B2Cモバイル開発のいまとこれから #forcedotcomjp

#$͔ΒΈͨ ϞόΠϧΞϓϦέʔγϣϯ։ൃͷ ͍·ͱ͜Ε͔Β /BPZB*UP JOBPZB!HNBJMDPN

NAOYA ITO

ࡢࠓͷϞόΠϧࣄ৘

h"p://www.kpcb.com/insights/2013-‐internet-‐trends

ྫ͑͹ɺ&$ •  ੒௕͸ϞόΠϧ͕ݗҾ – ೥ஹԯԁ – ೥ஹԯԁ •  ͏͕ͪϞόΠϧ ೥ܦࡁ࢈ۀলൃද "NB[PODPKQ

ʮࠓޙ͸ϞόΠϧͰ΍Γ͍ͨʯ

ਓʑ͕ϞόΠϧͰࢥ͍ු͔΂ΔϞϊ 1BUI 5XJUUFS

ʰ͍ͭʹΤϯυϢʔβʔͷٯऻ͕࢝·ͬͨrاۀγεςϜʹ͓͚ΔίϯγϡʔϚʔΠϊϕʔ γϣϯ/PUIJOHWFOUVSFE OPUIJOHHBJOFEʱ h"p://takora"a.hatenablog.com/entry/20120329/1333033813

ϞόΠϧ։ൃ͸ैདྷͷ։ൃͱҧ͏

h"ps://speakerdeck.com/vitalyg/designing-‐for-‐mobile-‐commerce

ϞόΠϧΞϓϦ։ൃͷ ͸69ͷ։ൃ ˞एׯ੝ͬͯ·͕࣮͢ײͱͯ͠

69։ൃΛ͏·͘ਐΊΔʹ͸ ࢼߦࡨޡͷճ਺Λ૿΍͢

ࢼߦࡨޡͷճ਺Λ࠷େԽ •  #$ͷ։ൃϓϩηε͸ͦͷ࠷దԽͷ݁Ռ – ϦʔϯɺΞδϟΠϧ։ൃɺ$*ɺ$%ɺ %FW0QTŋŋŋ

ͳͥϦϦʔεස౓Λ্͛Δͷ͔ h"p://www.gaku.net/ukki/なぜリリース頻度を上げるのか

5IF$POTVNFSJ[BUJPO0G*5

ϞόΠϧΞϓϦ։ൃͷ࣮ࡍ

ελʔτΞοϓ͸ॳظ͔Β6*։ൃ ʹྗΛೖΕ͍ͯΔ 1BUI 4NBSU/FXT

ͳͥͳΒ •  ͦ΋ͦ΋69͕Α͘ͳ͍ͱϢʔβʔʹ࢖ͬ ͯ΋Β͑ͳ͍͔Β •  6*ͷ࣮૷ίετ͕ߴ͍ͷͰɺॳظʹίϯ ηϓτΛ͔ͬ͠ΓݻΊ͍ͨ

ࢴͰֆΛॻ͘ 『はてブiPhone・Androidアプリの開発プロセス – ninjinkun's diary』 h"p://ninjinkun.hatenablog.com/entry/20110213/1297586340

ϖʔύʔϓϩτλΠϐϯά

101 ϖʔύʔϓϩτλΠϐϯά༻ΞϓϦ

'MJOUPɺ'JMF4RVBSFFUD

6*࡞੒ʹ͋ͨͬͯ •  6*ίϯϙʔωϯτͷύλʔ ϯΛ஌͓ͬͯ͘͜ͱ͕େ੾ – Ͳ͏΍ͬͯ 㱺ޙड़ •  ΨΠυϥΠϯ͸ඞಡ – J04ώϡʔϚϯΠϯλʔϑΣΠ
εΨΠυϥΠϯ – %FTJHOc"OESPJE %FWFMPQFST ʰεϚʔτϑΥϯͷͨΊͷ6*σβΠϯʱ ஑ా୓࢘

6*,JU'SBNFXPSL

6*,JUͷ੍໿ •  ૉ௚ʹै͏ͱJ04Β͍͠69ʹ࢓্͕ΔΑ ͏ʹͳ͍ͬͯΔ – ྫը໘ભҠ"1*ͳͲࢥ͍ͬͯΔΑΓͣͬͱબ ୒ࢶ͕গͳ͍ •  pushViewController:animated: • 
presentViewController:animated:completion : – ྫ: ϘλϯΛஔ͚Δ৔ॴ͸ܾ·͍ͬͯΔ

ͭ·Γŋŋŋ •  ࣮૷Λߦ͍ͬͯΔϓϩάϥϚ͸ɺJ04ͷ6* ͕Ͳ͏͋Δ΂͖͔ΛΑ͘஌͍ͬͯΔ •  ϑϨʔϜϫʔΫͷཧղͳ͠ʹ6*ઃܭΛߦ ͏ͷ͸ԕճΓ

ۙ೥ͷ#$։ൃͷ܏޲ •  ʮϑϩϯτΤϯυ։ൃऀʯ – ϑϩϯτΤϯυ։ൃऀσβΠφͰ͋Δ͜ͱ ΋ h"p://www.theguardian.com/help/insideguardian/2009/sep/28/blogpost

1VMM3FRVFTU։ൃͱ6* ը໘ઃܭͷ੹೚ऀʹ։ൃϦςϥγ͕͋Ε͹ (JUIVCͰͷίϥϘϨʔγϣϯ͕Մೳ

J04"OESPJE։ൃͷམͱ݀͠ ʮ"OESPJE൛΋J04൛ͱಉ͡σ βΠϯͰΑΖ͘͠ʂʯ

J04 •  ը໘ભҠ͸ΞϓϦͷதͰجຊ׬݁͢Δ •  ଞΞϓϦͱͷ࿈ܞ͸࠷௿ݶ

"OESPJE •  ಺෦ભҠͱଞΞϓϦ΁ͷભҠ͕֓೦্͸ಉҰ •  ΢Σϒϒϥ΢βͷߟ͑ํʹ͍ۙ –  όοΫΩʔ͸ԿͷͨΊʹ͋Δʁ

6*ͷࠜຊͷࢥ૝͕ҧ͏ •  J04ͱ"OESPJE͸ͦΕͧΕ։ൃ͢Δํ ͕݁Ռతʹۙಓ •  ϫϯιʔεɾΫϩεϓϥοτϑΥʔϜ͸ࠔ ೉ͳಓ – ͨͩ͠ɺ6*ϑϨʔϜϫʔΫΛ࢖Θͳ͍։ൃ͸ ྫ֎ ྫωΠςΟϒήʔϜ

)5.-Ͱ͍ͭ΍Δͷ ࠓͰŋŋŋ͸ͳ͍

•  8FCϖʔδతͳ΋ͷ͸0, –  ैདྷͷ8FC։ൃͱ΄΅มΘΒͳ͍ •  ωΠςΟϒΞϓϦͷΑ͏ͳ )5.-ΞϓϦ͸ࠔ೉ͳಓ –  &NCFEEFE8FC7JFXTͳͲ͍Ζ͍ΖΞϓϩʔν͸͋Δ΋ͷ ͷɺָܾͯ͠Ͱ͸ͳ͍

ϞόΠϧ։ൃͱ044 $PDPB1PETੵۃతʹར༻

$PDPB1PET •  3VCZͷHFNɺ1FSMͷ$1"/ •  #VOEMFSͷΑ͏ͳґଘ؅ཧɺόʔδϣϯݻఆͷ࢓૊Έ # Podfile platform :ios,
'6.1' pod 'JSONKit' pod 'AFNetworking', '~> 1.3'

(JUIVCͱ044

$PDPB$POUSPMT

Ϋϥ΢υͱϞόΠϧ •  *BB41BB4ɺ.#BB4ɺ4BB4 – ੵۃతʹ࢖͍ͬͯ͘ – ੵۃతʹ࢖͍ɺ։ൃαΠΫϧΛ଎ΊΔ •  "1*ϑΝʔετ – όοΫΤϯυϑϩϯτΤϯυͷ෼୲ – ۀ຿ϩδοΫ͸"1*ͰΫϥ΢υଆͰɻ6*Λ ΞϓϦͰ

όοΫΤϯυ*BB41BBT #$ͷ৽ن։ൃͰ͸΋͸΍౰ͨΓલ )FSPLV "84

ͳͥΫϥ΢υʁ •  ΠϯϑϥͷೲظΛॖΊ͍ͨ •  %FW0QT͍ͨ͠ – #$ϞόΠϧ։ൃʹ͓͍ͯ͸ͪ͜Βͷཁ੥ – ΠϯϑϥΛࣗಈԽ͠ɺࢼߦࡨޡճ਺Λ૿΍͢

ϞόΠϧ#BB4 1BSTFDPN

.#BB4ͷఏڙ͢Δ΋ͷ •  Ϣʔβొ࿥ɾ؅ཧɾೝূ •  ϝοηʔδϯά ϓογϡ௨஌ •  Ϋϥ΢υετϨʔδ – 
ϑΝΠϧετϨʔδ –  ΦϒδΣΫτετϨʔδ •  Ϋϥ΢υ্Ͱͷܭࢉॲཧ •  ՝ۚ *O"QQ1VSDITF •  ར༻෼ੳ •  Ґஔ৘ใɺιʔγϟϧͳͲͷίϯςΩετ

1BSTFJ044%, ίʔυ͸3VCZ.PUJPO # Push Notification を有効に # ParseのKVS
に deviceToken ó user_id のマッピングを保持 PFInstallation.currentInstallation.tap do |i| i.setDeviceTokenFromData deviceToken i.setObject @user_id, forKey:"owner" i.saveInBackground end

1BSTF3&45"1* # REST API で、push通知を端末に送るよう Parse に指令 curl -‐X
POST \ -‐H "X-‐Parse-‐Application-‐Id: "..." \ -‐H "X-‐Parse-‐REST-‐API-‐Key: "..." \ -‐H "Content-‐Type: application/json" \ -‐d '{ "data": { "where": { "owner": "naoya" } "alert": "Hello, World!" } }' \ https://api.parse.com/1/push ϓογϡ௨஌ʹ·ͭΘΔ໘౗ͳՕॴ͸Ϋϥ΢υଆͰ΍ͬͯ͘ ΕΔ ྫ"1/αʔόͱͷ઀ଓҡ࣋

"NB[PO4/4 •  "84ͷϓογϡ௨஌αʔϏε •  .#BB4΄Ͳͷػೳॊೈ͞͸ͳ͍͕ͱʹ ͔͍҆͘ – 64%ສ"1*ϦΫΤετ – .#BB4͸ΦϒδΣΫτετϨʔδ΍4%,ͱ ͷ࿈ܞ͕ڧΈ • 
ࠓޙ͸"84͕#BB4త໾ׂ΋୲͏

ϞόΠϧ#BB4ͷ࣮ࡍ •  શͯΛ#BB4͕࿫͏Θ͚Ͱ͸ͳ͍ – *BB41BB4ͱ࢖͍෼͚ͳ͕Βɺ#BB4͕ಘҙ ͱ͢Δͱ͜ΖΛ୲౰ͤ͞Δͷ͕٢ 『モバイルBaaSの概観と最新動向 (2013/6/7)』 by Shnichi Tomita
h"p://www.slideshare.net/shinichitomita/mobile-‐baaslatest

)FMJPTCZ)FSPLV

։ൃΛॿ͚Δ4BB4 •  ͲΜͲΜ࢖͍ͬͯ͘ –  5FTU'MJHIUςετΞϓϦͷνʔϜ΁ͷ഑෍ –  #VH4FOTFΫϥογϡϨϙʔτ –  /FX3FMJDϞχλϦϯά – 
5SBWJT$*ܧଓతΠϯςάϨʔγϣϯ #VH4FOTF

ָͰ͖Δͱ͜Ζ͸ָΛ͢Δ ָͨͩ͠͠Ͳ͜ΖΛؒҧΘͳ͍

ʮ"OESPJE൛΋J04൛ͱಉ͡σ βΠϯͰΑΖ͘͠ʂʯ

·ͱΊ •  #$ΞϓϦ։ൃͷϓϥΫςΟεΛ঺հ •  ैདྷ։ൃΑΓ΋69։ൃʹϦιʔεΛׂ͘ •  ։ൃϓϩηε΍Πϯϑϥͷѻ͍Λચ࿅ͤ͞Δ͜ͱ Ͱࢼߦࡨޡճ਺Λ૿΍͢ –  ݁Ռɺ6*։ൃͷϦιʔε֬อٴͼධՁ͕ॊೈʹͳΔ
•  044΍Ϋϥ΢υΛ࠷େݶ׆༻ •  ͨͩ͠ɺָΛ͢ΔՕॴ͸ਖ਼͘͠ݟۃΊΔ –  ΞϓϦ͸ૉ௚ʹɺී௨ͷ΍ΓํͰ࡞Δ –  ʮָͦ͏͔ͩΒʯͱ͍͏ཧ༝͚ͩͰϫϯιʔε )5.-ࣗಈੜ੒ͳͲ௥͍ٻΊͳ͍ –  पล؀ڥ͸ʮڊਓͷݞͷ্ʯʹ৐Δ

B2Cモバイル開発のいまとこれから #forcedotcomjp

B2Cモバイル開発のいまとこれから #forcedotcomjp

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