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The Laws of Design: From Principle to Practice
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Patrick Haney
September 26, 2011
Design
5
260
The Laws of Design: From Principle to Practice
Given at the DC Design Talks in February of 2008 in Washington DC.
Patrick Haney
September 26, 2011
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Transcript
The Laws of Design: From Principle to Practice Patrick Haney
http://www.flickr.com/photos/cc_chapman/1361197165
http://www.flickr.com/photos/extraketchup/749317332
Design principles are universal
“Like all man-made ‘laws’ they do not exist in the
absolute sense - to break them is no sin.” John Maeda, on his Laws of Simplicity
Fitt’s Law The time required to move to a target
is a function of the target size and distance to target
None
None
Make clickable areas BIGGER
None
None
Hick’s Law The time it takes to make a decision
increases as the number of alternatives increase
http://www.flickr.com/photos/oobrien/7597395/
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None
Design for error. Donald Norman, Seven Principles for Transforming Difficult
Tasks into Simple Ones
Affordance A property in which the physical characteristics of an
object or environment influence its function
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None
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Chunking or The Magic Number 7
Organization makes a system of many appear fewer. #2: Laws
of Simplicity, John Maeda
7035559682
(703) 555-9682
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Closure No, we’re not finished yet.
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“Suggest” the box. Dan Cederholm
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Signal-to-Noise Ratio The ratio of relevant to irrelevant information in
a display
“There is no such thing as information overload, only bad
design.” Edward Tufte
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Color More than just a way to make your design
“pretty”
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Legibility The visual clarity of text, generally based on the
size, typeface, contrast, text block, and spacing of the characters used
None
Accessibility Objects and environments should be designed to be usable,
without modification, by as many people as possible
http://www.flickr.com/photos/oobrien/7597395/
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Iteration A process of repeating a set of operations until
a specific result is achieved
“Good Designers Redesign, Great Designers Realign” Cameron Moll
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Questions?
Thank You. http://patrickhaney.com