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Design for Change NXNEi

Patrick Haney
January 03, 2011

Design for Change NXNEi

Patrick Haney

January 03, 2011
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  1. “TO MAKE THE FORM, NATURE, CONTENT, FUTURE COURSE, ETC., OF

    (SOMETHING) DIFFERENT FROM WHAT IT IS OR FROM WHAT IT WOULD BE IF LEFT ALONE” - dictionary.com
  2. THE THING I HATE THE MOST ABOUT ADVERTISING IS THAT

    IT ATTRACTS ALL THE BRIGHT, CREATIVE AND AMBITIOUS YOUNG PEOPLE, LEAVING US MAINLY WITH THE SLOW AND SELF-OBSESSED TO BECOME OUR ARTISTS. -Bansky
  3. “USERS DON’T WANT TO USE YOUR FORM. THEY WANT WHAT’S

    ON THE OTHER SIDE.” - Luke Wroblewski
  4. “I GET SO IMPRESSED WHEN I CLICK ‘UNSUBSCRIBE’ IN EMAILS

    AND IT WORKS THAT I ALMOST WANT TO RE-SUBSCRIBE.” - Fred LeBlanc @fredleblanc
  5. OUR USERS Are lazy, so make it easy. Have habits,

    so take advantage. Are wary, so earn their trust. Get distracted, so keep them focused.
  6. MAKE A CHANGE Create change at work, even if it

    isn’t approved. Help change the tools you use. Use side projects to do good. Be a “green” designer.