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Design for Change NXNEi

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Avatar for Patrick Haney Patrick Haney
January 03, 2011
Design
240
4

Design for Change NXNEi

Avatar for Patrick Haney

Patrick Haney

January 03, 2011

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Transcript

  1. DESIGN FOR CHANGE It Makes Cents

  2. HELLO. I’M PATRICK. and I’m @notasausage

  3. None
  4. None

  5. CHANGE

  6. DRUM LESSONS Regency A CIRCLE JERK Regency B

  7. WHAT IS CHANGE?

  8. CHANGING THE WORLD IS ABOUT MORE THAN JUST BEING GREEN

  9. “TO MAKE THE FORM, NATURE, CONTENT, FUTURE COURSE, ETC., OF

    (SOMETHING) DIFFERENT FROM WHAT IT IS OR FROM WHAT IT WOULD BE IF LEFT ALONE” - dictionary.com
  10. None
  11. None

  12. THE 50 CENT POPE COIN CHANGE WE CAN BELIEVE IN

  13. WHY DO WE NEED IT? Because bad design sucks.

  14. None
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  21. WHY CHANGE? For our users. And for profit.

  22. None

  23. THE THING I HATE THE MOST ABOUT ADVERTISING IS THAT

    IT ATTRACTS ALL THE BRIGHT, CREATIVE AND AMBITIOUS YOUNG PEOPLE, LEAVING US MAINLY WITH THE SLOW AND SELF-OBSESSED TO BECOME OUR ARTISTS. -Bansky

  24. 1. PEOPLE ARE LAZY They just don’t “feel” like it.

  25. None
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  28. “USERS DON’T WANT TO USE YOUR FORM. THEY WANT WHAT’S

    ON THE OTHER SIDE.” - Luke Wroblewski
  29. None
  30. None

  31. 2. PEOPLE HAVE HABITS And they’re used to them, good

    or not.
  32. None
  33. None

  34. 3. PEOPLE ARE WARY They don’t trust your web form.

  35. “I GET SO IMPRESSED WHEN I CLICK ‘UNSUBSCRIBE’ IN EMAILS

    AND IT WORKS THAT I ALMOST WANT TO RE-SUBSCRIBE.” - Fred LeBlanc @fredleblanc

  36. DON’T DECEIVE They WILL find out.

  37. None
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  41. 4. PEOPLE GET DISTRACTED Oooh! Something shiny!

  42. None
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  44. “BE THE CHANGE YOU SEEK IN THE WORLD.” - Gandhi

  45. CHANGE IS HARD. Let’s go shopping!

  46. 1. CREATE CHANGE AT WORK Even if you don’t have

    permission
  47. None
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  55. 2. CHANGE YOUR TOOLS Make them better for you and

    others.
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  59. 3. MAKE CHANGE ON THE SIDE Personal projects are more

    personal.
  60. None
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  63. 4. CHANGE THE WORLD One person at a time.

  64. None
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  68. Text “notasausage” to 50500

  69. None
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  73. <SCRIPT LANGUAGE="JAVASCRIPT" TYPE="TEXT/JAVASCRIPT" SRC="HTTP://WWW.ONLINELEAF.COM/ SAVETHEENVIRONMENT.JS"></SCRIPT>

  74. None

  75. OUR USERS Are lazy, so make it easy. Have habits,

    so take advantage. Are wary, so earn their trust. Get distracted, so keep them focused.

  76. MAKE A CHANGE Create change at work, even if it

    isn’t approved. Help change the tools you use. Use side projects to do good. Be a “green” designer.

  77. THANK YOU. Patrick Haney Designer/Developer at Hanerino @notasausage http://hanerino.com

  78. QUESTIONS?

  79. CHANGE THIS PRESENTATION Give your feedback, and make it better

    http://spkr8.com/t/3332