metaphor. Sometimes the metaphor is "naive". ... Sometimes the metaphor needs a little explanation. The words used to identify technical entities should be consistently taken from the chosen metaphor.” eXtreme Programming Explained, Kent Beck, 1999 XP's System Metaphor
Energy raises prices 3%” “...soaring values have revived idea of selling part of property portfolio...” “...nation's top 10% owning 44% of household wealth...” “Ministry of justice figures show number of convictions fell by only 69...” “Labour's nosedive in the opinion polls…”
Plc took a nosedive and were in freefall by close of trading.” Think: “I should bail out of my investment in XYZ Plc. before the stock hits rock bottom.”
By, Lakoff and Johnson, 1980. “In allowing us to focus on one aspect of a concept, a metaphorical concept can keep us from focusing on other aspects of the concept that are inconsistent with the metaphor.”
build it Publication Payment Licensing Decision Peer review Reviewer invitation Quality check Manuscript Submission Rejection Rejection A linear timeline, led to linear development and a big-bang release of all functionality