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Branding + Softare Sitting in a Tree

Paul Hart
September 10, 2013

Branding + Softare Sitting in a Tree

Many people think of branding as logos and colors. But, there's more to this branding thing than you may realize. *Every encounter a customer has with your product is a brand impression*. Understanding and applying brand will always make your product more successful.

A company’s brand — and how that brand is applied — is the differentiating factor in products. As developers, designers, and product managers, let’s work together to make the most of it in our applications.

Paul Hart

September 10, 2013
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  1. b I’m unsure of how to integrate brand into software

    a I’m unsure of what brand means for product development c I’m afraid of what software development will do to my brand
  2. What is brand? 1 Why does it matter? 2 3

    4 What’s the problem? Software + Brand
  3. “We aim to be a place where guests and team

    members will always find more than they expect.” TARGET STORES
  4. Frankenbrand When you get a different feeling from different communication

    channels. BRAND SPEAKER AND CONSULTANT Tamsen Webster IMAGE FROM HTTP://WWW.DOCTORMACRO.COM/
  5. User experiences change over time (shifting requirements) Brands need to

    adapt to new platforms and media Brands are more “agile” than ever before
  6. Kidtelligent is a personality-based system for parents and kids to

    help them better understand how to succeed in life.
  7. Eli Lydia I’M A KIDTELLIGENT COMPOSER kidtelligent.com I’M A KIDTELLIGENT

    INVENTOR kidtelligent.com Kidtelligent Empower your child. 123 Main Street Suite 200 Grand Rapids, MI 49506 Kidtelligent Kidtelligent Empower your child. Roger Jansen 616-555-1212 [email protected] kidtelligent.com Kidtelligent Empower your child. Kidtelligent Empower your child. Kidtelligent Empower your child. Headline Museo Sans Special use copy—Museo Sans Lorem ipsum dolor sit amet, consecte- tur adipiscing elit. Nulla semper vulpu- tate diam, eget ullamcorper orci porta vitae. Aenean tortor ante, fermentum fermentum sollicitudin vel, scelerisque sed metus. Donec sed enim ligula, nec laoreet dui. Aliquam erat volutpat. Web body copy—Helvetica Neue Lorem ipsum dolor sit amet, consecte- tur adipiscing elit. Nulla semper vulpu- tate diam, eget ullamcorper orci porta vitae. Aenean tortor ante, fermentum fermentum sollicitudin vel, scelerisque sed metus. Donec sed enim ligula, nec laoreet dui. Aliquam erat volutpat. Increase Your Kidtelligence. Help your kid thrive by unlocking the power of their personality. Our specially designed assessment shows you how and increases your kidtelligence. Visit kidtelligent.com Kidtelligent Empower your child. Increase Your Kidtelligence. kidtelligent.com ATOMIC OBJECT — KIDTELLIGENT CONCEPT A AUGUST 5, 2010 PAGE 1/4 Ad Concept 1
  8. Fall in love with the brand Define the context Talk

    to real people Sweat the (right) details Keep your eye on the North star
  9. Before the build agree on the proper lens for features

    & learn from users PRODUCT OWNERS: Find a balance between features that extend capability and aesthetics DESIGNERS: Don't de-prioritize brand stories just because they are not feature. Brand *is* a critical feature DEVELOPERS: