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5 minutes of I Can Smell Your CMS

5 minutes of I Can Smell Your CMS

A lightning talk version of a talk about the dangers of over-engineered CMS platforms.

This 5 minutes talk was given at The London Content Strategy Meetup: http://www.meetup.com/content-strategy-london/events/116285272/

#cslondon13

More info and access to a deeper look at this topic via my blog: http://hawksworx.com/blog/london-content-strategy-meetup/

Video of this presentation coming soon.

A longer version of this talk will be at http://speaktheweb.org/ in Leeds, Uk soon.

Phil Hawksworth

June 18, 2013
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Transcript

  1. ~
    CMS
    I CAN SMELL YOUR
    @PHILHAWKSWORTH

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  2. ~
    AVOID
    LOCK-IN
    TECHNOLOGY / AGENCY

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  3. CMSLAYOUT
    CONTENT
    USERS

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  4. ~
    PARADOX
    THE CMS

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  5. proportional to
    CHANGES
    COST OF
    SYSTEM
    COST OF

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  6. CHOICE
    ~
    PARALYSIS

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  7. versus
    POWERFUL
    WORKFLOW
    GETTING
    SHIT DONE

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  8. Marrissa Mayer
    Google
    Greg Linden
    Amazon
    100 MS OF EXTRA LOAD TIME
    CAUSED 1% DROP IN SALES
    500 MS OF EXTRA LOAD TIME
    CAUSED 20% FEWER SEARCHES
    PERFORMANCE

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  9. Rachel Andrew
    THE POWER TO
    RUIN THEIR SITE

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  10. ~
    HYGIENE
    URL minty fresh

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  11. CONSTRAINTS
    CAN BE
    ENABLERS

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  12. MANAGE
    not
    CONTENT
    DESIGN

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  13. Government Digital Service
    22 MILLION
    UNIQUES PER MONTH
    110 MILLION
    PAGE VIEWS PER MONTH

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  14. MARKDOWN
    55941
    PUBLISHED DOCUMENTS
    778
    AUTHORS GLOBALLY

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  15. all the
    THINGS
    AUTOMATE

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  16. ~
    ENTERPRISE
    LEVEL

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  17. TO FINISH
    1. WHAT REALLY NEEDS TO BE DYNAMIC?
    2. YOU DESIGN THE SITE, THE CMS DOESN’T
    3. MANAGE CONTENT, NOT DESIGN
    4. MAKE IT INVISIBLE
    THANKS

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  18. THANKS
    @PHILHAWKSWORTH
    http://hawksworx.com/blog/i-can-smell-your-cms-a-talk-at-fronteers
    http://digital.cabinetoffice.gov.uk/2012/11/22/seo-compare-govuk-directgov
    https://www.gov.uk/designprinciples
    https://www.gov.uk/performance/dashboard
    http://jekyllrb.com
    http://grabaperch.com

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