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Tightropes and Springboards

Tightropes and Springboards

Presented at Dutch Digital Day, Amsterdam, 2016.

http://dutchdigitalday.com/

Often there are differences in our goals, values and understandings. Sometimes practitioners of one discipline sees themselves as the heroes, and the others as the villains.

Teams working together regularly walk the tightrope of what is possible and of what is desirable. Compromises and constraints abound. But as we know, visual designers, experience designers, strategists, copyrighters, and technologists are *all* creative. And the best work is produced when teams understand each other and share a vision that they then create together.

How can we dismount the tightrope and replace it with a springboard to greater creativity and ambition? To push the boundaries rather than follow the conventions established around us?

Phil will share examples and stories from his work at agencies and large corporations. And his opinions on how to foster the best kind of work form interdisciplinary teams.

Phil Hawksworth

September 16, 2016
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  1. TIGHTROPES & SPRINGBOARDS
    7
    7
    PHIL HAWKSWORTH
    DUTCH DIGITAL DAY, AMSTERDAM, 2016

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  2. PHILHAWKSWORTH
    @
    TECHNOLOGY DIRECTOR

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  3. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

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  4. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

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  5. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    TENSION

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  6. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    BALANCING ACT

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  7. CRUSHER
    Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    DREAM
    the

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  8. @philhawksworth
    Dutch Digital Day September, 2016 Phil Hawksworth

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  9. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

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  10. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    TIGHTROPES & SPRINGBOARDS

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  11. THIS PRESENTATION
    CONTAINS OPINIONS
    Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    DISCLAIMER

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  12. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    I’M A WEB HIPPY

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  13. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    I LOVE THE WEB

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  14. @philhawksworth
    AITCH TEE TEE PEE
    DOUBLE MEH
    – Alex Sexton
    7
    7
    http://sub.domain.com/path?query=thing#hash
    Dutch Digital Day September, 2016 Phil Hawksworth

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  15. @philhawksworth
    AITCH TEE TEE PEE
    DOUBLE MEH
    – Alex Sexton
    7
    7
    Dutch Digital Day September, 2016 Phil Hawksworth

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  16. http foobar.com
    http ://
    Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

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  17. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    BUILDING
    FOR THE WEB
    CAN BE HARD

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  18. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    TEAMS IN CONFLICT

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  19. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    TEAMS IN CONFLICT

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  20. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    VALUES

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  21. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    CHALLENGES

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  22. (NERD)
    Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    NERD

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  23. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    OMFG
    DEVICES

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  25. Dutch Digital Day September, 2016 Phil Hawksworth
    FORMALISED
    APPROACHES
    @philhawksworth

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  26. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    PROGRESSIVE ENHANCEMENT

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  27. @philhawksworth
    Dutch Digital Day September, 2016 Phil Hawksworth

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  28. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    MATERIAL
    DESIGN

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  29. @philhawksworth
    Dutch Digital Day September, 2016 Phil Hawksworth

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  30. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    THESE ARE NOT
    PURELY TECHNICAL
    CHALLENGES

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  31. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    CHALLENGES
    OF THE MEDIUM

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  32. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    DESIGN EXPERTISE

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  33. @philhawksworth
    Dutch Digital Day September, 2016 Phil Hawksworth
    EVOLUTION

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  34. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

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  35. @philhawksworth
    Dutch Digital Day September, 2016 Phil Hawksworth
    Ω

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  36. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

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  37. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    CREATIVE
    TECH

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  38. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    CREATIVE
    who is
    ?

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  39. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    VISUAL DESIGNERS
    USER EXPERIENCE DESIGNERS
    COPYRIGHTERS
    CONTENT STRATEGISTS
    PLANNERS & STRATEGISTS
    INFORMATION ARCHITECTS
    FRONT END DEVELOPERS
    PLATFORM ARCHITECTS

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  40. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    CREATIVE
    we are all

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  41. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    EMPATHY
    blah!
    blah!
    blah!
    blah!
    blah!
    blah!
    blah!
    blah!
    blah!
    blah!

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  42. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    MINDSET

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  43. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    APPRECIATION
    OF OUR CRAFTS

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  44. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    PURITANICAL

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  45. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    ERGING GOALS
    DI

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  46. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

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  47. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    THAT
    WATERFALL
    PROBLEM

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  48. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    WHERE IDEAS
    COME FROM

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  49. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    THE AGILE
    SOLUTION?

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  50. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

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  51. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    A COMMON
    PERSPECTIVE

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  52. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    PICKING
    FIGHTS

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  53. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    PICKING
    FIGHTS

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  54. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    PICKING
    YOUR BATTLES

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  55. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

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  56. @philhawksworth
    Dutch Digital Day September, 2016 Phil Hawksworth

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  57. @philhawksworth
    Dutch Digital Day September, 2016 Phil Hawksworth
    TESTING TOOK LONGER THAN
    EXPECTED BECAUSE WE WERE SO
    DISTRACTED BY THE CONTENT
    A CLIENT DURING UAT

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  58. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    TEAM ALIGNMENT
    SQUADGOALS

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  59. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    ONLY WHEN WE’VE IDENTIFIED
    THE RIGHT THING TO DO…
    THE DREAMCRUSHER
    CAN WE FOCUS ON
    DOING THAT THING RIGHT

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  60. @philhawksworth
    Dutch Digital Day September, 2016 Phil Hawksworth
    DELIGHT CAN BE FOUND
    IN MANY PLACES

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  61. @philhawksworth
    Dutch Digital Day September, 2016 Phil Hawksworth
    YOU JUST MAKE
    STUFF FOR BIG
    CYNICAL BRANDS

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  62. @philhawksworth
    Dutch Digital Day September, 2016 Phil Hawksworth

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  63. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

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  64. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    WHAT WE MAKE
    MATTERS

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  65. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    IT’S BEST WHEN WE
    MAKE IT TOGETHER

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  66. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    ERGING GOALS
    DI

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  67. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    ERGING GOALS
    CON

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  68. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

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  69. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth
    THANK YOU
    7
    7
    @PHILHAWKSWORTH

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