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Creating effective marketing demo presentations

Creating effective marketing demo presentations

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  1. Bringing together the power of UC and CC Collaborative Customer

    Experience powered by UCaaS + CCaaS Inbound Contact Center Digital Customer Service Outbound Contact Center Cloud PBX Video Meetings Team Messaging Open Global Platform
  2. It’s all about the technology 1 Demos immediately dive into

    the product, it’s features, and how friggin’ awesome it is! 1 2 3 4 5
  3. “Your product demos suck because they are focused on your

    product.” - Robert Falcone, author of Just F*cking Demo
  4. What’s wrong with this approach ... … it dilutes the

    business value … it exposes feature gaps … technical issues become the focus
  5. How does your solution ... … make our jobs easier?

    … allow us to better serve our customers? … cut costs? … allow us to meet or exceed KPIs and SLAs? … allow us to scale and grow our business? Understand the problem(s) first!
  6. “Good demos don't have to be perfect for the product.

    They have to be perfect for the audience.” - Robert Falcone, author of Just F*cking Demo
  7. Different industries … different problems ... • Medical records •

    Scheduling • Consultations • Surgery • Reminders • Follow-up • Surveys • Online banking • ATM services • Branch locations and services • Financial products • Asset management • Online shopping • Brick and mortar store management • Geo-fencing • Inventory • Promotions and sales campaigns
  8. Ken Cheng Contact Center Agent Raushana Williamson Contact Center Supervisor

    Chandra Vancova IT Aria Kapinksy Business Analyst
  9. Raushana is a contact center supervisor at Grand Travel. Her

    daily job includes making sure her team is properly staffed, monitor and coach agents to help them continuously improve and monitor interaction activity to ensure customers who need help are getting to an agent in a timely manner. She need a single interface that is easy to navigate and that will allow her to perform all of these functions effortlessly.
  10. Reiterate the business problems Summarize what was shown and how

    it addressed those problems Call to action (next steps)
  11. A single platform to manage every digital interaction RingCentral Engage

    Digital INTRO | CUSTOMER EXPERIENCE | AGENT EXPERIENCE | AI ENGINE | INTEGRATIONS | ANALYTICS X 3 of 6 BACK Detect new profiles that have not yet been connected to a master identity. Confirm new identities with customers and request permission to merge them together. NEXT Merge digital profiles into a single identity 1 OF 2 INTRODUCTIONS Hey! I’m Briana, your personal tour guide for the day. Join me on this interactive demo for a better understanding of the RingCentral Engage Digital platform, the channels it supports, and how it can help you thread together a path to new business. NEXT INTRO | CUSTOMER EXPERIENCE | AGENT EXPERIENCE | AI ENGINE | INTEGRATIONS | ANALYTICS
  12. So to summarize, good demos ... … should focus on

    solving business problems … should cater to different personas and industries … should tell a narrative, not focus on the technology … should be a marketing program asset … should allow for many different delivery methods … should be supported through a demo enablement program