Product marketing in the industry that started it all

Transcript

1. Product Marketing in the industry that started it all slide 1 Product Marketing Summit October 17, 2019
2. Product Marketing Manager Tucows Inc., Wholesale domains division Email: dtran@tucows.com Check us out: www.tucows.com About me
3. Tucows story
4. Tucows today Wholesale Retail We lobby, agitate, and educate to promote and protect an open Internet around the world
5. The domains industry hierarchy ICANN REGISTRY REGISTRAR RESELLER REGISTRANT
6. The domains industry hierarchy GOVERNMENT FARMERS WHOLESALER STORES CONSUMERS
7. Product Marketing in the domains industry Channel-heavy Mature
8. • Every department should be enabled • Enablement requires x2 the effort • Enablement = empowerment Enablement is beyond sales
9. Enablement is beyond sales Supplier Wholesaler PMM Customer support Sales team Reseller
10. Enablement is beyond sales
11. • Be the voice of the channel • Only connect to what makes sense • Consultative approach goes a long way Connect the dots on both sides of the coin
12. Connect the dots on both sides of the coin Supplier PMM Reseller Market/Customer insights
13. • Surface the value of alternatives • The market influences the value of alternatives Shifting traditional thinking slide 13
14. Shifting traditional thinking
15. Shifting traditional thinking
16. • Be proactive to better react • Remove the burden for your customers Some things are beyond your control
17. Some things are beyond your control CCPA GDPR
18. Recap Enablement is beyond sales Connect the dots on both sides of the coin Shifting traditional thinking Some things are beyond your control
19. Thank you