But what about email?

My talk about the email QA process for Digital QA Summit 2014 in Chicago. Goes over the importance of email, the countless ways email breaks, and how to test everything to keep your subscribers happy.

Transcript

1. But what about email?
2. #digitalqasummit Jason Rodriguez @rodriguezcommaj
3. Who cares about email?
4. #digitalqasummit EMAIL IS DEAD
6. #digitalqasummit 2.4 Billion email users in 2013 radicati.com/wp/wp-content/uploads/2013/11/Email-Market-2013-2017-Executive-Summary.pdf
7. #digitalqasummit 182 Billion emails sent per day radicati.com/wp/wp-content/uploads/2013/11/Email-Market-2013-2017-Executive-Summary.pdf
8. #digitalqasummit ROI by Channel EMAIL $44.25 SEARCH $22.24 DISPLAY $19.72 SOCIAL $12.90 CATALOG $7.30
10. #digitalqasummit Can you afford to ignore email?
11. What needs testing?
12. #digitalqasummit WHAT MOST PEOPLE FEAR
13. #digitalqasummit WHAT EMAIL MARKETERS FEAR
14. #digitalqasummit I’M LOSING MY MIND
15. #digitalqasummit TOP 10 EMAIL CLIENTS #1 Apple iPhone #2 Gmail #3 Apple iPad #4 Outlook #5 Apple Mail #6 Google Android #7 Outlook.com #8 Yahoo! Mail #9 Windows Live Mail #10 AOL Mail emailclientmarketshare.com
16. #digitalqasummit DON’T FORGET ABOUT MOBILE
17. #digitalqasummit 51% of emails opened on mobile in 2013 litmus.com/blog/email-client-market-share-where-people-opened-in-2013
18. #digitalqasummit That’s nice, but what can go wrong?
19. Common Rendering Issues
20. Broken Layouts
21. #digitalqasummit
22. #digitalqasummit The Usual Suspects Desktop Lotus Notes Outlook 2007-2013 Gmail Mobile Gmail App Android Clients Windows Phone
23. Missing Images
24. #digitalqasummit
25. #digitalqasummit 43% of Gmail users have images disabled litmus.com/blog/gmail-data-analysis-reveals-image-blocking-affects-43-of-emails
26. #digitalqasummit
27. #digitalqasummit
28. Blue Links
29. #digitalqasummit Blue Links and Design
30. #digitalqasummit Blue Links and Usability
31. Mobile Layouts
32. #digitalqasummit
33. #digitalqasummit Android Screen Sizes iOS Screen Sizes
34. iPhone 6 iPhone 6 Plus
35. Other Problems
36. Broken Links
37. #digitalqasummit Ever type one of these? goole.com faceboook.com twitter.om dribble.com
38. #digitalqasummit Imagine sending those links to 2 million subscribers…
39. Color Blindness & Contrast
40. #digitalqasummit 5% of the population is color blind campaignmonitor.com/blog/post/4267/color-blindness-accessibility-and-the-vision-impaired-in-email-design
41. #digitalqasummit campaignmonitor.com/blog/post/4267/color-blindness-accessibility-and-the-vision-impaired-in-email-design
42. #digitalqasummit
43. Spam Filters
44. #digitalqasummit Spam will always be an issue
45. #digitalqasummit Server-side filters Barracuda MessageLabs Postini SpamAssassin ISP Filters AOL Mail Gmail GMX Mail.com Outlook Yahoo! Mail
46. Make Email Testing the Default
47. #digitalqasummit Integrate Email Testing From The Start
48. Tools for QA
49. #digitalqasummit Email Previews Link Validation Spam Filter Checks Colorblindness Testing
50. Tools for Developers
51. #digitalqasummit Email Previews Interactive Testing Code Analysis Builder
52. Tools for Marketers
53. #digitalqasummit Link Validation Email Analytics
54. Try Them Out Visit litmus.com/giftcard and use coupon code DigitalQASummit
55. Make a Case for Email Testing Head over to litmus.com/lp/digitalqasummit for more resources and tools