Presented at WTSFest Philadelphia 2025. A sudden traffic drop often induces panic — but not every dip is a disaster. In this talk, you’ll get a fast, methodical framework to diagnose the real cause, focus on what matters, and respond with confidence instead of chaos.
Shared resources:
- Roxana Stingu's cannibalization dashboard: instructions https://docs.google.com/presentation/d/1Cbx9f-qSXUIRpGuRqxUsNoyn8lnbDXckve8-wVvfEEg/edit?usp=sharing dashboard - https://datastudio.google.com/reporting/a0c8a823-ba31-425e-83de-ec41659a4730
- - Sitebulb: https://sitebulb.com/download/
- GSC Guardian Chrome extension: https://chromewebstore.google.com/detail/gsc-guardian/aomiehgfjgolamlllgbkjbnfmdmffcch?hl=en-US
- Marie’s Google Algo Update List: https://www.mariehaynes.com/resources/algo-changes-and-more/