Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Realizing the Expressive Potential of Fonts on ...
Search
Sean McBride
May 08, 2013
Design
1
160
Realizing the Expressive Potential of Fonts on the Web
My presentation about web fonts, Typekit, and design given at Adobe MAX in LA on May 8, 2013.
Sean McBride
May 08, 2013
Tweet
Share
More Decks by Sean McBride
See All by Sean McBride
Bringing Good Type to a New Medium
seanami
0
100
CCA Web Fonts Talk - 2013.09.17
seanami
0
130
More Than Type
seanami
5
280
Typo London 2012 - A Renaissance in Web Typography
seanami
4
850
CCA Web Fonts Talk - 2012.10.01
seanami
1
150
Bridging the Client-side Server-side Divide
seanami
6
860
Get the Look
seanami
33
11k
Get the Look: Use @font-face and CSS3 Like the Stars
seanami
13
2.6k
Other Decks in Design
See All in Design
Masked shaman-Storyboard 2025
ashley0521
0
230
Fem tips om ux-text • WSA-dagen 29 jan 2025
jonas_blind_hen
PRO
0
150
LayerX DesignersDeck
layerx
PRO
0
6.4k
Les petites aventures de CSS, saison 2025
goetter
3
4k
東急URBAN HACKSのデザイナーって何やってるの? 〜Designer Night #1〜 移動・不動産領域の取り組み
tmtgtkhs
0
220
「Figmaプラグイン開発してみた」@スタメンデザイナーオープン勉強会
kiyoshifuwa
0
150
Hybrid NW Infra Design Review: Classic Pattern including Outposts & Route 53 Profile
ichichi
2
560
株式会社デイトラ様│コーポレートサイト│コンセプトシート
haruka_capeo
0
940
マルチプロダクトにおけるデザイナーの挑戦-デザイン初め新年会2025
u_ri_ta
2
170
Cards | Storyboards
giofortuna_story
0
130
実践ゼロから作らないデザインシステム SaaS × デザインシステム × プロダクトデザイン / Efficient Design System for SaaS—no need to start from scratch.
kaminashi
2
1.1k
Starry | Storyboards | Scene 1-21
giofortuna_story
0
120
Featured
See All Featured
Build your cross-platform service in a week with App Engine
jlugia
229
18k
The Power of CSS Pseudo Elements
geoffreycrofte
75
5.7k
Rebuilding a faster, lazier Slack
samanthasiow
80
8.9k
Building a Modern Day E-commerce SEO Strategy
aleyda
39
7.2k
Reflections from 52 weeks, 52 projects
jeffersonlam
349
20k
Stop Working from a Prison Cell
hatefulcrawdad
268
20k
How STYLIGHT went responsive
nonsquared
99
5.4k
Statistics for Hackers
jakevdp
798
220k
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
rmw
34
2.9k
Writing Fast Ruby
sferik
628
61k
jQuery: Nuts, Bolts and Bling
dougneiner
63
7.7k
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
stephaniewalter
280
13k
Transcript
realizing the expressive potential of FONTS ON THE WEB
#AdobeMAX #webfonts @smcbride
SEAN McBRIDE Product Developer User Experience Web Developer
?
Let’s look at some GREAT WORK
None
None
None
None
None
None
None
None
None
None
http://lostworldsfairs.com/moon/ http://narrowdesign.com/ http://diehlgroup.com/ http://www.lbvd.com/ http://impressapenguin.com/ http://evening-edition.com/ http://shapeofdesignbook.com/introduction.html http://www.offscreenmag.com/ http://www.nytimes.com/pages/opinion/index.html http://www.newyorker.com/
But it wasn’t ALWAYS this way...
600 years of typography
thousands of fonts
1993: no fonts
2008: 18 fonts
None
None
None
Is there a BETTER way?
@font-face { font-family: 'Awesome Font'; src: url('awesome-font.woff'); }
@font-face { font-family: 'Awesome Font'; src: url('awesome-font.woff'); font-weight: 400; font-style:
normal; }
@font-face { font-family: 'Awesome Font'; src: url('awesome-font.woff'); } h1 {
font-family: 'Awesome Font', 'Georgia', serif; }
Works in modern browsers!
GREAT! End of story?
No
How is type on the web DIFFERENT than type in
print?
Licensing Desktop Web
Formats Ag EOT Ag SVG Ag OTF/TTF Ag WOFF
EOT SVG OTF/TTF WOFF IE 5 – IE 9 IE
9 – Chrome 0.3 Chrome 4 Chrome 5 – Firefox 3.5 Firefox 3.5 Firefox 3.6 – Opera 9 Opera 10 Opera 11.01 – Safari 3.1 Safari 3.1 Safari 5.1 – iOS 1 iOS 4.2 iOS 5 – 3.1 2.2 Chrome
@font-face { font-family: 'Awesome Font'; src: url('awesome-font.woff'); }
@font-face { font-family: 'Awesome Font'; src: url('awesome-font.eot'); /* IE 5-8
*/ src: local('☺'), /* sneaky trick for IE */ url('awesome-font.woff') format('woff'), /* FF 3.6+, Chrome 5+, IE9 */ url('awesome-font.ttf') format('truetype'), /* Opera, Safari, iOS4.2+ */ url('awesome-font.svg#font') format('svg'); /* iOS <4.1 */ }
@font-face { font-family: 'Awesome Font'; src: url('awesome-font.eot'); /* IE9 Compat
Modes */ src: url('awesome-font.eot?iefix') format('eot'), /* IE6-IE8 */ url('awesome-font.woff') format('woff'), /* Modern Browsers */ url('awesome-font.ttf') format('truetype'), /* Safari, Android, iOS */ url('awesome-font.svg#svgFontName') format('svg'); /* Legacy iOS */ }
@font-face { font-family: 'MyFontFamily'; src: url('myfont-webfont.eot?#iefix') format('embedded-opentype'), url('myfont-webfont.woff') format('woff'), url('myfont-webfont.ttf')
format('truetype'), url('myfont-webfont.svg#svgFontName') format('svg'); }
Rendering
None
None
None
CoreText DirectWrite GDI + ClearType GDI + Standard
Page Size ??? Kb
None
Fallback fonts Aa Aa
None
None
Hosted web font SERVICES help to make it easier
None
None
@font-face { font-family: 'MyFontFamily'; src: url('myfont-webfont.eot?#iefix') format('embedded-opentype'), url('myfont-webfont.woff') format('woff'), url('myfont-webfont.ttf')
format('truetype'), url('myfont-webfont.svg#svgFontName') format('svg'); } http://use.typekit.net/abc1def.js http://use.edgefonts.net/droid-sans.js
None
None
None
But, challenges remain.
On the web, we build LIVING THINGS instead of static
artifacts
The web brings new RULES & POSSIBILITIES that we must
respond to
Ideas Forms
Jonathan Hoefler Pivot: AIGA Design Conference 15 October 2011
Idea DESIGN SYSTEM Form
The NY Times DESIGN SYSTEM DESIGN SYSTEM
None
None
None
Original Idea DESIGN SYSTEM Original Form DESIGN SYSTEM New Form
Original Idea DESIGN SYSTEM Magazine Spread DESIGN SYSTEM ?
None
None
None
Web font demo
None
None
[email protected]
@smcbride
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Con
dential. Take the SESSION SURVEY on the MAX COMPANION app 76 …for your chance to WIN one of these e-books from Adobe Press Every survey you submit enters your name to win the daily grand prize - an Apple® iPod Nano®.
[email protected]
@smcbride