Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Realizing the Expressive Potential of Fonts on ...
Search
Sean McBride
May 08, 2013
Design
1
160
Realizing the Expressive Potential of Fonts on the Web
My presentation about web fonts, Typekit, and design given at Adobe MAX in LA on May 8, 2013.
Sean McBride
May 08, 2013
Tweet
Share
More Decks by Sean McBride
See All by Sean McBride
Bringing Good Type to a New Medium
seanami
0
100
CCA Web Fonts Talk - 2013.09.17
seanami
0
130
More Than Type
seanami
5
280
Typo London 2012 - A Renaissance in Web Typography
seanami
4
860
CCA Web Fonts Talk - 2012.10.01
seanami
1
150
Bridging the Client-side Server-side Divide
seanami
6
860
Get the Look
seanami
33
11k
Get the Look: Use @font-face and CSS3 Like the Stars
seanami
13
2.6k
Other Decks in Design
See All in Design
なぜ今必要?Figma×SmartHR×DMM.com×一休 エンジニア視点で考えるデザインシステム
hilokifigma
0
760
私たちは、世界とデザインの〝次の一歩〟を、どこへ向けるか。
tkhr_kws
3
320
Masked shaman-Storyboard 2025
ashley0521
0
250
Illustrator2025がやってきた!私が好きな新機能
hamko1114
0
140
“使いやすい”が生産性を変える!業務を効率化するためのUX/UI設計ポイント
ncdc
2
260
ほしいテンプレート制作から始めるツール学習のススメ📝
60d
0
100
無自覚なランクとその影響を紐解くワークショップ / Unpacking Unconscious Privilege Workshop
spring_aki
4
200
Echoes Boomerang
artcloudyu
PRO
0
150
OLTA株式会社/デザイン紹介資料
taxy
0
240
デザイナーとPMの両ロール_3つのポイント
toy1618
1
280
デザインシステムの力 Webデザイナーとエンジニアのための実践ガイド / The Power of Design System
spindle
9
5.3k
誰もがAIエージェントを"操作"したがる〜AIエージェントに求められるUX〜
ikeyatsu
2
1.6k
Featured
See All Featured
Practical Tips for Bootstrapping Information Extraction Pipelines
honnibal
PRO
19
1.2k
Large-scale JavaScript Application Architecture
addyosmani
512
110k
Navigating Team Friction
lara
185
15k
Product Roadmaps are Hard
iamctodd
PRO
52
11k
Fight the Zombie Pattern Library - RWD Summit 2016
marcelosomers
233
17k
Making the Leap to Tech Lead
cromwellryan
133
9.2k
GraphQLとの向き合い方2022年版
quramy
46
14k
How STYLIGHT went responsive
nonsquared
100
5.5k
Improving Core Web Vitals using Speculation Rules API
sergeychernyshev
13
790
The Cost Of JavaScript in 2023
addyosmani
49
7.7k
Measuring & Analyzing Core Web Vitals
bluesmoon
7
400
Being A Developer After 40
akosma
91
590k
Transcript
realizing the expressive potential of FONTS ON THE WEB
#AdobeMAX #webfonts @smcbride
SEAN McBRIDE Product Developer User Experience Web Developer
?
Let’s look at some GREAT WORK
None
None
None
None
None
None
None
None
None
None
http://lostworldsfairs.com/moon/ http://narrowdesign.com/ http://diehlgroup.com/ http://www.lbvd.com/ http://impressapenguin.com/ http://evening-edition.com/ http://shapeofdesignbook.com/introduction.html http://www.offscreenmag.com/ http://www.nytimes.com/pages/opinion/index.html http://www.newyorker.com/
But it wasn’t ALWAYS this way...
600 years of typography
thousands of fonts
1993: no fonts
2008: 18 fonts
None
None
None
Is there a BETTER way?
@font-face { font-family: 'Awesome Font'; src: url('awesome-font.woff'); }
@font-face { font-family: 'Awesome Font'; src: url('awesome-font.woff'); font-weight: 400; font-style:
normal; }
@font-face { font-family: 'Awesome Font'; src: url('awesome-font.woff'); } h1 {
font-family: 'Awesome Font', 'Georgia', serif; }
Works in modern browsers!
GREAT! End of story?
No
How is type on the web DIFFERENT than type in
print?
Licensing Desktop Web
Formats Ag EOT Ag SVG Ag OTF/TTF Ag WOFF
EOT SVG OTF/TTF WOFF IE 5 – IE 9 IE
9 – Chrome 0.3 Chrome 4 Chrome 5 – Firefox 3.5 Firefox 3.5 Firefox 3.6 – Opera 9 Opera 10 Opera 11.01 – Safari 3.1 Safari 3.1 Safari 5.1 – iOS 1 iOS 4.2 iOS 5 – 3.1 2.2 Chrome
@font-face { font-family: 'Awesome Font'; src: url('awesome-font.woff'); }
@font-face { font-family: 'Awesome Font'; src: url('awesome-font.eot'); /* IE 5-8
*/ src: local('☺'), /* sneaky trick for IE */ url('awesome-font.woff') format('woff'), /* FF 3.6+, Chrome 5+, IE9 */ url('awesome-font.ttf') format('truetype'), /* Opera, Safari, iOS4.2+ */ url('awesome-font.svg#font') format('svg'); /* iOS <4.1 */ }
@font-face { font-family: 'Awesome Font'; src: url('awesome-font.eot'); /* IE9 Compat
Modes */ src: url('awesome-font.eot?iefix') format('eot'), /* IE6-IE8 */ url('awesome-font.woff') format('woff'), /* Modern Browsers */ url('awesome-font.ttf') format('truetype'), /* Safari, Android, iOS */ url('awesome-font.svg#svgFontName') format('svg'); /* Legacy iOS */ }
@font-face { font-family: 'MyFontFamily'; src: url('myfont-webfont.eot?#iefix') format('embedded-opentype'), url('myfont-webfont.woff') format('woff'), url('myfont-webfont.ttf')
format('truetype'), url('myfont-webfont.svg#svgFontName') format('svg'); }
Rendering
None
None
None
CoreText DirectWrite GDI + ClearType GDI + Standard
Page Size ??? Kb
None
Fallback fonts Aa Aa
None
None
Hosted web font SERVICES help to make it easier
None
None
@font-face { font-family: 'MyFontFamily'; src: url('myfont-webfont.eot?#iefix') format('embedded-opentype'), url('myfont-webfont.woff') format('woff'), url('myfont-webfont.ttf')
format('truetype'), url('myfont-webfont.svg#svgFontName') format('svg'); } http://use.typekit.net/abc1def.js http://use.edgefonts.net/droid-sans.js
None
None
None
But, challenges remain.
On the web, we build LIVING THINGS instead of static
artifacts
The web brings new RULES & POSSIBILITIES that we must
respond to
Ideas Forms
Jonathan Hoefler Pivot: AIGA Design Conference 15 October 2011
Idea DESIGN SYSTEM Form
The NY Times DESIGN SYSTEM DESIGN SYSTEM
None
None
None
Original Idea DESIGN SYSTEM Original Form DESIGN SYSTEM New Form
Original Idea DESIGN SYSTEM Magazine Spread DESIGN SYSTEM ?
None
None
None
Web font demo
None
None
[email protected]
@smcbride
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Con
dential. Take the SESSION SURVEY on the MAX COMPANION app 76 …for your chance to WIN one of these e-books from Adobe Press Every survey you submit enters your name to win the daily grand prize - an Apple® iPod Nano®.
[email protected]
@smcbride