An expanded version of my Get the Look talk. The original version was given on Saturday, 10 March 2012 at SxSW. I take 3 real-life examples of iconic design styles and explore what it takes to translate the original design idea to the web. Along the way, I explore fun CSS3 properties and how they can be used for great typography online that respects our design roots. In the expanded version, I add more examples and CSS, and I also look at an example that didn't turn out so well.