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Wardley Maps Meetup #12: Building a Product path

Wardley Maps Meetup #12: Building a Product path

You want to build a product in a certain industry? Where do you start? Which path do you take and why? On the 12th (annual!) Business Strategy Map Meetup we’re going to start analyzing the industry/product work from the meetup attendees (Pavle and Aca, and Nemanja). They have decided to start mapping their industry and we’ll be there to practice mapping and help them start mapping their products! We'll be analyzing, listening to the explanations of the meetup members and afterwards applying the Climactic Patterns, predicting the future movement of each product, its market and its components.

Any other meetup members that have completed their work can join and present the industry and the map they have built.

(The homework was defined on the previous meetups from before August. Feel free to find it in this Meetup's Board Discussions and slides on SpeakerDeck).

Aleksandar Simovic

December 25, 2019
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  1. Map Meetup #12 1I Talk about the meetup theme 1

    Reiterate the core of Wardley Maps*
 (if new attendees present)
  2. Map Meetup #12 Climactic Patterns Rules of the Game. 


    Patterns applied across contexts, regardless of user choice
  3. Map Meetup #12 Doctrine Example WWII SE Asia Campaign William

    Slim Think small - Small battalions, anticipated cut off supply lines Be humble & Know your users - Provided best possible care Do better with less - second class WWII equipment
  4. Map Meetup #12 Applied doctrine in business? Where have we

    seen the “two pizza teams”, “do better with less”?
  5. Map Meetup #12 Gameplay Example Battle of Cannae “Pincer” Movement

    Hannibal Exploited the weakness of the army and 
 the weakness of the commander Reinforcing competitor inertia - slowly withdrawing the center of the Roman army (Romans thought that they could win the battle in one decisive maneuver, a straight powerful push to the center) Sapping - opening multiple fronts and surrounding the Roman army (Flanking cavalry fights, took away from the main army the Roman commander)
  6. Map Meetup #12 The purpose of these gameplay moves is

    not to “learn the tricks” The main value is to learn to use maps.
  7. Map Meetup #12 Core: 1. Help everyone in the community

    to play “the game” 
 with Wardley Maps 2. Grow by “learning, succeeding, failing” together 3. Build a successful product for each member in the community Main long term goals: 4. Exchange experience, successful gameplay moves “Lift up each other”
  8. Map Meetup #12 Apply 5 Climactic patterns on your homework

    map 2. Predict 5 future outcomes Apply 5 climactic patterns and how you expect the market will move and what are the decisions you could make / where could you invest 1. Find 5 “maps in the wild” and describe them The Homeworks “were”
 (and still are)
  9. Map Meetup #12 Everyone else helps and assists 2. Predict

    the Climactic patters (five) and present You can invite someone from the community to assist If you create a great idea, you profit from it. 1. Map out the actors, needs, value chains, evolution - map Choose your industry
  10. Map Meetup #12 Prerequisite: Industry Hint: 
 
 Don’t worry

    about it! Unfortunately, we, humans, are creating waste almost everywhere. 
 And you can be successful in each and every one of them. You CAN. Choose your playing field.
  11. Map Meetup #12 1. Draw your own map Situational awareness.

    - SW It’s simple but not easy. - GA Engage the process with a mindset of discovery. Your goal is to extract and observe as much information as possible. Which is why many of the smart people have trouble with this … they’re “so smart”…
 …they think they don’t have anything to discover. - CV
  12. Map Meetup #12 2. Discover their activities - (Customer Journey)

    1. Discover the actors I. Draw your Wardley Map 3. Discover the user needs @liammax 4. Draw the value chain 5. Evolve the components *Needs change. They evolve upwards.
  13. Map Meetup #12 Look at Business flows Find a business

    flow which is more profitable than another.
  14. Map Meetup #12 “My preferred approach is not to gamble

    but to be the first mover to industrialise and the fast follower to any new activities built on those industrialised components” - SW
  15. Map Meetup #12 1. “Break the map into small autonomous

    and self-organising teams (i.e. two pizza model, no team bigger than 12 people).” - SW 2. “Overlay attitude (Pioneers, Settlers, Town planners).” - SW 3. “Encourage FIST (Fast, Inexpensive, Simple, Tiny)” - SW
  16. Map Meetup #12 Validation The end of the road. It's

    time for the Business Model Canvas.
  17. Map Meetup #12 Don't be like this:
 "We don't have

    that but what do you think of our canvas?" "you’re foolish to even consider committing one cent to an idea expressed on a business model canvas without any situational awareness of the competitive landscape or scenario planning”
  18. Map Meetup #12 Homework The Industry (randomly given to you

    at the meetup) Write and define: 
 
 - Actors (required)
 - Their activities (required)
 - Their needs (required)
 - One value chain for one actor (required)
 
 - Evolution phases for the value chain components
 (optional)