How do you discover something new? How do you innovate?
Building a product is much more than having an idea or simple enthusiasm.
The "Fail Fast, Fail Often" mantra has done a good job at helping people be more courageous, but was also awful as it pushed people to just "execute" without any plan whatsoever. It's a prerogative to first understand customer activities and user needs in order to innovate.
"Weeks of coding saves you hours of planning"
The 14th Business Strategy Map Meetup is about:
1. Analyzing, listening to the explanations of the meetup members on the products they are building and the user needs they discovered.
2. Short overview of customer research with Pavle and Sima, explaining how can we use an "old" approach called Structured Analysis for analyzing User Transactions and going further with Customer Journeys.
3. The initial maps