Wardley Maps Meetup #15: Online and Product Mapping Month

Hope you're all doing well and still going strong in these troublesome times. Even if you aren't, it's alright and things are always easier with friends.

So after several months, it's time to continue and meet again, and online!

How are we going to continue? What has happened in the meantime? How has COVID-19 affected us all and can maps help? In the past month some of us have indeed worked together (online, of course) and introduced a new mapping "program" - 3x7 or Product Mapping Month.

The 15th Business Strategy Map Meetup schedule is going to be:

1. What has happened in the past few months (15 min)
2. Mapping meetup continuation (15 min)
3. Product Mapping Month - (20 min)
4. Closing talks (10min)

If everyone agrees, we might start mapping Amazon HoneyCode! Also accepting applications for the new Cycle of Product Mapping Month, we might be even starting some themes!

Transcript

1. Map Meetup #15 Wardley Maps Meetup #15 Online & Product Mapping Month
2. Map Meetup #15 4 Closing talks 2 Mapping meetup continuation 3 Product Mapping Month 1 Online & What’s going on
3. Map Meetup #15 Introduce yourself
4. Map Meetup #15 Online and What is going on
5. Map Meetup #15 COVID19 + Virtual until further notice 2, 3 - person map discussions Zoom / Slack / Google Hangouts
6. Map Meetup #15 Can we help? Map out where can we help
7. Map Meetup #15 What we’re about
8. Map Meetup #15 Wardley Maps Meetup Helping each other and the whole community learn Wardley Maps.
9. Map Meetup #15 What is a Wardley Map? Business strategy?
10. Map Meetup #15 http://www.townsandtrails.com/map-cat/
11. Map Meetup #15
12. Map Meetup #15
13. Map Meetup #15
14. Map Meetup #15 Seems reasonable, right?
15. Map Meetup #15 Can’t strategy have a structure?
16. Map Meetup #15 Isn’t strategy taught at military academies? all credits - Simon Wardley
17. Map Meetup #15 Shouldn’t business strategy have a similar structure? all credits - Simon Wardley
18. Simon Wardley ex CEO of Fotango first serverless platform - Zimki Researcher at the Leading Edge Forum Also known as
 “The Gandalf of Strategy”
 “Our Liberator from the chains of McKinsey”
 “The Arch Nemesis of strategy consultants”
 also “the guy who sees our presentations”
19. Map Meetup #15 all credits - Simon Wardley
20. Map Meetup #15 all credits - Simon Wardley
21. Map Meetup #15 all credits - Simon Wardley
22. Map Meetup #15 all credits - Simon Wardley
23. Map Meetup #15 all credits - Simon Wardley
24. Map Meetup #15 all credits - Simon Wardley
25. Map Meetup #15 all credits - Simon Wardley
26. Map Meetup #15 all credits - Simon Wardley
27. Map Meetup #15 all credits - Simon Wardley
28. Map Meetup #15 all credits - Simon Wardley
29. Map Meetup #15 all credits - Simon Wardley
30. Map Meetup #15 all credits - Simon Wardley
31. Map Meetup #15 all credits - Simon Wardley
32. all credits - Simon Wardley
33. all credits - Simon Wardley
34. all credits - Simon Wardley
35. all credits - Simon Wardley
36. all credits - Simon Wardley
37. Map Meetup #15 Doctrine Universally useful patterns that you can apply all credits - Simon Wardley
38. all credits - Simon Wardley
39. Map Meetup #15 Gameplay all credits - Simon Wardley
40. all credits - Simon Wardley
41. all credits - Simon Wardley
42. Map Meetup #15 The Foundation
43. Map Meetup #15 Core principles 1. Help everyone in the community to play “the game” 
 with Wardley Maps 2. Grow by “learning, succeeding, failing” together 3. Build a successful product for each member in the community 4. Exchange experience, successful gameplay moves “Lift up each other” Main long term goals
44. Map Meetup #15 Product Mapping Month
45. Map Meetup #15 1. Investigate products & industries ProductHunt / IndieHackers / Crunchbase / AngelList Do initial maps of interesting products
 or industry segments Look at processes first Find REAL and also BORING problems
 people are having
46. Map Meetup #15 2. Pick and Dig Define the customers, customer transactions Choose one industry and its segment (based on your initial investigation) Define customer activities Define customer needs Draw the first Wardley Maps
47. Map Meetup #15 3. Focus on Customer needs Build the audience Customer Interviews Articles, Videos, Tools, Interviews, Case Studies 1 on 1, communication channels, questions Verify - Review - Pivot
48. Map Meetup #15 4. Build the Landing Page Build the page based on the Wardley Map Use the context specific user needs, both:
 
 - the need to get from A to B
 - the need for the social status Use the needs as headlines, components as solutions Future cycle entrants get an access to UI8.net with Landing Page templates / design starter kits
49. Map Meetup #15 • Nemanja P. • Oskar & Dusan • Sima First Cycle:
50. Map Meetup #15 Nemanja Petric “Wardley Maps also show us the investment we need to make to build a product”
51. Map Meetup #15 Oskar & Dusan
52. Map Meetup #15 Sima “Doing the Product Mapping Month, forces us to fight our fears and make the first step”
53. Map Meetup #15 Comments
54. Map Meetup #15 Closing Talks
55. Map Meetup #15 Slobodan’s comments after the Cycle 1. Product Mapping Month - build the “awesomeproduct.com" page 2. Next week put it on PH / ?? / ??? 3. Get some subscribers, make a few more interviews, define a v1 using Wardley Maps 4. Build the real v1 (working) 5. When you finish, e.g. 1st october, fix the landing & change name (e.g. superawesomeproduct.com) 6. Go again on PH, but then people can signup and pay immediately 7. Do an updated Wardley Map of your context
56. Map Meetup #15 Next cycle? You can be an attendee too! (and continuously evolving with each cycle) A structured cycle of steps 
 to take when building a product with Wardley Maps Get advice from community members 
 (or connections to industry experts) Get encouraged and peer-pressure from other members
57. Map Meetup #15 Next meetups? + September
 GPT-3 and Amazon HoneyCode Status update from the 2nd Cycle October
 2nd Product Mapping Cycle Results
58. Map Meetup #15 Thank you