Introduction to UX/Product Design

Transcript

1. Introduction to UX/Product Design By Soham Mondal from Triveous
2. Presentation Agenda Agenda UX & Product Design Intro to UX & Product Design Design Thinking 1 Design Process Defining the product vision Product Research Analysis/Synthesis/Ideation Design Testing and Validation Post-launch activities 2 Business, Product Strategy & UX Jobs to be done theory Jobs Desired Outcomes Process 3 Product Research Deep Dive Market Research User Research Deliverables 4 Summary Key Takeaways 5
3. I’m Soham Mondal Founding Partner, Triveous Anchor Mentor, Google For Startups Soham is the Founding Partner at Triveous and brings over 13 years of experience in building and servicing products across like finance, entertainment, education among others. https://www.linkedin.com/in/sohammondal/ https://twitter.com/s0h4m About
4. Triveous Technologies https://triveous.com/ 2013 2016 2017 Khoslalabs Worked with Khoslalabs on a state-of-the-art micro ATM (any Kirana shop owner can act as an ATM teller using their mobile phone) and POS solutions for the underbanked sections of India. EnParadigm and Google Worked with Enparadigm on multiple offline first apps in the insurance and education space. Worked with Google on multiple initiatives in the User Experience and Android Application space. About
5. 2018 2020 FREND and Internetsaathi FREND is a non profit backed by Google and Tata Trusts. Worked on designing and developing an offline first application to generate livelihood for over 50,000 women in 300,000 villages across India. IDEO, Novopay and Google AI Worked with IDEO on a design framework for new internet users. Worked with Novopay on multiple financial applications impacting millions of users across India.
6. Framework for New Internet Users “DigitalConfidence. Design” for IDEO User Experience Worked with IDEO on a design framework for new internet users. Research was done in collaboration with Google (The next billion user team) and The Bill and Melinda Gates Foundation. DETAILS About
7. Introduction What is UX? What is Product Design? What is Design Thinking 1
8. Originally coined by David Kelley and Tim Brown of IDEO Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology and the requirements for business success. Design thinking is a method for the practical resolution of problems. This approach encapsulates methods and ideas of human-centered design into a single unified concept.
9. Z http://www.theagileelephant.com/what-is-design-thinking/
11. https://medium.com/@jessielacey/ux-design-is-product-design-the-big-picture-approach-1b91733f51f3
12. Product design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for that problem and validating the solution with real users.
13. Product design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for that problem and validating the solution with real users.
14. Product design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for that problem and validating the solution with real users.
15. Product design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for that problem and validating the solution with real users.
16. Product design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for that problem and validating the solution with real users.
17. Product design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for that problem and validating the solution with real users.
18. Design Process What are the steps in the design process? 2
20. Design Process at Triveous Step-1 Step-2 Step-3 Product Vision Lay out the vision for the product Product Research Research about the market, competitors and the larger ecosystem Analysis Analyse the results of the research and create actionable insights Process
21. Step-4 Step-5 Step-6 Design Start with the solution phase of the design process Testing and Validation Test your designs and validate them with real stakeholders Post Launch Feedback Gather feedback from real users Design Process at Triveous Process
22. Product Vision & Strategy Getting started with the design process 2.1
23. Design Process at Triveous Step-1 Step-2 Step-3 Product Vision Lay out the vision for the product Product Research Research about the market, competitors and the larger ecosystem Analysis Analyse the results of the research and create actionable insights Process
24. Value proposition maps out the key aspects of the product: what it is, who it’s for, and when and where it will be used. Value proposition helps the team and stakeholders build consensus around what the product will be.
25. Value proposition maps out the key aspects of the product: what it is, who it’s for, and when and where it will be used. Value proposition helps the team and stakeholders build consensus around what the product will be.
26. Value proposition maps out the key aspects of the product: what it is, who it’s for, and when and where it will be used. Value proposition helps the team and stakeholders build consensus around what the product will be.
27. Value proposition maps out the key aspects of the product: what it is, who it’s for, and when and where it will be used. Value proposition helps the team and stakeholders build consensus around what the product will be.
28. Value proposition maps out the key aspects of the product: what it is, who it’s for, and when and where it will be used. Value proposition helps the team and stakeholders build consensus around what the product will be.
29. Product Research What is product research and why is it important? 2.2
30. Design Process at Triveous Step-1 Step-2 Step-3 Product Vision Lay out the vision for the product Product Research Research about the market, competitors and the larger ecosystem Analysis Analyse the results of the research and create actionable insights Process
31. Life’s too short to build something nobody wants. Ash Maurya
32. Why Product Research? - Conducting market and user research enables you to understand what your users actually need and how the market is like - Good research informs your product, and the fact that it comes early in the design process will save you a lot of resources(time and money) down the road - Plus, with solid research, selling your ideas to stakeholders will be a lot easier. DETAILS Research
33. Product Research Techniques Market Research  What Is the market?  Who are your competitors?  Who are the important stakeholders? 01. Qualitative Research  What do users need?  What are their goals and aspirations?  What are the challenges users face? 02. Quantitative Research  How to confirm or reject certain hypotheses?  Statistical analysis of data 03. Research
34. Market Research Market Research Techniques
36. Competitive Research Competitive research is a comprehensive analysis of competitor products and presentation of the results of the analysis in a comparable way. Research helps product teams understand industry standards and identify opportunities for the product in a given market segment. A competitor is a company that shares your goals and that fights for the same thing that your product team wants.  Direct competitors.  Indirect competitors. DETAILS About
37. Qualitative Research: User Interviews Why and how to perform user interviews?
39. https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230
40. https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230
41. https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230
42. https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230
43. https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230
44. https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230
45. https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230
46. https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230
47. https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230
48. Quantitative Research: Surveys When should one conduct surveys?
49. https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230
50. https://pdmethods.com/user-research/the-difference-between-qualitative-research-and-quantitative-research/
52. Analysis/Synthesis How to be a data driven startup or organisation? 2.3
53. Design Process at Triveous Step-1 Step-2 Step-3 Product Vision Lay out the vision for the product Product Research Research about the market, competitors and the larger ecosystem Analysis Analyse the results of the research and create actionable insights Process
54. https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230
55. Specific Approaches
56. Personas What are Personas?
57. Personas
58. https://careerfoundry.com/en/blog/ux-design/how-to-define-a-user-persona/
60. User Journeys Mapping the journey of a user
62. https://www.nngroup.com/articles/analyze-customer-journey-map/
63. https://www.nngroup.com/articles/analyze-customer-journey-map/
64. User Needs / Jobs What do users need?
65. Jobs-to-be-Done Theory provides a framework for defining, categorising, capturing, and organising all your customers’ needs. JOBS TO BE DONE FRAMEWORK
66. https://www.orderhive.com/knowledge-center/ab-testing
67. https://jobs-to-be-done-book.com/
68. https://jobs-to-be-done-book.com/
69. Design How to be a data driven startup or organisation? 2.4
70. Step-4 Step-5 Step-6 Design Start with the solution phase of the design process Testing and Validation Test your designs and validate them with real stakeholders Post Launch Feedback Gather feedback from real users Design Process at Triveous Process
71. Information Architecture How do you organise information?
73. https://xd.adobe.com/ideas/process/information-architecture/information-architecture-users-content-context/
74. https://www.mochishoes.com/
75. https://www.mochishoes.com/
76. Sketching / Paper Prototyping / Wireframing Prototyping your designs
77. Sketch or Wireframe
78. https://www.xfive.co/blog/figma-reconstruct-website/
79. https://www.figma.com/best-practices/five-ways-to-improve-your-prototyping-workflow/
80. Testing/Validation How to test your designs? 2.5
81. Step-4 Step-5 Step-6 Design Start with the solution phase of the design process Testing and Validation Test your designs and validate them with real stakeholders Post Launch Feedback Gather feedback from real users Design Process at Triveous Process
82. Usability Testing https://blinkux.com/ideas/mobile-application-usability-testing
83. https://www.outwitly.com/blog/research-methods-diary-study
84. https://www.outwitly.com/blog/research-methods-diary-study
85. Post Launch Activities How to be a data driven startup or organisation? 2.6
86. Step-4 Step-5 Step-6 Design Start with the solution phase of the design process Testing and Validation Test your designs and validate them with real stakeholders Post Launch Feedback Gather feedback from real users Design Process at Triveous Process
88. https://instabug.com/
89. https://instabug.com/
90. https://www.orderhive.com/knowledge-center/ab-testing
91. Introduction to UX Design 01 Introduction to UX Design UX Design Product Design Design Thinking 02 Design Process Vision Product Research Analysis Design Testing and Validation Post Launch Activities 03 Product Research and Analysis Market Research Qualitative Research Quantitative Research Jobs to be Done Personas Recap
92. Thank You Email/Site soham@triveous.com https://triveous.com/ 01. Email/Website https://www.linkedin.com/in/sohammondal/ https://twitter.com/s0h4m 02. Slides 03. Fin