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21 tactics to fail your way to success (and bui...

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October 27, 2013
Business
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21 tactics to fail your way to success (and build a happy startup)

From a talk at Lean Startup Machine, London Oct 2013

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spookstudio

October 27, 2013

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Transcript

  1. FAIL YOUR WAY TO SUCCESS TACTICS TO AND BUILD A

    HAPPY STARTUP ! L E A N S T A R T U P M A C H I N E L O N D O N / 2 6 O C T 2 0 1 3 21 @ W E L O V E L E A N
  2. None
  3. None
  4. None
  5. None
  6. None
  7. None

  8. THINK BIG

  9. START SMALL

  10. LEARN FAST

  11. & BUILD SH!T THAT MATTERS

  12. PASSION PURPOSE PEOPLE PROFITS

  13. IF YOU CARE THEY’LL CARE

  14. None

  15. IT AIN’T EASY BEING LEAN

  16. FORGET THE JARGON… JUST FIND SOME HUNGRY CUSTOMERS

  17. None

  18. FAKE IT BEFORE YOU MAKE IT Flickr image from CWSEOntario

  19. “ YOU DON’T NEED CODE TO TEST A SOFTWARE PRODUCT

    ASH MAURYA

  20. IT’S TIME TO START EXPERIMENTING

  21. “ AT LEAST 2/3 OF OUR IDEAS ARE NEVER GOING

    TO WORK. MARTY CAGAN
  22. None

  23. 1.CREATE A LANDING PAGE

  24. 2.KEYNOTOPIA PROTOTYPE

  25. 3.ASK A SIMPLE QUESTION

  26. 4.CREATE A FAKE T-SHIRT

  27. 5.MOBILE PROTOTYPE

  28. 6.OBSERVE PEOPLE

  29. 7.CREATE A FAKE BUTTON

  30. 8.MINIMUM VIABLE RESTAURANT

  31. 9.THE PAPER MVP

  32. 10.DO IT YOURSELF

  33. 11.WRITE A CLASSIFIED AD

  34. 12.THE EMAIL CONCIERGE

  35. 13. DIRECT MARKETING

  36. 14.COFFEE SHOP TEST

  37. 15. HACKING w/CUSTOMERS

  38. 16.GET BACK TO BASICS

  39. 17.GOOGLE DOCS MVP

  40. 18.START BLOGGING

  41. 19.TEST EXISTING PRODUCTS

  42. 20.HAVE A GREAT STORY

  43. 21.CREATE A SLIDESHARE

  44. DESIGN FOR EMOTION

  45. BUILD YOUR TRIBE

  46. WHO’S GONNA LOVE YA?

  47. START WITH WHY?

  48. I AM NOT A ROBOT

  49. (n) ROBOT A PERSON WHO WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT,

    ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS

  50. SO

  51. BE CREATIVE EXPERIMENTING= LEARNING Flickr image from CWSEOntario

  52. WORK SMARTER NOT HARDER

  53. SET GOALS AND TIMEBOX Flickr image from minor9th

  54. PIVOT OR PERSEVERE Flickr image from B4bees

  55. YOUR VISION SHOULD GUIDE YOU Flickr image from B4bees

  56. “ BE STRONG ON VISION BUT FLEXIBLE ON DETAIL JEFF

    BEZOS

  57. BUT… BE AWARE

  58. VANITY Flickr image from angermann

  59. VALIDATION

  60. NOW GO FORTH AND ITERATE

  61. THANKS & GOOD LUCK! @WELOVELEAN