21 tactics to fail your way to success (and build a happy startup)

From a talk at Lean Startup Machine, London Oct 2013

1. FAIL YOUR WAY TO SUCCESS TACTICS TO AND BUILD A HAPPY STARTUP ! L E A N S T A R T U P M A C H I N E L O N D O N / 2 6 O C T 2 0 1 3 21 @ W E L O V E L E A N
8. THINK BIG
9. START SMALL
10. LEARN FAST
11. & BUILD SH!T THAT MATTERS
12. PASSION PURPOSE PEOPLE PROFITS
13. IF YOU CARE THEY’LL CARE
15. IT AIN’T EASY BEING LEAN
16. FORGET THE JARGON… JUST FIND SOME HUNGRY CUSTOMERS
18. FAKE IT BEFORE YOU MAKE IT Flickr image from CWSEOntario
19. “ YOU DON’T NEED CODE TO TEST A SOFTWARE PRODUCT ASH MAURYA
20. IT’S TIME TO START EXPERIMENTING
21. “ AT LEAST 2/3 OF OUR IDEAS ARE NEVER GOING TO WORK. MARTY CAGAN
23. 1.CREATE A LANDING PAGE
24. 2.KEYNOTOPIA PROTOTYPE
25. 3.ASK A SIMPLE QUESTION
26. 4.CREATE A FAKE T-SHIRT
27. 5.MOBILE PROTOTYPE
28. 6.OBSERVE PEOPLE
29. 7.CREATE A FAKE BUTTON
30. 8.MINIMUM VIABLE RESTAURANT
31. 9.THE PAPER MVP
32. 10.DO IT YOURSELF
33. 11.WRITE A CLASSIFIED AD
34. 12.THE EMAIL CONCIERGE
35. 13. DIRECT MARKETING
36. 14.COFFEE SHOP TEST
37. 15. HACKING w/CUSTOMERS
38. 16.GET BACK TO BASICS
39. 17.GOOGLE DOCS MVP
40. 18.START BLOGGING
41. 19.TEST EXISTING PRODUCTS
42. 20.HAVE A GREAT STORY
43. 21.CREATE A SLIDESHARE
44. DESIGN FOR EMOTION
45. BUILD YOUR TRIBE
46. WHO’S GONNA LOVE YA?
47. START WITH WHY?
48. I AM NOT A ROBOT
49. (n) ROBOT A PERSON WHO WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT, ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS
50. SO
51. BE CREATIVE EXPERIMENTING= LEARNING Flickr image from CWSEOntario
52. WORK SMARTER NOT HARDER
53. SET GOALS AND TIMEBOX Flickr image from minor9th
54. PIVOT OR PERSEVERE Flickr image from B4bees
55. YOUR VISION SHOULD GUIDE YOU Flickr image from B4bees
56. “ BE STRONG ON VISION BUT FLEXIBLE ON DETAIL JEFF BEZOS
57. BUT… BE AWARE
58. VANITY Flickr image from angermann
59. VALIDATION
60. NOW GO FORTH AND ITERATE
61. THANKS & GOOD LUCK! @WELOVELEAN