engines typically focus on paper titles, abstracts, and section headings − Include 1-2 different keywords or phrases in the title, 2-3 in the abstract, 5-7 in keyword fields, and in section headings as needed − Use the keywords consistent with your field – if unsure, review the keywords used in recent publications − Test potential keywords on trends.google.com, Google Scholar, Web of Science, etc. − Avoid excessive keyword repetition, known as “keyword stuffing,” which will cause search engines to suppress or even un-index a web page − Post links to your paper across your social media, networking, and institutional sites