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How to Craft Compelling Calls-to-Action

How to Craft Compelling Calls-to-Action

UX Homegrown, Auckland 2016

Justine Sanderson

July 12, 2016
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  1. What will motivate you? What  people  say:   1.  Save

     the  environment   2.  Benefit  society   3.  Save  money   4.  Other  people  are   doing  it   What  worked:   1.  Other  guests  reuse   their  towels  58%   2.  Save  the  environment   38%