Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
What the eye can't see - Auckland Web Meetup
Search
Sponsored
·
Ship Features Fearlessly
Turn features on and off without deploys. Used by thousands of Ruby developers.
→
Justine Sanderson
August 01, 2007
Design
0
170
What the eye can't see - Auckland Web Meetup
One of my more popular talks - given here at the Auckland Web Meetup.
Justine Sanderson
August 01, 2007
Tweet
Share
More Decks by Justine Sanderson
See All by Justine Sanderson
How to Craft Compelling Calls-to-Action
titine
0
100
The mind has its reasons that Reason cannot know
titine
0
110
Analysing the results of a card sort
titine
0
150
UI design in practice
titine
1
120
User interface design in practice - University of Auckland Business School
titine
1
180
Usability in practice - tips from the field.
titine
0
130
Usability techniques
titine
2
320
Usability and user-centred design
titine
1
170
Getting better at this "usability" thing
titine
2
240
Other Decks in Design
See All in Design
ドルちゃん
design_dolphins
0
580
AIスライドデザインを生成する仕組みを社内共有する
kenichiota0711
7
5.1k
2026年、デザイナーはなにに賭ける?
0b1tk
0
510
Spacemarket Brand Guide
spacemarket
2
320
デザイナーが主導権を握る、AI協業の本音と実践
satosio
7
3k
ClaudeCodeでマーケターの課題を解決する
kenichiota0711
8
9.7k
TUNAG BOOK 2024
stmn
PRO
0
1.5k
maki setoguchi
maki_setoguchi
0
730
20260215独立行政法人科学技術振興機構(JST) 社会技術研究開発センター(RISTEX)ケアが根づく社会システム _公開シンポジウム
a2k
0
130
デザインコンテキストのバトンをつなぐ—AI時代のプロダクトマネジメント
kumanoayumi
6
1k
新卒2年目デザイナーが、UX検定基礎にチャレンジした話
designer_no_pon
1
1.3k
デザインするために「多様性」について考える
iflection
0
240
Featured
See All Featured
The Success of Rails: Ensuring Growth for the Next 100 Years
eileencodes
47
8k
The Cult of Friendly URLs
andyhume
79
6.8k
How to Build an AI Search Optimization Roadmap - Criteria and Steps to Take #SEOIRL
aleyda
1
2k
Information Architects: The Missing Link in Design Systems
soysaucechin
0
830
How to Grow Your eCommerce with AI & Automation
katarinadahlin
PRO
1
150
A Soul's Torment
seathinner
5
2.5k
Utilizing Notion as your number one productivity tool
mfonobong
4
260
Into the Great Unknown - MozCon
thekraken
40
2.3k
How to Get Subject Matter Experts Bought In and Actively Contributing to SEO & PR Initiatives.
livdayseo
0
85
First, design no harm
axbom
PRO
2
1.1k
Joys of Absence: A Defence of Solitary Play
codingconduct
1
310
Tell your own story through comics
letsgokoyo
1
850
Transcript
None
Users are dumb
and incredibly busy and incredibly busy and incredibly busy and
incredibly busy what we don’t what we don’t what we don’t what we don’t see see see see
Inattentional blindness
change blindness
None
None
None
None
None
None
spot the error message
None
None
None
None
before before before before after or next to after or
next to after or next to after or next to
what we do see what we do see what we
do see what we do see http://flickr.com/photos/naoh
Pre-attentive processing
Colour is pre-attentive
Shape is pre-attentive
Where’s the red circle now?
None
None
None
None
None
Preattentive Processing
None
the whole is more than the sum of its parts
the whole is more than the sum of its parts the whole is more than the sum of its parts the whole is more than the sum of its parts www.lisarienermann.com
Which way to the toilets? Thisisbroken.com
gestalt principles
. . From moonbird's Flickr stream
page elements create lines & shapes
None
None
None
None
so common it becomes invisible so common it becomes invisible
so common it becomes invisible so common it becomes invisible http://flickr.com/photos/morgantepsic
alerts
what the user sees
to sum up… to sum up… to sum up… to
sum up…