Driven by experience (and cupholders)

Driven by experience (and cupholders) - Lessons and opportunities for UX in the automotive industry.

From the quality of coffee in a showroom to the damping of switchgear on a dashboard, the world of automobiles is awash with experiences that shape our relationship with cars and our perception of their creators.

This talk will explore the relationship between vehicle engineers and designers, the subjective nature of user experience in car ownership, examples of good (and very bad) interior design, and the opportunities for UX designers within this changing industry.

Transcript

1. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Tom Prior Designer. Car geek. About me
2. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 I — minicabs
3. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Image rights: Flickr user Steve Bowbrick
4. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Selling experiences
5. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 The showroom Image rights: Flickr user vamp_v2
6. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Image rights: Flickr user pug freak
7. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Surprise and delight
8. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Image rights: Flickr user mroach
9. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Adding value through perception
10. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Image rights: Flickr user louisvolant Image rights: Flickr user Toyota Nederland The B-Zero Project
11. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Engineer and designer harmony
12. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Image rights: Flickr user Argonne National Laboratory Image rights: Flickr user AIBakker
13. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 A century of standards
14. GENESIS - 1886 Benz Patent-Motorwagen Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Image rights: Flickr user Pilot_Micha
15. STANDARDS - 1916 Cadillac Type 53 Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Image rights: Lars-Göran Lindgren Sweden Flickr user kenjonbro
16. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Image rights: Flickr user Citroën Guy
17. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Where’s the context?
18. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 The driver is second best to the design
19. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Image rights: Flickr user saebaryo
20. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Image rights: Flickr user Nork9
21. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Mystery Meat dashboards Image rights: Flickr user Michael1975
22. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 iDrive (you crazy) Image rights: Flickr user stenza Image rights: Flickr user pilen
23. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Feedback, tactility and ergonomics
24. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Character forgives UX sins
25. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Italian Flair Image rights: Flickr user Speedin'
26. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Aesthetics over usability
27. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Fuck yeah cupholders! Image rights: Flickr user Bekit
28. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 “..reflects the old- fashioned German automobile design culture, which proclaims that the engineer knows best, and considers studies of real people driving their vehicles irrelevant.” Don Norman, ‘Emotional Design’ Image rights: Flickr user Bekit
29. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Secrecy Image rights: Flickr user Roadsidepictures
30. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 The great reveal
31. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Life threatening design
32. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 An iPhone moment Image rights: Flickr user Yutaka Tsutano
33. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Uncomfortable change
34. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Toyota PM Image rights: Flickr user feministjulie
35. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Renault Twizy Image rights: Flickr user Salon de Genève 2011 - Yahoo! Auto Image rights: Flickr useramcgore
36. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Driverless cars (by Google) Image rights: Flickr user jurvetson
37. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Opportunity
38. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 @tomprior @carpunk @klektd Thanks