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The collaborative creator: Climate, mindset, an...

tomprior
October 15, 2019

The collaborative creator: Climate, mindset, and mastery.

Content + Design. It's a winning combination when it works. So how can we help these collaborations run smoothly and get the best from each other?

In this talk I share my experience as a designer working closely with content, discussing strategies for effective collaboration. What are the foundations of great collaborative practice, and how can content and design work together effectively?

tomprior

October 15, 2019
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  1. The collaborative creator Climate, mindset, and mastery. Tom Prior /

    #CoDes Autumn Edition / 15.10.19 Image credit: https://dribbble.com/shots/3669420-Funfetti-Pattern
  2. RSA Digital • Simplifying legalese • Removing the burden of

    understanding • Power of shared tools
  3. Writers do more than ‘put words on a page’. Designers

    do more than ‘make things look pretty’. Great digital experiences rely on the bond between language and design. “ ” Amy Leak Writer and Designer: A content-first love story
  4. Collaboration and communication are under-valued and under-cultivated in many organisations.

    We call them ‘soft skills’, which underplays how important and — and how difficult — they are. “ ” Lauren Pope Art and copy: bridging the gap between design and content
  5. Content Design Marketing CRO SEO Engineering CX Product Biz dev

    Image credits: Photos by John Westrock and Denys Nevozhai on Unsplash
  6. Psychological safety is a belief that one will not be

    punished or humiliated for speaking up with ideas, questions, concerns or mistakes. “ ”Amy Edmondson Harvard Business School Professor https://www.youtube.com/watch?v=LhoLuui9gX8
  7. Simply put, it's an interpersonal environment where people believe their

    voice is welcome. “ ” Amy Edmondson Harvard Business School Professor https://www.youtube.com/watch?v=LhoLuui9gX8
  8. Measure • Are mistakes held against us? • Is it

    easy to raise difficult issues and problems? • Are people rejected from participation because they have an alternative viewpoint? • It is safe to take a risk on this team? • It is difficult to ask other members of this team for help? Image credit: Photo by Patricia Serna on Unsplash
  9. Model behaviour • Seek out alternative viewpoints • Advocate other

    disciplines • Ask questions, especially naive ones • Listen actively for answers • Invite feedback on your work and approach • Be candid, and constructive
  10. Dogmatism is counterproductive and dangerous, but it can provide temporary,

    artificial certainty and illusory comfort in unpredictable times. “ ” Don Ambrose Ph.D Professor of graduate education at Rider University https://www.amazon.co.uk/Dogmatic-Creativity-Higher-Level-Educational-Psychology/dp/0415894603
  11. Thank you @tomprior thomasprior.co.uk [email protected] Special thanks to Rachel McConnell,

    Peter Winchester, Lorraine Heller, and Claire Fellows for their help in putting together this talk. Image credit: https://dribbble.com/shots/3669420-Funfetti-Pattern