How learning a bit more about the world of business can make us more effective designers, and ways to make sense of strategy with the Blue Ocean Canvas.
Dig deeper into financials • Understand their value proposition 2 1 3 Identify the competition Identify strategic activities Plot you and the competition Using the Strategy Canvas • What are the competitive factors that matter to customers? • Are there fresh activities you could bring to the arena? • How much emphasis and investment do your competitors place on these strategic activities? • How does your strategy diverge from your competitors?
Dig deeper into financials • Understand their value proposition 2 1 3 Identify the competition Identify strategic activities Plot you and the competition Using the Strategy Canvas • What are the competitive factors that matter to customers? • Are there fresh activities you could bring to the arena? • How much emphasis and investment do your competitors place on these strategic activities? • How does your strategy diverge from your competitors? What we’ ll workshop shortly
signup process • Millenial positioning • Community building • Energy switching • Metal bank cards • Physical stores • Mortgages • Investments • Paper statements • Private banking • Safe deposit boxes
a week • In-store customer service • Broad range of products/services • Paper statements • Large call centre teams • App-centric experience • Online communities • Bill splitting • Energy switching • Metal cards