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Tools for business confident designers

tomprior
April 28, 2021

Tools for business confident designers

How learning a bit more about the world of business can make us more effective designers, and ways to make sense of strategy with the Blue Ocean Canvas.

tomprior

April 28, 2021
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  1. Tools for business confident designers Building empathy with business and

    demystifying strategy Tom Prior | UX Up | 27 April 2021
  2. 1. Becoming business confident (10 mins) 2. Why business strategy

    matters (5 mins) 3. Blue Ocean/Strategy Canvas workshop (30 - 40 mins)
  3. 1. Becoming business confident (10 mins) 2. Why business strategy

    matters (5 mins) 3. Blue Ocean/Strategy Canvas workshop (30 - 40 mins)
  4. 1. Becoming business confident (10 mins) 2. Why business strategy

    matters (5 mins) 3. Blue Ocean/Strategy Canvas workshop (30 - 40 mins)
  5. The business confident designer… 1 Knows how their design aligns

    with strategic activities 2 Can articulate how design has business impact
  6. The business confident designer… 1 Knows how their design aligns

    with strategic activities 2 Can articulate how design has business impact 3 Considers themselves a business decision maker
  7. Some business models don’t have people or the planet’s best

    interests at heart. Photo by ActionVance on Unsplash
  8. A powerful way to visualise strategy THE STRATEGY CANVAS Image

    copyright © 2021 All Rights Reserved by PowerSlides, Inc
  9. 2 1 3 Gain competitive advantage Make better decisions Unlock

    unique customer value Why is business strategy relevant?
  10. • Map the competitive arena • Uncover indirect competitors •

    Dig deeper into financials • Understand their value proposition 2 1 3 Identify the competition Identify strategic activities Plot you and the competition Using the Strategy Canvas • What are the competitive factors that matter to customers? • Are there fresh activities you could bring to the arena? • How much emphasis and investment do your competitors place on these strategic activities? • How does your strategy diverge from your competitors?
  11. • Map the competitive arena • Uncover indirect competitors •

    Dig deeper into financials • Understand their value proposition 2 1 3 Identify the competition Identify strategic activities Plot you and the competition Using the Strategy Canvas • What are the competitive factors that matter to customers? • Are there fresh activities you could bring to the arena? • How much emphasis and investment do your competitors place on these strategic activities? • How does your strategy diverge from your competitors? What we’ ll workshop shortly
  12. Do this Don’t do this • App-first experience • Instant

    signup process • Millenial positioning • Community building • Energy switching • Metal bank cards • Physical stores • Mortgages • Investments • Paper statements • Private banking • Safe deposit boxes
  13. Do this Don’t do this • Physical stores, 7 days

    a week • In-store customer service • Broad range of products/services • Paper statements • Large call centre teams • App-centric experience • Online communities • Bill splitting • Energy switching • Metal cards
  14. METRO BANK MONZO HIGH LOW INVESTMENT PHYSICAL DIGITAL CUSTOMER SERVICE

    PRODUCTS COMMUNITY Strategic activities / competing factors
  15. METRO BANK MONZO HIGH LOW INVESTMENT PHYSICAL DIGITAL CUSTOMER SERVICE

    PRODUCTS COMMUNITY Level of investment Strategic activities / competing factors
  16. HIGH LOW INVESTMENT PHYSICAL DIGITAL CUSTOMER SERVICE PRODUCTS COMMUNITY METRO

    BANK MONZO 1. Make the call centre experience less stressful 2. Make help documentation easier to navigate 3. Design a customer service chatbot