S B OR N @limedaring Talk to customers. Go to trade shows, events, meetups. Join forums, Slacks, subreddits. Follow industry leaders on social media. Know your customer. Don’t make assumptions.
S B OR N @limedaring • It’s tempting to add features forever. • Fear of judgement. • You’ll think of your product differently after launch — and that’s a great thing. What stops folks from launching?
S B OR N @limedaring Article ideas: • How I did/wrote/coded so-and-so. • Event recaps. • Your personal story and background. • How to use so-and-so. • How do so-and-so with so-and-so. • Something cool you recommend. • Your opinion and your thoughts automatically make it unique.
S B OR N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human. • Give someone an obvious benefit. • Better to do it mostly manually rather than automated.
S B OR N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human. • Give someone an obvious benefit. • Better to do it mostly manually rather than automated. • Use something like Boomerang for Gmail so you remember to follow up if they don’t respond.
S B OR N @limedaring • Look at your headlines / website / messaging and make sure they’re exciting and relevant to the reader. • Use the marketing tools you set up.