L&D professionals and organizations face a critical challenge: disengaged learners and ineffective training programs. Traditional methods often result in low engagement, poor knowledge retention, and inadequate application. With a fast-paced world demanding constant up-skilling and reskilling, old-fashioned training can't keep up. Research indicates that only a quarter of executives find their training effective, with a mere third of the global training expenditure leading to business improvement. This session proposes a revolutionary solution: adopting a marketing approach to modernize and enhance training, ensuring it's engaging and effective for today's learners.
In this dynamic session, we'll explore how L&D professionals can tackle the challenge of disengaged learners and ineffective training programs by adopting marketing techniques. We'll delve into the science of the primal brain and its role in capturing attention and driving engagement. Attendees will learn how to create learner personas and design learner-centered solutions that cater to individual needs and preferences.
By the end of this session, L&D professionals will be equipped with a toolkit of marketing strategies and techniques to revolutionize their training programs, drive learner engagement, and achieve better business outcomes.
In the session, you will learn:
* How to harness the power of the primal brain, as used by marketers, for more engaging learning experiences.
* How to create learner personas to design learner-centered solutions
* How to design engaging learner journeys
* Techniques for building attention-grabbing awareness and promotional assets to engage your learners through great copy and exciting visuals
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