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איך להחזיר לחיים דינוזאור: העיצוב מחדש של פלטפו...
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UXI Live
February 23, 2020
Design
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740
איך להחזיר לחיים דינוזאור: העיצוב מחדש של פלטפורמת קהילת האמנים DeviantArt / תם גרנית רמו
UXI Live
February 23, 2020
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Transcript
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None
None
BRINGING A DINOSAUR BACK TO LIFE Art by Jeni-Sue
None
None
None
Art by AndisReinbergs
Art by zemotion
Art by ohnips
Art by Vannelee
Art by WittRoger
Art by Astri-Lohne
Art by DerpyDuckArt
“ TO ENTERTAIN, INSPIRE & EMPOWER THE ARTIST IN ALL
OF US.” DeviantArt’s Purpose Art by wlop 50M+ USERS 500M+ ARTWORKS
WHAT MAKES US DIFFERENT? CONTENT COMMUNITY ECOMMERCE Art by Apfelgriebs
2017
17-YEAR-OLD PLATFORM
Art by foxinshadow COMMUNITY IS BLEEDING
0:00 - 0:30 0:46 - 1:02 1:13 - 1:28 ףוסה
דע - 2:22 תוינש 74 2 DIFFERENT COMPANIES
NO ONE SUCCEEDED
HOW?
DEFINE GOAL “ STOP THE BLEEDING ”
PRODUCT STRATEGY The aim is to be DeviantArt for the
next 10 years, not the past 20 Angelo Sotira, CEO EASY TO USE ART IN THE CENTER “ ”
MARKET RESEARCH CONTENT COMMUNITY ECOMMERCE + +
DESIGN STRATEGY
Content & Creation Community & Communication Monetization Bands IMPROVE WORK
METHOD Band DEV QA BA PM UX UI UXR SUP COM
None
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THE RELEASE
100% NEW USERS ECLIPSE RELEASE PLAN plan 1 Nov 18
Dec 18 Jan 19 Feb 19 Mar 19 Apr 19 May 19 Jun 19 Jul 19 Aug 19 ? BETA TESTERS GA ALL USERS CORE USERS 50% NEW USERS GA ALL USERS 50% NEW USERS 100% NEW USERS
None
33 ECLIPSE
ECLIPSE
Thanks DA that’s just what my fucking morning needed! A
panic attack on a scale of 10. Fuck Eclipse, fuck it, I hate it so much “ ”
So I had a dream last night that DeviantArt switched
me to eclipse and wouldn't let me switch back, I was so angry and devastated lol. “ ”
None
CONSERVATISM
None
CONFLICT
Art by JiDu276 BUILDING A SWELL OF SUPPORT
LISTEN TO YOUR USERS
None
None
TRANSPARENCY
SOFT LANDING
None
GREEN THEME EXPERIMENT
Art by PulpoGlow
71% 29% Eclipse 2019 - SUCCESSFUL TRANSITION TO ECLIPSE Old
Site
RECOMMENDED CONTENT User A User B Fantasy, Pokemon Photography, Fashion
REDESIGN SUMMARY Plan but be Flexible Prepare for Conservatism Art
by Yuuza Create Professional Specialisation
Art by JoeyJazz
[email protected]
[email protected]