Homely, open data & behaviour change

Given at Cleanweb UK, January 2013 at the ODI

1. Homely We help homeowners make their homes warmer, reduce their bills & lower their carbon footprint
2. DECC, 2010 Uk Greenhouse Gas Emissions, Final Figures By Fuel Type And End-User 157.2 MtCO 2 e (26.7%)
3. DECC, Annual Report On Fuel Poverty Statistics 2012 4.75 million people (19%)
4. Hills Fuel Poverty Review, 2012 “It is now recognised that before the end of the decade something like a revolution in our housing stock is required to address this energy inefficiency that has been a fact of life for too long.”
5. Key Barriers to Energy Efficiency Energy Saving Trust
6. Trust
7. Homo economicus & Homer Simpson
8. MINDPSPACE instituteforgovernment.org.uk
9. M is for Messenger
10. I is for Incentives
11. N is for Norms
12. D is for Defaults
13. S is for Salience
14. P is for Priming
15. A is for Affect
16. C is for Commitment
17. E is for Ego
18. Homely & Open Data
19. Tailoring open data to reinforce norms
20. Increasing the salience of open data
21. wearehomely.com jamie@wearehomely.com @wearehomely & facebook.com/wearehomely