with its' theories and the user group with its‘ properties 2. Definition Articulate a clear vision 3. Hypothesis Develope concepts to explore the scope of possible solutions 4. Evaluation Test proposed solutions with real people at different levels of fidelity 5. Synthesis Develope the most potent concepts into a functional solution 10
define their personal and collective requirements. Context Analyze and compare alternative forms of banking experiences Talk to people who successfully unsuccessfully provide financial services Theory Analyze personal and collective trust and the societal structures built upon it Requirements for visual representation that are able to build trust Build an applicable framework for building and maintaining trust 11