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Building a sustainable personal brand
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Adora Nwodo
August 20, 2020
Business
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Building a sustainable personal brand
Adora Nwodo
August 20, 2020
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Transcript
Building a sustainable personal brand
A personal brand is a widely-recognized and largely-uniform perception or
impression of an individual based on their experience, expertise, competencies, actions and/or achievements within a community, industry, or the marketplace at large. - personalbrand.com @adoranwodo
Build trust & credibility Increase your perceived value Control your
reputation Create more professional security @adoranwodo Why is personal branding important ?
Build trust & credibility Increase your perceived value Control your
reputation Create more professional security @adoranwodo Why is personal branding important ?
Build trust & credibility Increase your perceived value Control your
reputation Create more professional security @adoranwodo Why is personal branding important ?
Build trust & credibility Increase your perceived value Control your
reputation Create more professional security @adoranwodo Why is personal branding important ?
Hi, I’m Adora! .. Software Engineer, Microsoft Mixed Reality Writer
& YouTuber, AdoraHack Community builder DJ Twitter: @adoranwodo
Focus areas when building your personal brand @adoranwodo
How do you see yourself? How do others see you?
Perception @adoranwodo
Appearance People need to know you exist. @adoranwodo
Character Your unique story. @adoranwodo
Authenticity Build trust. @adoranwodo
With all these in mind, How do you build your
brand? @adoranwodo
Add value to people’s lives. @adoranwodo
Think about your unique story and tell it often. @adoranwodo
Choose a platform where you can use your strengths. Create
content there. @adoranwodo
You’re not trying to reach everybody. Create your own niche.
@adoranwodo
Nobody will see your work unless you share it. @adoranwodo
Think IMPACT. @adoranwodo
Be consistent. @adoranwodo
Be YOU. @adoranwodo
Thank you! www.adoranwodo.com @adoranwodo