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SEO Low Hanging Fruit #SearchLove

SEO Low Hanging Fruit #SearchLove

Learn how to see results faster in your SEO Process by implementing an SEO low hanging fruits framework.

Aleyda Solis

March 13, 2023
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  1. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    LOW
    HANGING
    FRUIT SEO

    View full-size slide

  2. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Higher SEO
    maturity and
    competition across
    most profitable
    industries
    More
    complexity to
    manage
    expectations and
    project
    execution
    Google
    requiring higher
    quality to rank and
    giving less
    visibility to
    organic results
    Achieving SEO success is only getting harder with time

    View full-size slide

  3. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    I’m not the only one who thinks like this
    https://twitter.com/aleyda/status/1633053277720924162

    View full-size slide

  4. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    You always have limited resources and time

    to execute SEO activities and achieve goals

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  5. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    https://developers.google.com/search/docs/specialty/ecommerce?hl=en
    It’s why you can’t
    just follow “SEO
    checklists”, great
    to avoid missing
    things, but not to
    drive a strategy

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  6. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    The Pyramid of SEO Success
    FIXING
    IMPROVING
    BUILDING
    Creating content to target new
    relevant queries through user
    search journey
    Optimizing existing content for
    already targeted relevant queries
    Minimizing tech debt to avoid
    crawlability, indexability and page
    experience issues
    And why you should also avoid only focusing on fixing,
    instead of improving & building which is how you grow

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  7. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    It’s fundamental to
    prioritize SEO
    activities, based on
    impact and effort
    IMPACT
    EFFORT
    1.


    To Execute

    Now
    Don’t Do
    2.


    To Assess

    & Prioritize
    2.


    To Assess

    & Prioritize

    View full-size slide

  8. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    IMPACT
    EFFORT
    1.


    To Execute

    Now
    Don’t Do
    2.


    To Assess

    2.


    To Assess

    Recommendation Impact [0-10] Effort [0-10] To Prioritize Higher
    Medium impacting with high
    effort
    6 4 12
    Low impacting with high
    effort
    4 4 8
    Low impacting with very
    high effort
    4 2 6
    Very low impacting with very
    high effort
    2 2 4
    To execute first SEO activities with high impact & lower
    effort on important areas, to advance & see results faster

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  9. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    HTTPS://DOCS.GOOGLE.COM/SPREADSHEETS/D/15DD2VFZE203ZIKD-VTQLG3WG-YQY9A-HS5J7AT- S4JA/VIEW
    I’ve created this SEO Audit/Recommendations
    Prioritization Template in Sheets to help you to prioritize

    View full-size slide

  10. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    IMPACT
    EFFORT
    1.


    To Execute

    Now
    Don’t Do
    2.


    To Assess

    2.


    To Assess

    Low hanging fruit should be
    the first to prioritize, as they
    have the highest impact
    with the lowest effort!
    However, there are also SEO low-hanging fruit
    opportunities across processes, that you should leverage

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  11. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    These are strategy agnostic SEO opportunities that can
    be done in parallel to the initial SEO analysis workflow
    Rankings, Keyword &
    Competition Research
    Content Audit
    T
    echnical Audit
    Link Popularity
    Audit
    SEO Strategy &
    Prioritized SEO
    Roadmap
    Initial SEO Analysis for an SEO Process
    Parallel Low Hanging Fruit Assessment
    Low Hanging Fruit
    SEO Opportunities
    Assessment
    SEO Roadmap
    Implementation
    Low Hanging Fruit
    SEO
    Recommendations
    Low Hanging Fruit SEO
    Implementation
    Week 1 Week 2 Week 3 Week 4 Week 5
    SEO


    Process
    Goals

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  12. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Mitigate
    client or
    decision maker
    impatience
    towards
    results
    Show value
    of SEO
    implementation
    faster to gain
    further
    support
    Minimize
    concerns of
    complex
    implementations
    starting with
    easiest
    actions
    Establish a
    good
    coordination base
    for more complex
    implementation
    later on
    This doesn’t only allow you to achieve results faster but

    helps to address some of the biggest SEO process challenges

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  13. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Improving the
    CTR

    of Top-ranked
    pages
    Optimizing
    internal linking

    of almost
    ranking pages
    Identifying
    search shifts
    and content
    decay to update
    & rank better
    Let’s go through 3 core SEO low-hanging fruit actions
    that you can easily implement across SEO processes
    More traffic for

    already ranked pages
    More Popularity

    for Key Pages
    Refreshed Targeting

    to Regain Traffic

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  14. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Improving the CTR

    of Top-ranked pages

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  15. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    For what popular,
    relevant queries are you
    already ranking well
    but have a low CTR?
    Is this you?

    View full-size slide

  16. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Non-Relevant Term
    for your Site
    Poor SERPs CTR
    Relevant Term for
    your Site
    Non-Relevant Ranked
    Page
    Lack of content to be
    created to effectively
    target the query
    Non-Relevant /
    Unattractive Titles
    and Meta
    Descriptions to
    Optimize
    Relevant Ranked
    Page
    SERP features
    inclusion that you’re
    not leveraging but
    could
    SERP features
    inclusion that you’re
    not leveraging but
    can’t use
    More ads inclusion
    that lowers CTR
    Search intent satisfied
    directly in search
    results, generating a
    non-click
    Content
    Cannibalization to fix
    between many
    similar/relevant
    pages
    There are some frequent scenarios that you can

    easily identify and fix to see results faster
    High Priority

    Medium Priority

    No Priority

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  17. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    These should
    have an
    important
    impact on your
    top queries CTR
    & traffic due to
    better visibility

    View full-size slide

  18. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Here are easy to
    follow steps to
    identify those
    highest impact
    CTR opportunities

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  19. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    https://workspace.google.com/marketplace/app/search_analytics_for_sheets/1035646374811
    Get your most popular ranked queries w/ Search Analytics
    Add-On for Sheets along w/ page, device & country

    View full-size slide

  20. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Segment per device and country & apply conditional

    color formatting to identify differences in behavior

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  21. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Get the terms
    ranked in the top
    10 that have
    worse CTR and
    high impressions

    View full-size slide

  22. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    HTTPS://DATASTUDIO.GOOGLE.COM/REPORTING/8FBF65E6-9C0A-4627-95AC-F858BFAC89E2
    You can also use this GDS Dashboard I shared to identify
    top queries CTR opportunities per page/device/country

    View full-size slide

  23. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    https://www.advancedwebranking.com/
    Rank trackers like AWR facilitate this by blending
    rankings & visibility with CTR from the search console

    View full-size slide

  24. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    https://www.advancedwebranking.com/ctrstudy/
    Use AWR
    average CTR
    data for different
    devices, search
    features, intents
    and industries to
    compare yours

    View full-size slide

  25. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    RYTE AND SEOTESTING. COM
    Automate this using tools integrating w/ Search Console
    to give CTR Underperformers like Ryte or SEOtesting

    View full-size slide

  26. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Identify which are the meaningful terms that you

    want to target already ranking with the relevant page

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  27. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Let’s assess why the relevant pages for these important
    terms w/ high search potential have such a poor CTR

    View full-size slide

  28. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    We want to identify and optimize those with under-optimized
    snippets and missing rich results/features you can leverage
    Relevant Term for
    your Site
    Non-Relevant /
    Unattractive Titles
    and Meta
    Descriptions to
    Optimize
    Relevant Ranked
    Page
    SERP features
    inclusion that you’re
    not leveraging but
    could
    SERP features
    inclusion that you’re
    not leveraging but
    can’t use
    More ads inclusion
    that lowers CTR
    Search intent satisfied
    directly in search
    results, generating a
    non-click

    View full-size slide

  29. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    =IMPORTXML(B2,"//title")


    =IMPORTXML(B2,”//meta[@name=‘description’]/@content")


    =IMPORTXML(B2,"//h1")
    Verify how descriptive and long these pages’ title tags,
    meta descriptions and H1s are

    View full-size slide

  30. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    SEARCH(search_for, text_to_search, [starting_at])
    Validate if the title tag, meta description and H1 are
    optimized, including the terms for which you want to rank

    View full-size slide

  31. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    https://www.seowl.co/title-rewrite-checker/
    Are these the Titles &
    Descriptions shown
    in SERPs or are they
    replaced by Google?
    Check it in bulk for
    free with Seowl

    View full-size slide

  32. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    You can also use rank trackers like AWR that show

    title tags vs titles in search results differences
    ADVANCED WEB RANKING

    View full-size slide

  33. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Scrape search results with ImportFromWeb in Google
    Sheets to compare your snippet vs top ranked pages
    https://nodatanobusiness.com/importfromweb/

    View full-size slide

  34. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Before the Update
    Optimize yours to become more descriptive and attractive
    than your competitors but short avoiding replacement
    After the Update

    View full-size slide

  35. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    For example, this
    page showing
    “part time” jobs not
    mentioning it in the
    metadata

    View full-size slide

  36. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    ADVANCED WEB RANKING
    Verify if these SERPs are showing search features or rich
    results that you’re not using but are relevant for you

    View full-size slide

  37. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    SEMRUSH
    Identify ranked organic results with reviews, image
    thumbnails, product knowledge panel inclusions
    ADVANCED WEB RANKING

    View full-size slide

  38. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    As well as product packs, multi-image thumbnails, or
    even image packs, depending on their visibility share
    ADVANCED WEB RANKING

    View full-size slide

  39. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    ADVANCED WEB RANKING
    Focus on those for which you have a low CTR despite
    good rankings that you’re not using but competitors are

    View full-size slide

  40. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    SITEBULB AND GOOGLE SEARCH CONSOLE
    For feasible features powered by Schema you already
    implemented but not generating rich results, troubleshoot

    View full-size slide

  41. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Remember that for products, Google uses a mix of
    product structured data, merchant center & product info
    https://developers.google.com/search/docs/specialty/ecommerce/share-your-product-data-with-google

    View full-size slide

  42. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Most online store platforms can automatically generate

    & integrate your product feed with the merchant center

    View full-size slide

  43. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    https://brodieclark.com/little-known-rich-results-ecommerce/
    Your products
    indexable content
    format as well as
    merchant feed also
    influence what
    Google highlights
    in snippets

    View full-size slide

  44. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Optimize your images to be high quality, relevant,

    easy to extract and avoid rendering them with JS

    View full-size slide

  45. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    In the case of
    featured snippets,
    it’s about optimizing

    existing content
    organization and
    structure to make it
    easy to highlight

    View full-size slide

  46. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Wondering if it’s worthy? Assess the traffic impact of
    improving your ranked pages CTR with a Forecast
    ADVANCED WEB RANKING

    View full-size slide

  47. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    SEOTESTING.COM
    Develop a test with a few pages to check results

    impact before executing in all pages

    View full-size slide

  48. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Poor SERPs CTR
    Non-Relevant /
    Unattractive Title
    Tags and Meta
    Descriptions to
    optimize
    Featured Snippet


    Add a Table of
    Content / Index to
    generate Featured
    Snippet
    Rich Results


    Include or fix
    structured data
    implementation to
    generate rich result
    Content generation
    in the relevant
    format
    Product/News/Videos/Image/etc.
    SERP features
    inclusion that you’re
    not leveraging but
    could
    Prioritize those that will improve your SERP visibility

    for high impact queries with current content

    View full-size slide

  49. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    It’s time to
    leverage further
    what you
    already have

    View full-size slide

  50. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    What about relevant popular terms with poor CTR that you
    want to target but you’re not ranking with the right page?

    View full-size slide

  51. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Differentiate and optimize
    the cannibalized pages
    content in case is relevant
    to keep them and target
    to different queries
    Create a new page with
    relevant content that
    address the query to be
    ranked
    Content cannibalization
    between many different
    relevant pages to fix
    Lack of content that should
    created for the specific search
    Consolidate the
    cannibalized pages if the
    meant to be targeted
    queries are the same with
    similar content, whether
    301 redirecting or
    canonicalizing to the best
    performing one
    Validate if you should differentiate & optimize further,
    consolidate or create new content

    View full-size slide

  52. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    This assessment has been facilitated with search intent
    features of keyword tools, look at the blend
    SEMRUSH

    View full-size slide

  53. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Check at the top-ranked pages too to verify the mix of
    pages types ranking in the top positions & above you
    SEMRUSH

    View full-size slide

  54. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    ADVANCED WEB RANKING
    Use the cannibalization filter of your rank tracker to
    identify whenever ranking with more than one page

    View full-size slide

  55. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    keywordinsights.ai
    Check the ranked pages overlap between search results
    to verify their targeting using Keyword Insights

    View full-size slide

  56. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    You can now also leverage AI chatbots

    that integrate with search results in real-time

    View full-size slide

  57. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    To assess the intent and get the top-ranked pages types
    for your relevant queries and compare vs yours

    View full-size slide

  58. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Validate if it’s possible to rank with the same page

    for two similar queries

    View full-size slide

  59. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Eg. the page ranking for
    “best internet for digital
    nomads” despite not being
    targeted to this query!

    View full-size slide

  60. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    See which
    queries should
    be targeted with
    new more
    focused content
    that will allow
    you to give a
    better
    experience

    View full-size slide

  61. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    It’s about the
    search demand vs
    the viability to
    fulfill it with the
    relevant,
    differentiated
    supply

    View full-size slide

  62. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    For cannibalized SERPs, keep the page with better intent
    fit and performance, 301-redirecting the others to it

    View full-size slide

  63. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    RYTE AND SEOTESTING.COM
    Unsure about the impact? Do a URL Switch Test with
    SEOtesting to assess the consolidation of a group

    View full-size slide

  64. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    It’s not only
    about ranking in
    top positions but
    doing it so with
    the right page to
    fulfill search
    intent that will
    attract more
    clicks, rank and
    sell better

    View full-size slide

  65. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Optimizing
    internal linking

    of almost
    ranking pages

    View full-size slide

  66. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    For those popular queries you’re almost ranking well for which

    you have better content than competitors, but less popularity
    Semrush, Surfer, Frase.ai

    View full-size slide

  67. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    GOOGLE SEARCH CONSOLE, SEMRUSH, SISTRIX, AHREFS
    Obtain the backlink data from the Search Console

    and Third-Party Tools, like SEMRush, Ahrefs, Moz, etc.

    View full-size slide

  68. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Identifying pages
    with backlinks
    triggering errors
    or erroneously
    redirecting to fix

    View full-size slide

  69. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    GOOGLE SEARCH CONSOLE, RYTE & SITEBULB
    Get also internal linking data by using both

    Google Search Console & your own site crawls

    View full-size slide

  70. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    =IFERROR(VLOOKUP(B2,backlinks!$A$2:$J$2830,2,false),”")
    Integrate backlinks metrics with pages and queries

    using VLOOKUP+IFERROR functions in Google Sheets

    View full-size slide

  71. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    =IFERROR(VLOOKUP(B2,internallinks!$A$2:$J$2830,2,false),"")
    Do the same with internal links data to integrate in the

    same sheet that backlinks and rankings metrics

    View full-size slide

  72. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Identify the pages almost ranking in the best positions


    for popular queries, w/ poor internal links & backlinks

    View full-size slide

  73. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Start linking them from those pages with higher

    link popularity that are topically relevant

    View full-size slide

  74. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Improve internal linking to these pages with a


    secondary navigation system from different areas too

    View full-size slide

  75. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    It’s about linking
    yourself to your
    key, almost
    ranking pages
    internally, rather
    than just waiting
    for others to do
    so externally

    View full-size slide

  76. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Like this you’ll be able to rank faster for more
    competitive queries even with fewer backlinks

    View full-size slide

  77. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Identifying search
    shifts and content
    decay to update &
    rank better

    View full-size slide

  78. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    GOOGLE TRENDS AND GLIMPSE
    If we’ve learned
    something in
    latest years, is that
    search preferences
    and trends can
    change really fast

    View full-size slide

  79. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Google has
    become more
    sophisticated to
    identify intent,
    shifting pages
    results types
    SISTRIX

    View full-size slide

  80. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    ADVANCED WEB RANKING
    As well as search features over time, especially during
    search updates, which ultimately will impact CTR

    View full-size slide

  81. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Which can end up
    generating
    important drops

    for popular
    queries we’re
    used to profit from

    View full-size slide

  82. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    Update existing content to
    keep its relevance towards
    changing topics or intents
    Create new content to answer
    more effectively to new search
    queries and reach more users
    It’s about monitoring for opportunities to update, expand

    or create content to keep & improve rankings/visibility share
    GOOGLE TRENDS AND GLIMPSE
    Change of search behavior,
    results, intent or trend

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  83. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    To update or
    expand the
    content that is
    underperforming
    without having
    to wait for too
    long to catch it,
    as in this case

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  84. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    RYTE
    You can identify anomalies in Search Console performance
    metrics using tools like Ryte, with email alerts

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  85. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    SEOTESTING.COM
    You can also use SEOtesting content decay report
    showing pages decreasing in clicks & affected queries

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  86. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    GA4 CUSTOM INSIGHT ALERTS
    Set GA4 Custom Insight alerts to be notified

    when organic search traffic trends drop

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  87. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    ADVANCED WEB RANKING
    As well as rankings
    drops for targeted
    tracked

    queries with rank
    tracking tools like AWR

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  88. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    RYTE AND SEOTESTING.COM
    Check for dropped or lost keywords from

    Google Search Console data via Ryte or SEOtesting

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  89. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    GOOGLE TRENDS AND GLIMPSE
    Detect and be
    alerted of
    changes in search
    behavior for
    relevant topics
    with Google
    Trends & Glimpse

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  90. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    RYTE AND SEOTESTING.COM
    Do recurrent
    checks to your
    own Search
    Console new
    queries too

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  91. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    You will have an ongoing source of insights on what to
    refresh, improve or expand to improve CTR & rankings

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  92. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    It’s about identifying “low hanging fruit” opportunities

    to leverage for faster results, with the lowest efforts
    Improving the
    CTR

    of Top-ranked
    pages
    Optimizing
    internal linking

    of almost
    ranking pages
    Identifying
    search shifts
    and content
    decay to update
    & rank better
    More traffic for

    already ranked pages
    More Popularity

    for Key Pages
    Refreshed Targeting

    to Regain Traffic

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  93. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    In parallel to your initial SEO analysis,

    to accelerate the process & gain further support
    Rankings, Keyword &
    Competition Research
    Content Audit
    T
    echnical Audit
    Link Popularity
    Audit
    SEO Strategy &
    Prioritized SEO
    Roadmap
    Initial SEO Analysis for an SEO Process
    Parallel Low Hanging Fruit Assessment
    Low Hanging Fruit
    SEO Opportunities
    Assessment
    SEO Roadmap
    Implementation
    Low Hanging Fruit
    SEO
    Recommendations
    Low Hanging Fruit SEO
    Implementation
    Week 1 Week 2 Week 3 Week 4 Week 5
    SEO


    Process
    Goals

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  94. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    The results make it worth it
    Mitigate
    client or
    decision maker
    impatience
    towards
    results
    Show value
    of SEO
    implementation
    faster to gain
    further
    support
    Minimize
    concerns of
    complex
    implementations
    starting with
    easiest
    actions
    Establish a
    good
    coordination base
    for more complex
    implementation
    later on

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  95. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE
    I’m Aleyda Solis


    * SEO Consultant & Founder at Orainti


    * SEO Speaker at +100 Events in +20 countries


    * Author “SEO. Las Claves Esenciales.”


    * Crawling Mondays Video & Podcast Series Host


    * #SEOFOMO & #MarketingFOMO Newsletters Author


    * Maker LearningSEO.io


    * European Search Personality of the Year in 2018


    * remoters.net Co-Founder
    Thanks! Questions?

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