Upgrade to Pro — share decks privately, control downloads, hide ads and more …

SEO Low Hanging Fruit #SearchLove

SEO Low Hanging Fruit #SearchLove

Learn how to see results faster in your SEO Process by implementing an SEO low hanging fruits framework.

Aleyda Solis

March 13, 2023
Tweet

More Decks by Aleyda Solis

Other Decks in Marketing & SEO

Transcript

  1. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Higher SEO maturity

    and competition across most profitable industries More complexity to manage expectations and project execution Google requiring higher quality to rank and giving less visibility to organic results Achieving SEO success is only getting harder with time
  2. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE I’m not the

    only one who thinks like this https://twitter.com/aleyda/status/1633053277720924162
  3. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE You always have

    limited resources and time 
 to execute SEO activities and achieve goals
  4. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE https://developers.google.com/search/docs/specialty/ecommerce?hl=en It’s why

    you can’t just follow “SEO checklists”, great to avoid missing things, but not to drive a strategy
  5. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE The Pyramid of

    SEO Success FIXING IMPROVING BUILDING Creating content to target new relevant queries through user search journey Optimizing existing content for already targeted relevant queries Minimizing tech debt to avoid crawlability, indexability and page experience issues And why you should also avoid only focusing on fixing, instead of improving & building which is how you grow
  6. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE It’s fundamental to

    prioritize SEO activities, based on impact and effort IMPACT EFFORT 1. To Execute 
 Now Don’t Do 2. To Assess 
 & Prioritize 2. To Assess 
 & Prioritize
  7. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE IMPACT EFFORT 1.

    To Execute 
 Now Don’t Do 2. To Assess 
 2. To Assess 
 Recommendation Impact [0-10] Effort [0-10] To Prioritize Higher Medium impacting with high effort 6 4 12 Low impacting with high effort 4 4 8 Low impacting with very high effort 4 2 6 Very low impacting with very high effort 2 2 4 To execute first SEO activities with high impact & lower effort on important areas, to advance & see results faster
  8. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE IMPACT EFFORT 1.

    To Execute 
 Now Don’t Do 2. To Assess 
 2. To Assess 
 Low hanging fruit should be the first to prioritize, as they have the highest impact with the lowest effort! However, there are also SEO low-hanging fruit opportunities across processes, that you should leverage
  9. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE These are strategy

    agnostic SEO opportunities that can be done in parallel to the initial SEO analysis workflow Rankings, Keyword & Competition Research Content Audit T echnical Audit Link Popularity Audit SEO Strategy & Prioritized SEO Roadmap Initial SEO Analysis for an SEO Process Parallel Low Hanging Fruit Assessment Low Hanging Fruit SEO Opportunities Assessment SEO Roadmap Implementation Low Hanging Fruit SEO Recommendations Low Hanging Fruit SEO Implementation Week 1 Week 2 Week 3 Week 4 Week 5 SEO Process Goals
  10. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Mitigate client or

    decision maker impatience towards results Show value of SEO implementation faster to gain further support Minimize concerns of complex implementations starting with easiest actions Establish a good coordination base for more complex implementation later on This doesn’t only allow you to achieve results faster but 
 helps to address some of the biggest SEO process challenges
  11. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Improving the CTR

    
 of Top-ranked pages Optimizing internal linking 
 of almost ranking pages Identifying search shifts and content decay to update & rank better Let’s go through 3 core SEO low-hanging fruit actions that you can easily implement across SEO processes More traffic for 
 already ranked pages More Popularity 
 for Key Pages Refreshed Targeting 
 to Regain Traffic
  12. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE #SEOLOWHANGINGFRUIT BY @ALEYDA

    FROM #ORAINTI AT #SEARCHLOVE Improving the CTR 
 of Top-ranked pages
  13. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE For what popular,

    relevant queries are you already ranking well but have a low CTR? Is this you?
  14. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Non-Relevant Term for

    your Site Poor SERPs CTR Relevant Term for your Site Non-Relevant Ranked Page Lack of content to be created to effectively target the query Non-Relevant / Unattractive Titles and Meta Descriptions to Optimize Relevant Ranked Page SERP features inclusion that you’re not leveraging but could SERP features inclusion that you’re not leveraging but can’t use More ads inclusion that lowers CTR Search intent satisfied directly in search results, generating a non-click Content Cannibalization to fix between many similar/relevant pages There are some frequent scenarios that you can 
 easily identify and fix to see results faster High Priority 
 Medium Priority 
 No Priority
  15. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE These should have

    an important impact on your top queries CTR & traffic due to better visibility
  16. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Here are easy

    to follow steps to identify those highest impact CTR opportunities
  17. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Segment per device

    and country & apply conditional 
 color formatting to identify differences in behavior
  18. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Get the terms

    ranked in the top 10 that have worse CTR and high impressions
  19. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE HTTPS://DATASTUDIO.GOOGLE.COM/REPORTING/8FBF65E6-9C0A-4627-95AC-F858BFAC89E2 You can

    also use this GDS Dashboard I shared to identify top queries CTR opportunities per page/device/country
  20. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE https://www.advancedwebranking.com/ Rank trackers

    like AWR facilitate this by blending rankings & visibility with CTR from the search console
  21. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE https://www.advancedwebranking.com/ctrstudy/ Use AWR

    average CTR data for different devices, search features, intents and industries to compare yours
  22. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE RYTE AND SEOTESTING.

    COM Automate this using tools integrating w/ Search Console to give CTR Underperformers like Ryte or SEOtesting
  23. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Identify which are

    the meaningful terms that you 
 want to target already ranking with the relevant page
  24. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Let’s assess why

    the relevant pages for these important terms w/ high search potential have such a poor CTR
  25. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE We want to

    identify and optimize those with under-optimized snippets and missing rich results/features you can leverage Relevant Term for your Site Non-Relevant / Unattractive Titles and Meta Descriptions to Optimize Relevant Ranked Page SERP features inclusion that you’re not leveraging but could SERP features inclusion that you’re not leveraging but can’t use More ads inclusion that lowers CTR Search intent satisfied directly in search results, generating a non-click
  26. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE SEARCH(search_for, text_to_search, [starting_at])

    Validate if the title tag, meta description and H1 are optimized, including the terms for which you want to rank
  27. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE https://www.seowl.co/title-rewrite-checker/ Are these

    the Titles & Descriptions shown in SERPs or are they replaced by Google? Check it in bulk for free with Seowl
  28. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE You can also

    use rank trackers like AWR that show 
 title tags vs titles in search results differences ADVANCED WEB RANKING
  29. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Scrape search results

    with ImportFromWeb in Google Sheets to compare your snippet vs top ranked pages https://nodatanobusiness.com/importfromweb/
  30. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Before the Update

    Optimize yours to become more descriptive and attractive than your competitors but short avoiding replacement After the Update
  31. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE For example, this

    page showing “part time” jobs not mentioning it in the metadata
  32. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE ADVANCED WEB RANKING

    Verify if these SERPs are showing search features or rich results that you’re not using but are relevant for you
  33. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE SEMRUSH Identify ranked

    organic results with reviews, image thumbnails, product knowledge panel inclusions ADVANCED WEB RANKING
  34. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE As well as

    product packs, multi-image thumbnails, or even image packs, depending on their visibility share ADVANCED WEB RANKING
  35. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE ADVANCED WEB RANKING

    Focus on those for which you have a low CTR despite good rankings that you’re not using but competitors are
  36. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE SITEBULB AND GOOGLE

    SEARCH CONSOLE For feasible features powered by Schema you already implemented but not generating rich results, troubleshoot
  37. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Remember that for

    products, Google uses a mix of product structured data, merchant center & product info https://developers.google.com/search/docs/specialty/ecommerce/share-your-product-data-with-google
  38. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Most online store

    platforms can automatically generate 
 & integrate your product feed with the merchant center
  39. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE https://brodieclark.com/little-known-rich-results-ecommerce/ Your products

    indexable content format as well as merchant feed also influence what Google highlights in snippets
  40. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Optimize your images

    to be high quality, relevant, 
 easy to extract and avoid rendering them with JS
  41. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE In the case

    of featured snippets, it’s about optimizing 
 existing content organization and structure to make it easy to highlight
  42. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Wondering if it’s

    worthy? Assess the traffic impact of improving your ranked pages CTR with a Forecast ADVANCED WEB RANKING
  43. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE SEOTESTING.COM Develop a

    test with a few pages to check results 
 impact before executing in all pages
  44. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Poor SERPs CTR

    Non-Relevant / Unattractive Title Tags and Meta Descriptions to optimize Featured Snippet Add a Table of Content / Index to generate Featured Snippet Rich Results Include or fix structured data implementation to generate rich result Content generation in the relevant format Product/News/Videos/Image/etc. SERP features inclusion that you’re not leveraging but could Prioritize those that will improve your SERP visibility 
 for high impact queries with current content
  45. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE What about relevant

    popular terms with poor CTR that you want to target but you’re not ranking with the right page?
  46. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Differentiate and optimize

    the cannibalized pages content in case is relevant to keep them and target to different queries Create a new page with relevant content that address the query to be ranked Content cannibalization between many different relevant pages to fix Lack of content that should created for the specific search Consolidate the cannibalized pages if the meant to be targeted queries are the same with similar content, whether 301 redirecting or canonicalizing to the best performing one Validate if you should differentiate & optimize further, consolidate or create new content
  47. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE This assessment has

    been facilitated with search intent features of keyword tools, look at the blend SEMRUSH
  48. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Check at the

    top-ranked pages too to verify the mix of pages types ranking in the top positions & above you SEMRUSH
  49. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE ADVANCED WEB RANKING

    Use the cannibalization filter of your rank tracker to identify whenever ranking with more than one page
  50. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE keywordinsights.ai Check the

    ranked pages overlap between search results to verify their targeting using Keyword Insights
  51. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE You can now

    also leverage AI chatbots 
 that integrate with search results in real-time
  52. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE To assess the

    intent and get the top-ranked pages types for your relevant queries and compare vs yours
  53. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Validate if it’s

    possible to rank with the same page 
 for two similar queries
  54. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Eg. the page

    ranking for “best internet for digital nomads” despite not being targeted to this query!
  55. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE See which queries

    should be targeted with new more focused content that will allow you to give a better experience
  56. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE It’s about the

    search demand vs the viability to fulfill it with the relevant, differentiated supply
  57. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE For cannibalized SERPs,

    keep the page with better intent fit and performance, 301-redirecting the others to it
  58. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE RYTE AND SEOTESTING.COM

    Unsure about the impact? Do a URL Switch Test with SEOtesting to assess the consolidation of a group
  59. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE It’s not only

    about ranking in top positions but doing it so with the right page to fulfill search intent that will attract more clicks, rank and sell better
  60. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE #SEOLOWHANGINGFRUIT BY @ALEYDA

    FROM #ORAINTI AT #SEARCHLOVE Optimizing internal linking 
 of almost ranking pages
  61. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE For those popular

    queries you’re almost ranking well for which 
 you have better content than competitors, but less popularity Semrush, Surfer, Frase.ai
  62. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE GOOGLE SEARCH CONSOLE,

    SEMRUSH, SISTRIX, AHREFS Obtain the backlink data from the Search Console 
 and Third-Party Tools, like SEMRush, Ahrefs, Moz, etc.
  63. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Identifying pages with

    backlinks triggering errors or erroneously redirecting to fix
  64. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE GOOGLE SEARCH CONSOLE,

    RYTE & SITEBULB Get also internal linking data by using both 
 Google Search Console & your own site crawls
  65. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE =IFERROR(VLOOKUP(B2,internallinks!$A$2:$J$2830,2,false),"") Do the

    same with internal links data to integrate in the 
 same sheet that backlinks and rankings metrics
  66. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Identify the pages

    almost ranking in the best positions for popular queries, w/ poor internal links & backlinks
  67. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Start linking them

    from those pages with higher 
 link popularity that are topically relevant
  68. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Improve internal linking

    to these pages with a secondary navigation system from different areas too
  69. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE It’s about linking

    yourself to your key, almost ranking pages internally, rather than just waiting for others to do so externally
  70. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Like this you’ll

    be able to rank faster for more competitive queries even with fewer backlinks
  71. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE #SEOLOWHANGINGFRUIT BY @ALEYDA

    FROM #ORAINTI AT #SEARCHLOVE Identifying search shifts and content decay to update & rank better
  72. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE GOOGLE TRENDS AND

    GLIMPSE If we’ve learned something in latest years, is that search preferences and trends can change really fast
  73. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Google has become

    more sophisticated to identify intent, shifting pages results types SISTRIX
  74. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE ADVANCED WEB RANKING

    As well as search features over time, especially during search updates, which ultimately will impact CTR
  75. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Which can end

    up generating important drops 
 for popular queries we’re used to profit from
  76. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE Update existing content

    to keep its relevance towards changing topics or intents Create new content to answer more effectively to new search queries and reach more users It’s about monitoring for opportunities to update, expand 
 or create content to keep & improve rankings/visibility share GOOGLE TRENDS AND GLIMPSE Change of search behavior, results, intent or trend
  77. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE To update or

    expand the content that is underperforming without having to wait for too long to catch it, as in this case
  78. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE RYTE You can

    identify anomalies in Search Console performance metrics using tools like Ryte, with email alerts
  79. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE SEOTESTING.COM You can

    also use SEOtesting content decay report showing pages decreasing in clicks & affected queries
  80. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE GA4 CUSTOM INSIGHT

    ALERTS Set GA4 Custom Insight alerts to be notified 
 when organic search traffic trends drop
  81. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE ADVANCED WEB RANKING

    As well as rankings drops for targeted tracked 
 queries with rank tracking tools like AWR
  82. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE RYTE AND SEOTESTING.COM

    Check for dropped or lost keywords from 
 Google Search Console data via Ryte or SEOtesting
  83. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE GOOGLE TRENDS AND

    GLIMPSE Detect and be alerted of changes in search behavior for relevant topics with Google Trends & Glimpse
  84. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE RYTE AND SEOTESTING.COM

    Do recurrent checks to your own Search Console new queries too
  85. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE You will have

    an ongoing source of insights on what to refresh, improve or expand to improve CTR & rankings
  86. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE It’s about identifying

    “low hanging fruit” opportunities 
 to leverage for faster results, with the lowest efforts Improving the CTR 
 of Top-ranked pages Optimizing internal linking 
 of almost ranking pages Identifying search shifts and content decay to update & rank better More traffic for 
 already ranked pages More Popularity 
 for Key Pages Refreshed Targeting 
 to Regain Traffic
  87. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE In parallel to

    your initial SEO analysis, 
 to accelerate the process & gain further support Rankings, Keyword & Competition Research Content Audit T echnical Audit Link Popularity Audit SEO Strategy & Prioritized SEO Roadmap Initial SEO Analysis for an SEO Process Parallel Low Hanging Fruit Assessment Low Hanging Fruit SEO Opportunities Assessment SEO Roadmap Implementation Low Hanging Fruit SEO Recommendations Low Hanging Fruit SEO Implementation Week 1 Week 2 Week 3 Week 4 Week 5 SEO Process Goals
  88. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE The results make

    it worth it Mitigate client or decision maker impatience towards results Show value of SEO implementation faster to gain further support Minimize concerns of complex implementations starting with easiest actions Establish a good coordination base for more complex implementation later on
  89. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEARCHLOVE I’m Aleyda Solis

    * SEO Consultant & Founder at Orainti * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Crawling Mondays Video & Podcast Series Host * #SEOFOMO & #MarketingFOMO Newsletters Author * Maker LearningSEO.io * European Search Personality of the Year in 2018 * remoters.net Co-Founder Thanks! Questions?