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Targeting Ads at Wantedly

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Targeting Ads at Wantedly

社内Demo Dayでサイト内広告の設計について発表した際の資料
Avatar for Naoyoshi Aikawa

Naoyoshi Aikawa

May 26, 2014
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Transcript

  1. αΠτ಺޿ࠂઃܭͷ͓࿩! 2014/5/23 ૬઒௚ࢹ

  2. 1. ؆୯ʹ 2. खܰʹ 3. ૉૣ͘

  3. 1. ؆୯ʹ ΦʔΫγϣϯͰͳ͘ ɹ΋ͷΛങ͏Α͏ʹ ࢦ஋Λར༻͠ͳ͍

  4. 2. खܰʹ ͍ͭͰ΋ɺԿͰ΋ɺมߋՄೳ ༧ଌɿ࠷ۙͷ΋ͷΛΑΓॏࢹ͢Δ͜ͱͰมԽʹରԠ ۩ମతʹ͸ɺ่֩յͱಉ͡࢓૊ΈΛ࢖༻

  5. 3. ૉૣ͘ શϢʔβʔͷPV༧ଌΛ 0.3ඵͰܭࢉ ! ϞσϧΛ޿ࠂ͋ͨΓ 1೔1ݸ͔͠૿΍͞ͳ͍ ݩʑ 8ඵ͙Β͍ ෛ࠴Λ࢒ͣ͞ʹ

    ӡӦ͠ଓ͚ΒΕΔ