Resistance to change: strategies for presenting usability findings (UXCB13 Redux)

A loose collection of my thoughts on presenting usability findings.

Transcript

1. strategies for presenting usability findings RESISTANCE TO CHANGE @bensauer UXCamp Redux Brighton 1/2014
2. Ever presented results from testing and nothing changed?
3. THE STRAIGHT SHOOTER
4. BRITISH COMMUNICATION What we say That is a very brave proposal What others understand He thinks I have courage What we mean You are insane
5. David Hume: the is–ought problem
6. “I decree that people should be able to use heaven’s new checkout system just fine!”
7. “Apple has a culture of respectful challenge” TYLER MINCEY, IPHONE PROJECT MANAGER
8. FRAMING
9. So what now?
10. HUMOUR
12. INCENTIVES & MOMENTUM
13. COGNITIVE DISSONANCE
14. EXAMPLES
15. TRIANGULATION
16. 