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Resistance to change: strategies for presenting...

Avatar for bensauer bensauer
January 15, 2014
Design
1.2k
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Resistance to change: strategies for presenting usability findings (UXCB13 Redux)

A loose collection of my thoughts on presenting usability findings.

Avatar for bensauer

bensauer

January 15, 2014

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Transcript

  1. strategies for presenting usability findings RESISTANCE TO CHANGE @bensauer UXCamp

    Redux Brighton 1/2014

  2. Ever presented results from testing and nothing changed?

  3. THE STRAIGHT SHOOTER

  4. BRITISH COMMUNICATION What we say That is a very brave

    proposal What others understand He thinks I have courage What we mean You are insane

  5. David Hume: the is–ought problem

  6. “I decree that people should be able to use heaven’s

    new checkout system just fine!”

  7. “Apple has a culture of respectful challenge” TYLER MINCEY, IPHONE

    PROJECT MANAGER

  8. FRAMING

  9. So what now?

  10. HUMOUR

  11. None

  12. INCENTIVES & MOMENTUM

  13. COGNITIVE DISSONANCE

  14. EXAMPLES

  15. TRIANGULATION