Introducing MaaS x Card

Transcript

1. EXPERIENCE CARD
   HELLO
   MaaS
   MaaS
   MaaS x Card
   Create by TAKASHI SAKAMOTO
   

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2. .BB4ʢϚʔεʣͱ͸ʮ.PCJMJUZBTB4FSWJDFʯͷུͰʮαʔϏεͱͯ͠ͷҠಈʯΛҙຯ͠·͢ɻ
   MaaS
   MaaS x Card
   01 / 25
   MaaS
   

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3. INTRO
   ͸͡Ί·ͯ͠ HOW DO YOU CREATE A GREAT CUSTOMER EXPERIENCE?
   MaaS
   MaaS x Card
   02 / 25
   ͋ͳͨ͸ɺͲͷΑ͏ʹ͢͹Β͍͠ମݧΛ࡞Γग़͢͜ͱ͕Ͱ͖·͔͢ʁ

   

   ͦΕ͸ɺ͋ͳͨࣗ਎͕ܦݧ͖ͯͨ͜͠ͱΛղ͖΄͙͢ͱ͜Ζ͔Βੜ·Ε·͢ɻ

   

   ͜ͷΧʔυ͸ɺ͋ΔਓͷΞΫςΟϏςΟΛՄࢹԽͨ͠΋ͷͰ͢ɻ

   ͋ͳͨ͸ɺͦΕΛ͋ͳͨࣗ਎͕ܦݧ͔ͨ͠ͷΑ͏ʹɺ၆ᛌͯ͠ݟΔ͜ͱ͕Ͱ͖·͢ɻͲͷΑ͏ͳਓ͕ɺԿ
   Ͱࠔ͍ͬͯΔͷ͔ɺԿΛͯ͋͛͠Ε͹͍͍ͷ͔ɻ

   

   ͜ͷΧʔυΛ࢖͏͜ͱͰɺͦΕΛಋ͖ग़͢ख͕͔ΓΛݟ͚ͭΔ͜ͱ͕Ͱ͖·͢ɻ

   

   ͋͞ɺҰॹʹ͸͡Ί·͠ΐ͏ɻ
   

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4. ABOUT
   ʰ.BB4Y$BSEʱͱ͸ɺҠಈମݧΛ
   ՄࢹԽͨ͠΋ͷͰ͢ɻ
   MAAS X CARD?
   MaaS
   MaaS x Card
   03 / 25
   01 / 25
   ͜ͷΧʔυ͸ਓʑͷʪҠಈମݧΛՄࢹԽͨ͠΋ͷʫͰ͢ɻ
   ීஈͷੜ׆Ͱར༻͢Δػձͷଟ͍ެڞަ௨ػؔΛϕʔεʹɺछྨͷަ௨ΧʔυΛ༻ҙ͍ͯ͠·͢ɻछྨ
   ͷަ௨Χʔυͱ͸ɺࣗಈंɾλΫγʔɾόεɾిंɾࣗసंͰ͢ɻ·ͨɺਓʑͷମݧΛߟ͑Δ͏͑Ͱ͔ܽ
   ͤͳ͍ϖϧιφΧʔυʢཱྀߦऀɾࣾձਓɾֶੜɾओ්ɾߴྸऀʣ΋༻ҙ͍ͯ͠·͢ɻ
   ަ௨ΧʔυͱϖϧιφΧʔυΛ૊Έ߹ΘͤΔ͜ͱͰɺҠಈʹ͚ΔαʔϏεʢΞΠσΞʣΛੜΈग़͢͜ͱ͕
   Ͱ͖·͢ɻ
   ϊϯσβΠφʔͰ΋͙͢ʹΞΠσΞΛͭ͘Δ͜ͱͰ͖Δʰ.BB4Y$BSEʱΛͥͻ͓ࢼ͍ͩ͘͠͞ɻ
   

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5. INDEX
   ໨࣍ CARD KIT
   CARD
   7 CATEGORY
   PROCESS
   HOW IT WORKS
   INFO
   01.
   02.
   03.
   04.
   05.
   06.
   MaaS
   MaaS x Card
   04 / 25
   

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6. CARD KIT
   Χʔυέʔε
   ΧʔυέʔεʹɺΧʔυͱઆ໌ॻ͕
   ೖ͍ͬͯ·͢ɻ
   આ໌ॻ
   MaaS
   MaaS x Card
   Χʔυʢຕʣ
   05 / 25
   

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7. CARD
   Χʔυ͸ɺද໘ʹҠಈମݧͷΠϥε
   τ͕ඳ͔Ε͓ͯΓɺཪ໘ʹ͸ԿΛࣔ
   ͔͢ʮ8)"5ʯͱํ๏ʮ)08ʯ͕ॻ
   ͔Ε͍ͯ·͢ɻ
   ද໘ ཪ໘
   MaaS
   MaaS x Card
   06 / 25
   

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8. 7 CATEGORY
   MaaS x Card
   Χʔυ͸छྨ͋Γɺશ෦Ͱຕ͋
   Γ·͢ɻ
   ڞ௨ ϖϧιφ
   ं λΫγʔ όε ిं ࣗసं
   MaaS
   w ڞ௨
   w ϖϧιφ
   w ࣗಈं
   w λΫγʔ
   w όε
   w ిं
   w όΠΫɾࣗసं
   07 / 25
   

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9. COMMON
   ڞ௨Χʔυ͸ͥΜͿͰຕɻͲͷަ௨
   ΧʔυͱͰ΋૊Έ߹Θͤͯ࢖͏͜ͱ
   ͕Ͱ͖·͢ɻ
   MaaS
   MaaS x Card
   w ΩοΧέ
   w ৐Γܧ͗
   w ໨త஍
   w ϞόΠϧ
   08 / 25
   

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10. PERSONA
    ϖϧιφΧʔυ͸ͥΜͿͰຕɻަ௨
    Χʔυͱ߹Θͤͯ࢖͍·͢ɻ
    MaaS
    MaaS x Card
    w ཱྀߦऀ
    w ࣾձਓ
    w ֶੜ
    w ओ්
    w ߴྸऀɾҠಈऑऀ
    09 / 25
    

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11. CAR
    MaaS
    MaaS x Card
    w ༧ఆΛܭը
    w ৐ंલʹҠಈ͢Δ
    w ৐ं͢Δ
    w Ҡಈ͢Δ
    w ଴ͪ߹Θͤ
    w ܾࡁΛ͢Δ
    w ߱ं͢Δ
    w ߱ं͠Ҡಈ͢Δ
    w றं৔ʢ৐߱৔ॴʣ
    ަ௨Χʔυʮࣗಈंʯ͸ͥΜͿͰ
    ຕɻ
    10 / 25
    

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12. TRAIN
    MaaS
    MaaS x Card
    w ༧ఆΛܭը
    w ৐ंલʹҠಈ͢Δ
    w ৐ं͢Δ
    w Ҡಈ͢Δ
    w ଴ͪ߹Θͤ
    w ܾࡁΛ͢Δ
    w ߱ं͢Δ
    w ߱ं͠Ҡಈ͢Δ
    w Ӻʢ৐߱৔ॴʣ
    ަ௨Χʔυʮిंʯ͸ͥΜͿͰຕɻ
    11 / 25
    

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13. TAXI
    MaaS
    MaaS x Card
    w ༧ఆΛܭը
    w ৐ंલʹҠಈ͢Δ
    w ৐ं͢Δ
    w Ҡಈ͢Δ
    w ଴ͪ߹Θͤ
    w ܾࡁΛ͢Δ
    w ߱ं͢Δ
    w ߱ं͠Ҡಈ͢Δ
    w λΫγʔ৐Γ৔ʢ৐߱৔ॴʣ
    ަ௨ΧʔυʮλΫγʔʯ͸ͥΜͿͰ
    ຕɻ
    12 / 25
    

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14. BUS
    MaaS
    MaaS x Card
    w ༧ఆΛܭը
    w ৐ंલʹҠಈ͢Δ
    w ৐ं͢Δ
    w Ҡಈ͢Δ
    w ଴ͪ߹Θͤ
    w ܾࡁΛ͢Δ
    w ߱ं͢Δ
    w ߱ं͠Ҡಈ͢Δ
    w όε৐Γ৔ʢ৐߱৔ॴʣ
    ަ௨Χʔυʮόεʯ͸ͥΜͿͰຕɻ
    13 / 25
    

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15. BIKE
    MaaS
    MaaS x Card
    w ༧ఆΛܭը
    w ৐ंલʹҠಈ͢Δ
    w ৐ं͢Δ
    w Ҡಈ͢Δ
    w ଴ͪ߹Θͤ
    w ܾࡁΛ͢Δ
    w ߱ं͢Δ
    w ߱ं͠Ҡಈ͢Δ
    w றྠ৔ʢ৐߱৔ॴʣ
    ަ௨ΧʔυʮόΠΫɾࣗసंʯ͸ͥΜ
    ͿͰຕɻ
    14 / 25
    

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16. MaaS
    MaaS x Card
    Ҡಈʹ͓͚ΔߦಈϞσϧΛ࣍ͷͭͷ
    ϓϩηε͔Βߏ੒͠·͢ɻ
    PROCESS
    w ༧ఆΛܭը
    w ৐ंલʹҠಈ͢Δ
    w ৐ं͢Δ
    w Ҡಈ͢Δ
    w ଴ͪ߹Θͤ
    w ܾࡁΛ͢Δ
    w ߱ं͢Δ
    w ߱ं͠Ҡಈ͢Δ
    w ৐߱৔ॴ
    BEFORE BOARDING DURING GET OFF AFTER
    PICK UP PAYMENT STATION
    PLAN
    MOBILITY EXPERIENCE PROCESS
    15 / 25
    

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17. MaaS x Card
    HOW IT WORKS
    ϫʔΫγʔτΛ࡞Δ͜ͱͰɺΦϦδφ
    ϧͷϫʔΫγϣϓΛ͢Δ͜ͱ͕Ͱ͖
    ·͢ɻ
    ެࣜ΢ΣϒαΠτͰެ։தͰ͢ɻࣗ༝
    ʹμ΢ϯϩʔυ͓ͯ͠࢖͍ͩ͘͞
    ͍ɻ
    w $3&"5&4503:
    w $3&"5&*%&"4
    ϓϩηεͷཧղͱετʔϦͷ࡞੒ʹ ϖϧιφͷ՝୊͔ΒαʔϏεΞΠσΞൃ૝ʹ
    16 / 25
    

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18. MaaS
    MaaS x Card
    WORKSHEET I
    “HOW TO CREATE STORY”
    Χʔυͷද໘Λ࢖ͬͯɺෳ਺ԣʹฒ
    ΂Δ͚ͩͰɺҠಈମݧʢϓϩηεʣ
    Λཧղ͢Δ͜ͱ͕Ͱ͖·͢ɻ
    w ަ௨Χʔυʢछྨ͔Βຕʣද໘
    17 / 25
    

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19. MaaS
    MaaS x Card
    WORKSHEET I
    “HOW TO CREATE STORY”
    Θͨ͠͸ຖேɺӺ·ͰंͰૹͬͯ΋Β͍ɺͦͷ͋ͱӺ·Ͱา͖ɺిंͰ௨ۈ͍ͯ͠·͢ɻ
    ՝୊͸ɺं͔Β߱Γ͔ͯΒӺ·Ͱ԰͕ࠜͳ͍͜ͱͰ͢ɻӍͷ೔ʹ͸ɺ͍ͭ΋খ૸ΓͰӺ·Ͱ޲͔͍ͬͯ·͢ɻ
    ձࣾ͸Ӻ͔Β௚௨Ͱߦ͚ΔͷͰೞΕ·ͤΜɻࡿΛ࣋ͭखؒΛߟ͑Δͱ͍ͭ΋૸ͬͯ͠·͍·͢ɻ
    ΞΠσΞ͸ɺࣗ෼ઐ༻ͷࡿஔ͖৔ʢϩοΧʔʣ͕ӺʹͳΔͱ͍͍ͱࢥ͍·͢ɻ
    αϯϓϧ
    Χʔυͷද໘Λ࢖ͬͯɺෳ਺ԣʹฒ
    ΂Δ͚ͩͰɺҠಈମݧʢϓϩηεʣ
    Λཧղ͢Δ͜ͱ͕Ͱ͖·͢ɻ
    w ަ௨Χʔυʢछྨ͔Βຕʣද໘
    18 / 25
    

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20. WORKSHEET II
    MaaS
    MaaS x Card
    “HOW TO CREATE IDEAS”
    Χʔυͷཪ໘Λ࢖͍ɺϖϧιφͱަ
    ௨Λ૊Έ߹ΘͤΔ͜ͱͰɺ՝୊ͱ՝୊
    ղܾͷΞΠσΞΛڧ੍తʹͭ͘Δ͜ͱ
    ͕Ͱ͖·͢ɻ
    w ϖϧιφΧʔυʢຕʣཪ໘
    w ަ௨Χʔυʢຕʣཪ໘
    19 / 25
    

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21. WORKSHEET II
    MaaS
    MaaS x Card
    “HOW TO CREATE IDEAS”
    Ϧϐʔτ
    ৔ॴͷڞ༗ʢ(14ʣ
    ओ්
    ੜ׆අ
    ຖ೔ͷ܁Γฦ͠͸ୀ۶ʢർ࿑ʣ
    ಉ͡৔ॴʹ͘Δ͜ͱͰɺ͓ಘ΋͘͠͸અ໿ʹͭͳ͕Δ
    ʮ͓ങ͍෺ϧʔτʯ΍ʮ͓ܴ͑ϧʔτʯΛઃఆ͠ɺͦͷ
    ϧʔτΛ௨Δ͜ͱͰϙΠϯτΛ֫ಘͰ͖ΔφϏΞϓϦɻ
    ·ͨɺͦͷϙΠϯτͰ͓ങ͍෺͕Ͱ͖Δɺ·ͨΘׂҾ
    ΫʔϙϯͳͲ͓ಘʹങ͑ΔͳͲɻ
    αϯϓϧ
    Χʔυͷཪ໘Λ࢖͍ɺϖϧιφͱަ
    ௨Λ૊Έ߹ΘͤΔ͜ͱͰɺ՝୊ͱ՝୊
    ղܾͷΞΠσΞΛڧ੍తʹͭ͘Δ͜ͱ
    ͕Ͱ͖·͢ɻ
    w ϖϧιφΧʔυʢຕʣཪ໘
    w ަ௨Χʔυʢຕʣཪ໘
    20 / 25
    

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22. WEBSITE
    MaaS
    MaaS x Card
    ެࣜ΢ΣϒαΠτΛ։ઃ͍ͯ͠·͢ɻ
    Χʔυͷ঺հ͔Β͓໰͍߹Θͤ·Ͱ
    ड͚෇͚·͢ɻ
    maas.cards
    21 / 25
    

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23. Facebook
    MaaS
    MaaS x Card
    ͲͳͨͰ΋ࢀՃͰ͖Δ'BDFCPPLά
    ϧʔϓʢঝೝ੍ʣΛ։ઃ͠·ͨ͠ɻ
    ΦϯϥΠϯͰͷϫʔΫγϣοϓʹ͍ͭ
    ͯ΍ɺ࢖͍ํͷΞΠσΞͳͲͳͲɺͥ
    ͻ৘ใަ׵͠·͠ΐ͏ɻ
    facebook.com/groups/maascard/
    22 / 25
    

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24. Miro
    MaaS
    MaaS x Card
    ΦϯϥΠϯίϥϘϨʔγϣϯπʔϧ
    ʰ.JSPʱͰ΋ςϯϓϨʔτΛެ։͠
    ͍ͯ·͢ɻ
    ΦϯϥΠϯϫʔΫγϣοϓͷํ๏ͳ
    Ͳ΋߹Θͤͯݕ౼͍͖ͯ͠·͢ɻͪ͜
    Β΋ͥͻ͝ཡ͍ͩ͘͞ɻ
    miro.com
    23 / 25
    

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25. 3D PRINT
    MaaS
    MaaS x Card
    Ոఉ༻%ϓϦϯλͰੜ੒Ͱ͖ΔϞσ
    ϦϯάσʔλʢTUMϑΝΠϧʣΛ࡞
    ੒ɻ
    ΫϥϑΝϯࢧԉऀʹݶఆެ։தͰ͢ɻ
    w ࣗಈं
    w λΫγʔ
    w όε
    24 / 25
    

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26. ONLINE STORE
    MaaS
    MaaS x Card
    Χʔυ͸ΦϯϥΠϯൢചதͰ͢ɻ
    ެࣜ΢ΣϒαΠτͷʮ(FUUIF
    $BSETʯϘλϯ͔Β4503&4+1ʹϦ
    ϯΫ͠·͢ɻ
    ΞΧ΢ϯτొ࿥ͷ͏͑ɺ͝ߪೖͩ͘
    ͍͞ɻ
    maascard.stores.jp/
    25 / 25
    

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27. YOUR ATTENTION
    THX FOR
    MaaS
    MaaS x Card
    Create by TAKASHI SAKAMOTO
    

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