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Introducing MaaS x Card
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bookslope
April 13, 2020
Design
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Introducing MaaS x Card
『MaaS x Card』の紹介用プレゼンスライドです。
公式ウェブサイト
https://maas.cards/
bookslope
April 13, 2020
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Transcript
EXPERIENCE CARD HELLO MaaS MaaS MaaS x Card Create by
TAKASHI SAKAMOTO
.BB4ʢϚʔεʣͱʮ.PCJMJUZBTB4FSWJDFʯͷུͰʮαʔϏεͱͯ͠ͷҠಈʯΛҙຯ͠·͢ɻ MaaS MaaS x Card 01 / 25 MaaS
INTRO ͡Ί·ͯ͠ HOW DO YOU CREATE A GREAT CUSTOMER EXPERIENCE?
MaaS MaaS x Card 02 / 25 ͋ͳͨɺͲͷΑ͏ʹ͢Β͍͠ମݧΛ࡞Γग़͢͜ͱ͕Ͱ͖·͔͢ʁ ͦΕɺ͋ͳ͕ͨࣗܦݧ͖ͯͨ͜͠ͱΛղ͖΄͙͢ͱ͜Ζ͔Βੜ·Ε·͢ɻ ͜ͷΧʔυɺ͋ΔਓͷΞΫςΟϏςΟΛՄࢹԽͨ͠ͷͰ͢ɻ ͋ͳͨɺͦΕΛ͋ͳ͕ͨࣗܦݧ͔ͨ͠ͷΑ͏ʹɺ၆ᛌͯ͠ݟΔ͜ͱ͕Ͱ͖·͢ɻͲͷΑ͏ͳਓ͕ɺԿ Ͱࠔ͍ͬͯΔͷ͔ɺԿΛͯ͋͛͠Ε͍͍ͷ͔ɻ ͜ͷΧʔυΛ͏͜ͱͰɺͦΕΛಋ͖ग़͢ख͕͔ΓΛݟ͚ͭΔ͜ͱ͕Ͱ͖·͢ɻ ͋͞ɺҰॹʹ͡Ί·͠ΐ͏ɻ
ABOUT ʰ.BB4Y$BSEʱͱɺҠಈମݧΛ ՄࢹԽͨ͠ͷͰ͢ɻ MAAS X CARD? MaaS MaaS x Card
03 / 25 01 / 25 ͜ͷΧʔυਓʑͷʪҠಈମݧΛՄࢹԽͨ͠ͷʫͰ͢ɻ ීஈͷੜ׆Ͱར༻͢Δػձͷଟ͍ެڞަ௨ػؔΛϕʔεʹɺछྨͷަ௨ΧʔυΛ༻ҙ͍ͯ͠·͢ɻछྨ ͷަ௨ΧʔυͱɺࣗಈंɾλΫγʔɾόεɾిंɾࣗసंͰ͢ɻ·ͨɺਓʑͷମݧΛߟ͑Δ͏͑Ͱ͔ܽ ͤͳ͍ϖϧιφΧʔυʢཱྀߦऀɾࣾձਓɾֶੜɾओ්ɾߴྸऀʣ༻ҙ͍ͯ͠·͢ɻ ަ௨ΧʔυͱϖϧιφΧʔυΛΈ߹ΘͤΔ͜ͱͰɺҠಈʹ͚ΔαʔϏεʢΞΠσΞʣΛੜΈग़͢͜ͱ͕ Ͱ͖·͢ɻ ϊϯσβΠφʔͰ͙͢ʹΞΠσΞΛͭ͘Δ͜ͱͰ͖Δʰ.BB4Y$BSEʱΛͥͻ͓ࢼ͍ͩ͘͠͞ɻ
INDEX ࣍ CARD KIT CARD 7 CATEGORY PROCESS HOW IT
WORKS INFO 01. 02. 03. 04. 05. 06. MaaS MaaS x Card 04 / 25
CARD KIT Χʔυέʔε ΧʔυέʔεʹɺΧʔυͱઆ໌ॻ͕ ೖ͍ͬͯ·͢ɻ આ໌ॻ MaaS MaaS x Card
Χʔυʢຕʣ 05 / 25
CARD Χʔυɺද໘ʹҠಈମݧͷΠϥε τ͕ඳ͔Ε͓ͯΓɺཪ໘ʹԿΛࣔ ͔͢ʮ8)"5ʯͱํ๏ʮ)08ʯ͕ॻ ͔Ε͍ͯ·͢ɻ ද໘ ཪ໘ MaaS MaaS x
Card 06 / 25
7 CATEGORY MaaS x Card Χʔυछྨ͋Γɺશ෦Ͱຕ͋ Γ·͢ɻ ڞ௨ ϖϧιφ ं
λΫγʔ όε ిं ࣗసं MaaS w ڞ௨ w ϖϧιφ w ࣗಈं w λΫγʔ w όε w ిं w όΠΫɾࣗసं 07 / 25
COMMON ڞ௨ΧʔυͥΜͿͰຕɻͲͷަ௨ ΧʔυͱͰΈ߹Θͤͯ͏͜ͱ ͕Ͱ͖·͢ɻ MaaS MaaS x Card w ΩοΧέ
w Γܧ͗ w త w ϞόΠϧ 08 / 25
PERSONA ϖϧιφΧʔυͥΜͿͰຕɻަ௨ Χʔυͱ߹Θ͍ͤͯ·͢ɻ MaaS MaaS x Card w ཱྀߦऀ w
ࣾձਓ w ֶੜ w ओ් w ߴྸऀɾҠಈऑऀ 09 / 25
CAR MaaS MaaS x Card w ༧ఆΛܭը w ंલʹҠಈ͢Δ w
ं͢Δ w Ҡಈ͢Δ w ͪ߹Θͤ w ܾࡁΛ͢Δ w ߱ं͢Δ w ߱ं͠Ҡಈ͢Δ w றंʢ߱ॴʣ ަ௨ΧʔυʮࣗಈंʯͥΜͿͰ ຕɻ 10 / 25
TRAIN MaaS MaaS x Card w ༧ఆΛܭը w ंલʹҠಈ͢Δ w
ं͢Δ w Ҡಈ͢Δ w ͪ߹Θͤ w ܾࡁΛ͢Δ w ߱ं͢Δ w ߱ं͠Ҡಈ͢Δ w Ӻʢ߱ॴʣ ަ௨ΧʔυʮిंʯͥΜͿͰຕɻ 11 / 25
TAXI MaaS MaaS x Card w ༧ఆΛܭը w ंલʹҠಈ͢Δ w
ं͢Δ w Ҡಈ͢Δ w ͪ߹Θͤ w ܾࡁΛ͢Δ w ߱ं͢Δ w ߱ं͠Ҡಈ͢Δ w λΫγʔΓʢ߱ॴʣ ަ௨ΧʔυʮλΫγʔʯͥΜͿͰ ຕɻ 12 / 25
BUS MaaS MaaS x Card w ༧ఆΛܭը w ंલʹҠಈ͢Δ w
ं͢Δ w Ҡಈ͢Δ w ͪ߹Θͤ w ܾࡁΛ͢Δ w ߱ं͢Δ w ߱ं͠Ҡಈ͢Δ w όεΓʢ߱ॴʣ ަ௨ΧʔυʮόεʯͥΜͿͰຕɻ 13 / 25
BIKE MaaS MaaS x Card w ༧ఆΛܭը w ंલʹҠಈ͢Δ w
ं͢Δ w Ҡಈ͢Δ w ͪ߹Θͤ w ܾࡁΛ͢Δ w ߱ं͢Δ w ߱ं͠Ҡಈ͢Δ w றྠʢ߱ॴʣ ަ௨ΧʔυʮόΠΫɾࣗసंʯͥΜ ͿͰຕɻ 14 / 25
MaaS MaaS x Card Ҡಈʹ͓͚ΔߦಈϞσϧΛ࣍ͷͭͷ ϓϩηε͔Βߏ͠·͢ɻ PROCESS w ༧ఆΛܭը w
ंલʹҠಈ͢Δ w ं͢Δ w Ҡಈ͢Δ w ͪ߹Θͤ w ܾࡁΛ͢Δ w ߱ं͢Δ w ߱ं͠Ҡಈ͢Δ w ߱ॴ BEFORE BOARDING DURING GET OFF AFTER PICK UP PAYMENT STATION PLAN MOBILITY EXPERIENCE PROCESS 15 / 25
MaaS x Card HOW IT WORKS ϫʔΫγʔτΛ࡞Δ͜ͱͰɺΦϦδφ ϧͷϫʔΫγϣϓΛ͢Δ͜ͱ͕Ͱ͖ ·͢ɻ ެࣜΣϒαΠτͰެ։தͰ͢ɻࣗ༝
ʹμϯϩʔυ͓͍ͯͩ͘͠͞ ͍ɻ w $3&"5&4503: w $3&"5&*%&"4 ϓϩηεͷཧղͱετʔϦͷ࡞ʹ ϖϧιφͷ՝͔ΒαʔϏεΞΠσΞൃʹ 16 / 25
MaaS MaaS x Card WORKSHEET I “HOW TO CREATE STORY”
Χʔυͷද໘Λͬͯɺෳԣʹฒ Δ͚ͩͰɺҠಈମݧʢϓϩηεʣ Λཧղ͢Δ͜ͱ͕Ͱ͖·͢ɻ w ަ௨Χʔυʢछྨ͔Βຕʣද໘ 17 / 25
MaaS MaaS x Card WORKSHEET I “HOW TO CREATE STORY”
Θͨ͠ຖேɺӺ·ͰंͰૹͬͯΒ͍ɺͦͷ͋ͱӺ·Ͱา͖ɺిंͰ௨ۈ͍ͯ͠·͢ɻ ՝ɺं͔Β߱Γ͔ͯΒӺ·Ͱ͕ࠜͳ͍͜ͱͰ͢ɻӍͷʹɺ͍ͭখΓͰӺ·Ͱ͔͍ͬͯ·͢ɻ ձࣾӺ͔Β௨Ͱߦ͚ΔͷͰೞΕ·ͤΜɻࡿΛ࣋ͭखؒΛߟ͑Δͱ͍ͭͬͯ͠·͍·͢ɻ ΞΠσΞɺࣗઐ༻ͷࡿஔ͖ʢϩοΧʔʣ͕ӺʹͳΔͱ͍͍ͱࢥ͍·͢ɻ αϯϓϧ Χʔυͷද໘Λͬͯɺෳԣʹฒ Δ͚ͩͰɺҠಈମݧʢϓϩηεʣ Λཧղ͢Δ͜ͱ͕Ͱ͖·͢ɻ w ަ௨Χʔυʢछྨ͔Βຕʣද໘ 18 / 25
WORKSHEET II MaaS MaaS x Card “HOW TO CREATE IDEAS”
Χʔυͷཪ໘Λ͍ɺϖϧιφͱަ ௨ΛΈ߹ΘͤΔ͜ͱͰɺ՝ͱ՝ ղܾͷΞΠσΞΛڧ੍తʹͭ͘Δ͜ͱ ͕Ͱ͖·͢ɻ w ϖϧιφΧʔυʢຕʣཪ໘ w ަ௨Χʔυʢຕʣཪ໘ 19 / 25
WORKSHEET II MaaS MaaS x Card “HOW TO CREATE IDEAS”
Ϧϐʔτ ॴͷڞ༗ʢ(14ʣ ओ් ੜ׆අ ຖͷ܁Γฦ͠ୀ۶ʢർ࿑ʣ ಉ͡ॴʹ͘Δ͜ͱͰɺ͓ಘ͘͠અʹͭͳ͕Δ ʮ͓ങ͍ϧʔτʯʮ͓ܴ͑ϧʔτʯΛઃఆ͠ɺͦͷ ϧʔτΛ௨Δ͜ͱͰϙΠϯτΛ֫ಘͰ͖ΔφϏΞϓϦɻ ·ͨɺͦͷϙΠϯτͰ͓ങ͍͕Ͱ͖Δɺ·ͨΘׂҾ ΫʔϙϯͳͲ͓ಘʹങ͑ΔͳͲɻ αϯϓϧ Χʔυͷཪ໘Λ͍ɺϖϧιφͱަ ௨ΛΈ߹ΘͤΔ͜ͱͰɺ՝ͱ՝ ղܾͷΞΠσΞΛڧ੍తʹͭ͘Δ͜ͱ ͕Ͱ͖·͢ɻ w ϖϧιφΧʔυʢຕʣཪ໘ w ަ௨Χʔυʢຕʣཪ໘ 20 / 25
WEBSITE MaaS MaaS x Card ެࣜΣϒαΠτΛ։ઃ͍ͯ͠·͢ɻ Χʔυͷհ͔Β͓͍߹Θͤ·Ͱ ड͚͚·͢ɻ maas.cards 21
/ 25
Facebook MaaS MaaS x Card ͲͳͨͰࢀՃͰ͖Δ'BDFCPPLά ϧʔϓʢঝೝ੍ʣΛ։ઃ͠·ͨ͠ɻ ΦϯϥΠϯͰͷϫʔΫγϣοϓʹ͍ͭ ͯɺ͍ํͷΞΠσΞͳͲͳͲɺͥ ͻใަ͠·͠ΐ͏ɻ
facebook.com/groups/maascard/ 22 / 25
Miro MaaS MaaS x Card ΦϯϥΠϯίϥϘϨʔγϣϯπʔϧ ʰ.JSPʱͰςϯϓϨʔτΛެ։͠ ͍ͯ·͢ɻ ΦϯϥΠϯϫʔΫγϣοϓͷํ๏ͳ Ͳ߹Θͤͯݕ౼͍͖ͯ͠·͢ɻͪ͜
Βͥͻ͝ཡ͍ͩ͘͞ɻ miro.com 23 / 25
3D PRINT MaaS MaaS x Card Ոఉ༻%ϓϦϯλͰੜͰ͖ΔϞσ ϦϯάσʔλʢTUMϑΝΠϧʣΛ࡞ ɻ ΫϥϑΝϯࢧԉऀʹݶఆެ։தͰ͢ɻ
w ࣗಈं w λΫγʔ w όε 24 / 25
ONLINE STORE MaaS MaaS x Card ΧʔυΦϯϥΠϯൢചதͰ͢ɻ ެࣜΣϒαΠτͷʮ(FUUIF $BSETʯϘλϯ͔Β4503&4+1ʹϦ ϯΫ͠·͢ɻ
ΞΧϯτొͷ͏͑ɺ͝ߪೖͩ͘ ͍͞ɻ maascard.stores.jp/ 25 / 25
YOUR ATTENTION THX FOR MaaS MaaS x Card Create by
TAKASHI SAKAMOTO