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UX Cafe

James Box
October 16, 2013

UX Cafe

Something about stewarding product innovation in large organisations.

James Box

October 16, 2013
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  1. “What if the firm was driven, not by the goal

    of short-term profitability, but by the goal of continuous innovation in service of finding new ways of delighting customers? The new bo!om line of this kind of organization becomes whether the customer is delighted. Conventional financial measures such as maximizing shareholder value are subordinated to the new bo!om line. Profit is a result, not a goal. Clayton Christensen
  2. “If we want to know what a business is, we

    have to start with its purpose… There is only one valid definition of business purpose: to create a customer. The customer is a foundation of a business and keeps it in existence. The customer alone gives employment. Because it is the purpose to create a customer, any business enterprise has two – and only two – basic functions: marketing and innovation. Peter Drucker
  3. PROS CONS ✓ Very well funded ✗ Waterfall ✓ Huge

    audience ✗ Large ✓ ‘Innovative’ ✗ Silos
  4. The value of this product should be understood from first

    glance, even if that understanding grows in breadth and diversity in the future. The proposition must be shelf–demonstrable “
  5. STORY #130 As an INVESTED USER I want to SHARE

    MY SCRAPBOOK WITH MY FRIENDS So that THEY CAN SEE MY FAVOURITE WEBSITES Estimate: 5
  6. STORY #130 As an INVESTED USER I want to SHARE

    MY SCRAPBOOK WITH MY FRIENDS So that THEY CAN SEE MY FAVOURITE WEBSITES Estimate: 5 Goal: 2: EXPRESS MY IDENTITY
  7. STORY #130 As an INVESTED USER I want to SHARE

    MY SCRAPBOOK WITH MY FRIENDS So that THEY CAN SEE MY FAVOURITE WEBSITES Estimate: 5 Goal: 2: EXPRESS MY IDENTITY Kano: PERFORMANCE
  8. GOAL 1 GOAL 2 GOAL 3 GOAL 4 GOAL 5

    DELIGHTER PERFORMANCE BASIC
  9. “Design has too o"en been deployed at the low value

    end of the product spectrum, pu!ing the lipstick on the pig. In doing this, design has failed to make the case for its core value, which is addressing genuinely meaningful, genuinely kno!y problems by convincingly articulating and delivering alternative ways of being. Rethinking the pig altogether, rather than worrying about the shade of lipstick it’s wearing. Dan Hill