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Venture Design

James Box
November 01, 2021

Venture Design

James Box

November 01, 2021
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  1. 4

  2. 5 Founders Investors Leaders to turn concepts into companies. to

    realise the potential in their portfolio to bring innovation to their organisation We partner with…
  3. “Always design a thing by considering it in its next

    larger context - a chair in a room, a room in a house, a house in an environment, an environment in a city plan.” 6 Eliel Saarinen
  4. The only thing that matters… 7 …is product/market fit Marc

    Andreessen, The Only Thing That Matters, The PMarca Guide to Startups
  5. As an architect, you design for the present, with an

    awareness of the past, for a future which is essentially unknown.” 8 Norman Foster
  6. “Cognetics brings interface design out of the mystic realm of

    guruism, transforming it into an engineering discipline with a rigorous theoretical framework.” 15 Jeff Raskin
  7. Venture Design is a method that combines innovation & entrepreneurship

    to quickly identify and capture viable market opportunities. 19
  8. Venture Design is a method that combines innovation & entrepreneurship

    to quickly identify and capture viable market opportunities. 20
  9. 22 Generate promising business ideas 1 Exploit the strongest and

    ignore the rest 3 Systematically test these ideas for market viability 2
  10. 23 Generate promising business ideas Exploit the strongest and ignore

    the rest Systematically test these ideas for market viability 1 3 2 = 
 Design thinking = 
 Agile design = 
 Lean startup
  11. 26

  12. “Negative Capability…is when a man is capable of being in

    uncertainties, mysteries, doubts, without any irritable reaching after fact & reason” 27 John Keats
  13. “The scientific method is a pattern of problem- solving behaviour

    employed in finding out the nature of what exists, whereas the design method is a pattern of behaviour employed in inventing things of value which do not yet exist. Science is analytic, design is constructive.” 29 Sydney A. Gregory, The Design Method.
  14. 31

  15. 34 Generate promising business ideas Exploit the strongest and ignore

    the rest Systematically test these ideas for market viability 1 3 2 = 
 Lean startup
  16. 36

  17. 42 Because Insight We belive Innovation Will achieve Desired outcome

    Indicated by Measurement Turn your key beliefs into testable hypotheses
  18. 47 Generate promising business ideas Exploit the strongest and ignore

    the rest Systematically test these ideas for market viability 1 3 2 = 
 Agile design = 

  19. • Embrace adaptive design • Build-in quality through critical thinking

    and reflection • Prioritise tangible outputs & working ‘software’ • Collaborate with the customer
  20. 52 Generate promising business ideas Exploit the strongest and ignore

    the rest Systematically test these ideas for market viability 1 3 2 = 
 Design thinking = 
 Lean startup = 
 Agile design
  21. Venture Design is a learnable, repeatable, scalable method that combines

    innovation & entrepreneurship to quickly identify and capture viable market opportunities. 53