Infographics Made Easy

Transcript

1. MADE EASY
   Infographics
   Chris Lema
   

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2. The Power of
   STORY
   

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3. Since we were kids!
   We’ve been telling stories
   

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5. You’re Yoda
   In terms of the story…
   

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6. I said it first….she said it louder
   Nancy Duarte
   http://www.ted.com/talks/
   nancy_duarte_the_secret_structure_of_great_talks.html
   

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7. The Power of
   Infographics
   

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8. When you saw this…
   Remember the Matrix?
   

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9. saw her?
   How many of you
   

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10. AN INFOGRAPHIC
    IS A VISUAL
    DEPICTION OF
    DATA, DESIGNED
    TO TELL A STORY
    THAT IS MORE
    LIKELY TO BE READ
    & REMEMBERED
    My Definition
    

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11. Visuals are processed 60,000x
    faster than anything else in our
    brain.
    50% of our brain is “wired”
    for visuals.
    An infographic is 30x more likely
    to be read than a text-based article.
    By the Numbers
    60
    k
    50
    30
    

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12. How to Assemble
    A Visual Story
    

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13. What point are you trying to make?
    

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14. Find the research to back you up!
    

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15. Sketch out your concept!
    

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16. Where to find
    The Data
    

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17. DataMarket.com NumberOf.net
    Census.gov /publicdata/
    

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18. SOURCE
    Go to the
    

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19. An Example
    Making the
    Case for
    WordPress
    

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20. WORDPRESS
    Everybody is using
    

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21. COMPETITION
    It’s killing the
    

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22. PLUGINS
    There are lots of
    

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23. Already Made
    Thankfully, the case was
    http://yoast.com/wordpress-stats/
    

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24. You don’t need to be a designer
    Infographic
    Tools
    

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29. Now it’s time for a
    DEMO
    

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30. How to Find Me
    http://chrislema.com
    Twitter: @chrislema
    Facebook: /chrislema
    LinkedIn: /in/mrchrislema
    CHRIS LEMA
    

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