Coupons, Order Bumps & One-time Offers

I spoke at WordCamp Orange County (#wcoc) today, talking to store owners and builders about how to drive their revenue up with coupons, order bumps, and one-time offers.

Transcript

1. Coupons Order Bumps & One Time Offers CHRIS LEMA
2. Cart abandonment is a problem. Sometimes we’re the ones that create the problem.
3. VIEW PRODUCT ADD TO CART LEAVE WHY WOULD SOMEONE LEAVE? WHAT’S GOING ON?
6. VIEW PRODUCT ADD TO CART LEAVE PEOPLE LEAVE OUR STORES LOOKING FOR COUPON CODES.
8. IT’s not that coupons are bad. It’s how we implement THEM.
11. https://chrislema.com/wooURLcoupons
12. Even better than not showing the coupon code is auto-applying discounts.
21. https://chrislema.com/woodiscountrules
22. Using automated coupons effectively means you need to let people know about the offer in advance.
28. https://chrislema.com/useahoy COUPON: AHOYLEMA
29. VIEW PRODUCT ADD TO CART CHECKOUT WHAT IF YOU COULD MAKE EVERY CART MORE VALUABLE? ORDER BUMP AUTO COUPON
30. You experience order bumps in the grocery store all the time. At the checkout stand.
34. Keep your order bump to under 20% of the triggering product & you should be good.
35. VIEW PRODUCT ADD TO CART CHECKOUT THE PERFECT COMBO TO MAXIMIZE REVENUE ORDER BUMP ONE TIME OFFERS AUTO COUPON
36. UPSELLS WORK best when they Come after a Transaction.
39. https://chrislema.com/cartflows
40. Coupons Order bumps One-time offers Are tools to drive Revenue. Use them.
41. CHRIS LEMA LIQUID WEB @chrislema