If you're trying to break into the WordPress ecosystem, and have been told that the space is too congested, or that all the good ideas are taken, my presentation corrects and informs.
5 @CHRISLEMA People will tell you that it’s all about market research. TIME AWARENESS OF NEED Few people know they have a need. The need is obvious and multiple folks are working competitively.
17 @CHRISLEMA Beyond the product definition, you can make other changes. Change the customer segment. Change the offer and pricing. Change the distribution model. Change the architecture.
23 @CHRISLEMA Core needs- why you buy groceries. Improvements- why you pay for counseling. Pain reduction- why you pay the doctor. Risk reduction- why you buy car insurance. Goal acceleration- why you buy books. Long-term savings- why you join Costco. Larger payouts- why you invest in stocks. Entertainment- why you to go the movies. Experiences- why you go on vacation. Remember why people pay for stuff