How to Measure PR Success Without Focusing on JUST Volume Metrics

Presented at BrightonSEO, April 2024.

Transcript

1. Measure your PR success without focusing on just volume metrics Cheryl Crossley Head of Digital PR, idhl group Linkedin.com/in/cheryl-crossley-57037264 Speakerdeck.com/crossley
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15. This is important, as most new customers start here. Depending on the story and tactic, it is possible for PR activity to influence other sales funnel stages too such as ‘research’, ‘decision’ and even ‘action’. It should be noted however, that PR activity alone doesn’t typically lead to an immediate uplift in sales.
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