first. Be polished but not ornamental. PRODUCT EXPERIENCE PRINCIPLES Shopify Polaris https://polaris.shopify.com/patterns-and-guides/product-experience-principles
to bring a boldness to our brand, and is used in logical ways throughout product and marketing to guide the eye and highlight the important bits. We pepper warmer, secondary palette colors throughout to soften the experience and to impart confidence and optimism. ATLASSIAN DESIGN Atlassian HOW WHAT WHY
TO PROTECT THE TIME AND HEADSPACE OF EVERYONE WITHIN THE DESIGN ORGANIZATION, WHICH ALLOWS EVERYONE TO FOCUS ON THEIR RESPECTIVE CRAFT. Collin Whitehead | Dropbox ूதͤ͞ΔΑ͏ʹ͢Δ͜ͱ