Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
You're Gonna Love HTML Emails
Search
Dan Denney
April 29, 2016
Design
0
170
You're Gonna Love HTML Emails
Presentation for Squares Conf 2016, attempting to make people love this dark art.
Dan Denney
April 29, 2016
Tweet
Share
More Decks by Dan Denney
See All by Dan Denney
You're Gonna Love HTML Emails Converge
dandenney
0
170
The Organized Chaos of Email Creation
dandenney
3
1.1k
HTML Emails: Tables, Testing, and Tooling
dandenney
2
100
Creating HTML Emails Can Be Fun
dandenney
2
320
Creating HTML Emails Can Be Fun
dandenney
9
1.7k
Web Typography and the Case of the Voluptuous Curl
dandenney
3
420
responsive_grids.pdf
dandenney
4
460
Making Money With Web Design
dandenney
4
380
UI Design Decisions
dandenney
2
630
Other Decks in Design
See All in Design
UXとUIの違いを自分の言葉で表現する: UX DAYS TOKYO
mizunashi_mana
0
210
エンジニアでも捗る デザイナー的思考入門
tinykitten
PRO
1
1.1k
Cyber Heart Online Book
hjnasby
0
150
文字コントラストを改めて考える / Reevaluating Text Contrast
lycorptech_jp
PRO
0
360
新しいデザインの難しさ(公開版) / Difficulties in the New Design (public ver.)
usagimaru
1
760
今日から意識できるアクセシビリティ
fumiko
0
280
7 Core Values of Round-L
wired888
0
620
portfolio_YumiYasuda
yum0418
0
300
Design Studio Deck | インクルーシブデザインスタジオCULUUM
culumu
3
2.5k
【30人中30人が3ヶ月平均180万収入アップ】マズロー安達の弟子、成功事例集
maslow_akkun
0
180
札幌の雪を観光資源に変える:デザインプログラムSESSAの挑戦
ittyann
0
270
実践ゼロから作らないデザインシステム SaaS × デザインシステム × プロダクトデザイン / Efficient Design System for SaaS—no need to start from scratch.
kaminashi
2
1.8k
Featured
See All Featured
JavaScript: Past, Present, and Future - NDC Porto 2020
reverentgeek
50
5.5k
YesSQL, Process and Tooling at Scale
rocio
173
14k
The World Runs on Bad Software
bkeepers
PRO
70
11k
GraphQLとの向き合い方2022年版
quramy
49
14k
Practical Orchestrator
shlominoach
189
11k
Intergalactic Javascript Robots from Outer Space
tanoku
271
27k
Visualizing Your Data: Incorporating Mongo into Loggly Infrastructure
mongodb
47
9.6k
Writing Fast Ruby
sferik
628
62k
StorybookのUI Testing Handbookを読んだ
zakiyama
30
5.9k
Raft: Consensus for Rubyists
vanstee
140
7k
Exploring the Power of Turbo Streams & Action Cable | RailsConf2023
kevinliebholz
34
5.9k
The Art of Programming - Codeland 2020
erikaheidi
54
13k
Transcript
You’re Gonna Love HTML Emails Dan Denney, Squares Conf ‘16
that one dude from Code School
KOALAFI CATIONS 3 years, 3-5 promos monthly, ~40 recurring, ~7M
total http://static1.squarespace.com/static/5005afd7e4b0a6953320bf3f/t/528cfce6e4b0c1452601a558/1384971527352/4651364311_f505cc3cc3_o.jpg
THE GOOD THE BAD THE GREAT http://images.agoramedia.com/ugcphotoservice/100/2015/4/13/61491466/79790b56-81a7-46a2-be04-81e62a06f9c3.jpg
THE GOOD - Low-tech - Testable (The A/B kind) -
Tied to revenue - Personal
I AM NOT A MARKETER - Best ROI - Outperforms
social media - Compliments social media
PERSONAL
I’ve learned that people will forget what you said, people
will forget what you did, but people will never forget how you made them feel. “ ” - Maya Angelou http://www.mayaangelou.com/wp-content/uploads/2015/05/mayaremembered-slider.jpg
We Miss You Life can get busy, we understand. If
you're ready to continue learning, check out our new content, or even some courses you missed the first time around.
None
- Abraham Lincoln http://a1.files.biography.com/image/upload/c_fit,cs_srgb,dpr_1.0,h_1200,q_80,w_1200/MTIwNjA4NjMzODE4MjIwMDQ0.jpg Send emails that you want to
receive. “ ”
THE BAD - Low-tech - Minimal standards
Tables are a Lie! Well, kinda
(screen of email) collectUI.com
kyle loaney https://dribbble.com/KLoaney
None
None
None
None
Modern Workflow - Write for a preprocessor - Build -
Deploy
Email Workflow - Write for a preprocessor - Build -
Deploy
Email’s “Gotcha” 1. Preprocess 2. Build 3. Deploy 4. Client
Web 1. Preprocess 2. Build 3. Deploy 4. Preprocess 5. Client Email
Email Client Preprocessors - Sneaky disguised horse feathers - People
talking on their cellphone in the bathroom evil - Evil worse than a dragon - Not cute - Not funny - Not clever
Disclaimer I make bad decisions.
Webmail Decisions Do not support linked CSS. - CSS has
to be in a <style> tag in the doc
Gmail’s Decision Do not support CSS in a <style> tag.
- CSS has to be inline - No hover events - No media queries - And more! (of less)
(female dev) https://emailclientmarketshare.com 23000 .15 x 3450 90000 .15 x
$13,500 Our Gmail Persona
None
Obligatory MS Joke Microsoft
Outlook’s Decision Render HTML and CSS using Microsoft Word -
No box model - Support for word processor styles only
Tables aren’t a Lie! For reals this time
(female dev) https://emailclientmarketshare.com 23000 .07 x 1610 90000 .07 x
$6,300 Our Outlook Persona
None
BEATING THE BAD - Use tables for markup - Apply
basic layout CSS to <table> - Apply text/spacing styles to <td> - Apply critical CSS inline - Apply enhancement CSS to <style> - Use padding, not margin
THE GREAT - The Community - Shared Code - Tools
COMMUNITY
email-toolbox.com
litmus.com/community/snippets
litmus.com/community
THE GOOD - Low-tech - Testable (The A/B kind) -
Tied to revenue - Personal THE BAD - Low-tech - Minimal standards THE GREAT - The Community - Shared Code - Tools HTML Emails
https://litmus.com/builder/5e7f81f Webkit https://litmus.com/builder/1e31db9 Gmail https://litmus.com/builder/c969340 Outlook Examples There are still
bugs!
Questions? Now or later, with beer