Creating HTML Emails Can Be Fun

In this talk, I shared that it requires having a purpose of making things nice for the people on the other side of the screen to get past the (still) horrible code you have to write.

Transcript

1. creating html can be fun emails creating html can be fun emails creating html can be fun emails creating html can be fun emails creating html can be fun emails creating html can be fun emails
2. Once upon a time Once upon a time Once upon a time
3. In a land not too far away... In a land not too far away... In a land not too far away...
7. I like-a you do da email
9. The End of the awkward third-person fairy tale The End of the awkward third-person fairy tale The End of the awkward third-person fairy tale
11. emails sent from multiple sources changing service marketing needs editing access we might change again soon ! ! ! ! emails sent from multiple sources changing service marketing needs editing access we might change again soon ! ! ! ! emails sent from multiple sources changing service marketing needs editing access we might change again soon ! ! ! !
12. http://wikicedia.net/images/4/45/Cool-story-bro.jpg
13. Responsive? Responsive? Responsive? Responsive?
14. it for Go it for Go it for Go
15. 17 17 17
17. 17 + 17 + 4 38 17 + 17 + 4 38 17 + 17 + 4 38
18. autonomy mastery purpose autonomy mastery purpose autonomy mastery purpose
21. http://blog.mailchimp.com/mobile-email-research
22. 46% 46% 46%
23. Delight Delight Delight
24. https://litmus.com/blog/mobile-opens-hit-record-high-of-47
26. 80% 80% 80% http://www.bizreport.com/2013/03/bluehornet-302-unsubscribe-on-receipt-of-a-badly-formatted-m.html
27. $ $ $
30. Successes Successes Successes
33. feedback ftw feedback ftw feedback ftw
34. Getting Started Getting Started Getting Started
35. It’s not more difficult. It’s not more difficult. It’s not more difficult. too much too much too much
36. Create a system Create a system Create a system
38. Choose a great service Choose a great service Choose a great service
40. Build where comfortable. you are Build where comfortable. you are Build where comfortable. you are
42. Embrace the tech Embrace the tech Embrace the tech
43. Test in clients Test in clients Test in clients
44. Use a service when you can’t Use a service when you can’t Use a service when you can’t
45. https://litmus.com/blog/the-how-to-guide-to-responsive-email-design-infographic/full-view
46. Resources Resources Resources campaignmonitor.com/css zurb.com/playground/responsive-email-templates internations.github.io/antwort mailchimp.com litmus.com modernhtmlemail.com Code services book Code services book Code services book
47. @dandenney dan@dandenney.com github.com/dandenney/email-design @dandenney dan@dandenney.com kippt.com/dandenney/email-design @dandenney dan@dandenney.com
48. Thank you Thank you Thank you