為什麼要參加 AWS re:Invent & 4 場 7 小時主題演講，該從何聽起？

© 2022, Amazon Web Services, Inc. or its affiliates. All
rights reserved.

rights reserved. 為什麼要參加 AWS re:Invent， 4 場 7 ⼩時主題演講，該從何聽起？ Ernest Chiang Director, Product & Technology Integration, PAFERS AWS Community Hero

2022, Traveller of Decomposition and Integration, www.ernestchiang.com This work is
licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). 拆.解.整.合.的.旅.⼈ • ex-TSMC  Process Integration Engineer • PAFERS  Product & Technology Integration • AWS  Community Hero Ernest Chiang 3

licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Connecting Taiwan and Europe

rights reserved. Why re:Invent ? & How 2 re:Invent ? Ernest Chiang Director, Product & Technology Integration, PAFERS AWS Community Hero

rights reserved. • AWS re:Invent • What? • Why? • How? • Reference Agenda

rights reserved. What?

rights reserved. Numbers • USD 1,799 in-person ticket • 5 days • 50,000 attendees (in-person) • 300,000 attendees (remote) • 50+ content tracks • 2,000+ sessions • 4 keynotes (7-hour)

rights reserved. Campus at glance

rights reserved. Video #1

rights reserved. 2,000+ Sessions • Keynotes • Breakouts • Chalk Talks • Builders' Sessions • Workshops • Content Hubs

rights reserved. 2,000+ Sessions • Keynotes 👉 YouTube 👉 Remote • Breakouts 👉 YouTube 👉 Remote • Chalk Talks 👉 1-hr Touch service team/PM 👉 In-person only • Builders' Sessions 👉 <9 ppl, 1-hr Find a solution 👉 In-person only • Workshops 👉 2-hr Learn & Focus 👉 In-person only • Content Hubs 👉 Hermione (妙麗)

rights reserved. Expo • AWS Village • AWS Partner Network (APN) booth • All Builders Welcome Lounge • AWS Jam Lounge • AWS Startup Lofts • Community Developer Lounge • Lightning Theaters • AWS DeepRacer League arena • Worldwide Public Sector Pavilion • Impact Lounge by AWS Nonprofits • Builders’ Fair

rights reserved. Why?

rights reserved. Why Attending AWS re:Invent?

rights reserved. Why Attending AWS re:Invent? Why Attending? In-person Remote Network / Ecosystem ✅ Oppotunities ✅ Expand knowledge / Professional Growth ✅ ✅ New tools / products ✅ ✅ Find a solution ✅ ⚠ Reduce company time cost (in some way) ✅ ⚠ Learn beyond your field/interest ✅ ⚠ For people to meet you ✅ Present ideas and works ✅ Break out of your comfort zone ✅ New tips / tactics ✅ Focus ✅ Recharge / energy ✅ Have fun / relax ✅

rights reserved. Why Attending AWS re:Invent? Why Attending? In-person Remote People ✅ Focus ✅ Knowledge ✅ ✅

rights reserved. Case Study • Amazon ECS Cluster Capacity Provider • AWS re:Invent 2019 New Launch • Timeline • 2019-12-05: I attended CON312 chalk talk • 2020-01-03: Nick Coult (Principal PM) published Deep Dive on Amazon ECS Cluster Auto Scaling on AWS Container Blog. • Result • My team and I know whom to follow or to ask questions. 👉 Network • We cancelled one internal project that originally intents to do the "auto scaling" manually by our own scripts, by replacing with CP, which saved some sorts of man- hour. 👉 Reduce company time cost

rights reserved. Why watching AWS re:Invent Keynotes? • AWS Leadership • Preview the global trends • Timing • Keyword • Industry • Review product roadmap • Review technology roadmap

rights reserved. How?

rights reserved. 4 場 7 ⼩時主題演講，該從何聽起？ • 他們是誰？ • Peter DeSantis 👉 SVP, AWS Utility Computing • Adam Selipsky 👉 CEO, AWS • Swami Sivasubramanian 👉 VP, Data and Machine Learning, AWS • Werner Vogels 👉 Amazon.com VP and CTO 主題演講與他們的產地

Keynote www.ErnestChiang.com Monday Night Live Keynote with Peter DeSantis

Keynote www.ErnestChiang.com Adam Selipsky Keynote

Keynote www.ErnestChiang.com Swami Sivasubramanian Keynote

Keynote www.ErnestChiang.com Werner Vogels Keynote

rights reserved. 4 場 7 ⼩時主題演講，該從何聽起？ • 依照對象 • Monday Night Live Keynote with Peter DeSantis 👉 Infra, Protocol • Adam Selipsky Keynote 👉 Leadership • Swami Sivasubramanian Keynote 👉 Marketing, Data, Analytics • Werner Vogels Keynote 👉 Technology, Engineering 主題演講與他們的產地

rights reserved. 4 場 7 ⼩時主題演講，該從何聽起？ • 依照對象: Product 專科 • Adam Selipsky Keynote 👉 Product • Swami Sivasubramanian Keynote 👉 Sales Product • Werner Vogels Keynote 👉 Technical Product • Monday Night Live Keynote with Peter DeSantis 👉 Down-to-earth Product 主題演講與他們的產地

Keynote www.ErnestChiang.com Adam Selipsky Keynote

licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Adam Selipsky Keynote AWS re:Invent 2022 • 1⃣ Vast 廣闊 👉 Space 太空 👉 Data 資料 • 2⃣ Unfathomable 深不可測 👉 Deep Sea 深海 👉 Security 安全 • 3⃣ Extreme 極端 👉 Antarctica 南極 👉 Compute 運算 • 4⃣ Possibilities 各種可能性 👉 Imagination 想像 👉 Application 產業應⽤ 31

licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Adam Selipsky Keynote AWS re:Invent 2022 - 1⃣ Vast 廣闊 👉 Space 太空 👉 Data 資料 • ✳ Exploring the vast data realm • [NEW 🚀 ] OpenSearch Service Serverless (Preview) • ✳ Integration 👉 ETL 惡夢 👉 A Zero ETL future… • [NEW 🚀 ] Amazon Aurora zero-ETL integration with Amazon Redshift • [NEW 🚀 ] Amazon Redshift integration for Apache Spark (GA) • ✳ Governance • [NEW 🚀 ] Amazon DataZone (Coming Soon) • ✳ Insights • [NEW 🚀 ] Operational paginated reports • [NEW 🚀 ] ML-powered forecasting with Q (GA Today!) 32

licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Adam Selipsky Keynote AWS re:Invent 2022 - 2⃣ Unfathomable 深不可測 👉 Deep Sea 深海 👉 Security 安全 • OCSF - Open Cybersecurity Schema Framework • [NEW 🚀] Amazon Security Lake (Available in Preview Today) 33

licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Adam Selipsky Keynote AWS re:Invent 2022 - 3⃣ Extreme 極端 👉 Antarctica 南極 👉 Compute 運算 • ✳ Graviton3 - 25% faster than Graviton2 • [NEW 🚀 ] C7gn Instance for EC2, Powered by Graviton3 (Available in Preview Today) • ✳ Machine Learning • [NEW 🚀 ] Inf2 Instances for EC2 (Available in Preview Today) • ✳ High Performance Computing (HPC) • Compute and network intensive - [NEW 🚀 ] Hpc7g (Coming soon) • Data and memory intensive - [NEW 🚀 ] Hpc6id (GA Today) • ✳ Spatial Simulation • [NEW 🚀 ] AWS SimSpace Weaver (GA) - Run massive spatial simulations without managing infra 34

licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Adam Selipsky Keynote AWS re:Invent 2022 - 4⃣ Possibilities 各種可能性 👉 Imagination 想像 👉 Application 產業應⽤ • ✳ Removing constraints • [NEW 🚀] AWS Supply Chain (Preview Today) • ✳ Combining disparate ideas • [NEW 🚀] AWS Clean Rooms (Preview in a few weeks) • [NEW 🚀] Amazon Omics (GA) 35

rights reserved. Case Study • Why there's no container / k8s in the CEO keynote? • Why Spatial Simulation? • Why Supply Chain? • Why Clean Rooms? • Why Amazon Omics has already got GA?

Keynote www.ErnestChiang.com Werner Vogels Keynote

licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Werner Vogels Keynote AWS re:Invent 2022 • 1⃣ Asynchrony!! • 2⃣ The world is multidimensional 👉 3D, simulation 38

licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Werner Vogels Keynote AWS re:Invent 2022 - 1⃣ Asynchrony!! (1/2) • Amazon S3 Design Principles 👉 拆解⿃類⾶⾏ bird murmuration • The world is Asynchronous • Work fl ows enable us to build applications from loosely coupled components. • Listen, learn, improve • [NEW 🚀 ] AWS Step Functions Distributed Map (GA Today) • The world is event-driven • All complex systems that work, evolved from simpler systems that worked — GALL’S LAW • Simplifying the complex • [NEW 🚀 ] AWS Application Composer (Available in Preview Today) 39

licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Werner Vogels Keynote AWS re:Invent 2022 - 1⃣ Asynchrony!! (2/2) • The spider in the web 👉 從⿃類講到蜘蛛！ • in our world, the event bus is the spider in the web. • Events are composable • [NEW 🚀 ] Amazon EventBridge Pipes (GA Today) 👉 ⼜⼀個把多種服務連起來的產品！ • Guest: Angela Timofte, Director of Engineering, Trustpilot • AWS Heroes • Event-driven architectures enable global scale • The world is built on patterns • [NEW 🚀 ] Amazon CodeCatalyst (Available in Preview Today) 👉 開發流程加速，可以期待⼀下這個！ • Event-driven architectures help development teams move faster 40

licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Werner Vogels Keynote AWS re:Invent 2022 - 2⃣ The world is multidimensional 👉 3D, simulation • Example: James Taylor & Son 百年老店的數位轉型 • A 3D models is worth a thousand pictures. —> Photogrammetry • 3D will soon be as pervasive as video —> 趨勢預⾔！ • The fusion of models, sensors and data. • Visualize everything • Guest: Nathan Thomas, VP, Unreal Engine, Epic Games • AWS Ambit Scenario Designer 👉 ⼆⽉就發表了 • Experiment, measure, learn —> Simulation • [NEW 🚀 ] AWS SimSpace Weaver (GA) • What about the future? • Curiosity with Dr. Werner Vogels • Simulate everything 41

rights reserved. Case Study • Why there's no container / k8s in the CTO keynote? • Why async? • Why 3D Simulation? • Any trend/buzzword difference between Taiwan and USA? • Which is your target market? • What-if: summarize your whole-year work as a keynote, what will you present?

Keynote www.ErnestChiang.com Swami Sivasubramanian Keynote

licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Swami Sivasubramanian Keynote AWS re:Invent 2022 • Dots 👉 Connect the dots • Core elements of a data strategy • 1⃣ Build future-proof foundations - supported by core data services • 2⃣ Weave connective tissue - across your organization • 3⃣ Democratize data - with tools and education 44

licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Swami Sivasubramanian Keynote AWS re:Invent 2022 - 1⃣ Build future-proof foundations - supported by core data services • 1⃣ 在建構未來的基礎基⽯，需要四個要素 • ✳ Tools for every workload • ✳ Performance at scale • ✳ Removing heavy lifting - 簡化管理 - 不拿⽯頭砸⾃⼰的腳、請把⽯頭搬開 • ✳ Reliability and scalability 45

licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Swami Sivasubramanian Keynote • ✳ Tools for every workload • [NEW 🚀] Amazon Athena for Apache Spark (GA Today) • [NEW 🚀] Amazon Redshift Integration for Apache Spark (GA Today) • ✳ Performance at scale • [NEW 🚀] Amazon DocumentDB Elastic Clusters (GA Today) 46 AWS re:Invent 2022 - 1⃣ Build future-proof foundations - supported by core data services

licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Swami Sivasubramanian Keynote • ✳ Removing heavy lifting • [NEW 🚀] Amazon SageMaker now supports Geospatial ML (Available in Preview Today) • ✳ Reliability and scalability • [NEW 🚀] Amazon Redshift Multi-AZ (Available in Preview Today) 47 AWS re:Invent 2022 - 1⃣ Build future-proof foundations - supported by core data services

licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Swami Sivasubramanian Keynote AWS re:Invent 2022 - 2⃣ Weave connective tissue - across your organization • ✳ Strong and adaptive - Quality tools and data drive future growth • [NEW 🚀 ] AWS Glue Data Quality (Available in Preview Today) • ✳ Governed by a system of cooperation - Data governance connects siloed teams • [NEW 🚀 ] Centralized Access Controls for Redshift Data Sharing (Available in preview Today) • ✳ Pathways to vital resources - Connected data stores are critical for survival • Investing in a Zero ETL future • [NEW 🚀 ] Amazon Aurora zero-ETL integration with Amazon Redshift • [NEW 🚀 ] Amazon Redshift auto-copy from S3 (Available in Preview Today) • [NEW 🚀 ] Amazon AppFlow now o ff ers 50+ connectors • [NEW 🚀 ] Access 40+ new data sources from Amazon SageMaker Data Wrangler 48

licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Swami Sivasubramanian Keynote AWS re:Invent 2022 - 3⃣ Democratize data - with tools and education • ✳ A wider net for innovation • ✳ Limited access to education • [NEW 🚀] AWS ML University now provides educator training (GA Today) 49

Keynote www.ErnestChiang.com Monday Night Live Keynote with Peter DeSantis

licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Monday Night Live Keynote with Peter DeSantis AWS re:Invent 2022 • 1⃣ Performance • 2⃣ Foundational models • 3⃣ Serverless computing 51

licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Monday Night Live Keynote with Peter DeSantis AWS re:Invent 2022 - 1⃣ Performance • AWS Nitro • [NEW 🚀] AWS Nitro v5 (GA Today) • [NEW 🚀] C7gn EC2 instance (Available in Preview Today) • Graviton3 • [NEW 🚀] Graviton3E • [NEW 🚀] HPC7g EC2 instance (Coming soon) 52

licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Monday Night Live Keynote with Peter DeSantis AWS re:Invent 2022 - 1⃣ Performance • Hardware and Software • EFA: Elastic Fabric Adapter —> AWS custom networking interface • SRD: Scalable Reliable Datagram —> networking protocol for low latency networking • TCP • What else could we do with SRD? • [NEW 🚀] All new EBS io2 volumes will be running on SRD (Coming soon) • [NEW 🚀] ENA Express 53

licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Monday Night Live Keynote with Peter DeSantis AWS re:Invent 2022 - 2⃣ Foundational models • The next step function change in ML model size • Trn1 • Scale Out • [NEW 🚀] Trn1n Instances for EC2 (Coming Soon) • Guest: Jock Clear, Senior Race Engineer and Driving Coach for Charles Leclerc at Scuderia Ferrari. 54

licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Monday Night Live Keynote with Peter DeSantis AWS re:Invent 2022 - 3⃣ Serverless computing • AWS Lambda • Process isolation • Firecracker • How can we make cold starts faster? • [NEW 🚀] AWS Lambda SnapStart (GA Today) 55

如何整合？ www.ErnestChiang.com ⼟砲型產品開發框架

licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). My two cents • ⾏有餘⼒，將⾃⼰對應領域的主題演講錄影影片看過⾄少⼀遍，運⽤上述⼤綱，延伸紀錄⾃⼰的想法、摘要。 • 開始看主題演講錄影影片之前，先複習⾃⼰的組織⽬標、產品⽬標。 • ⼀邊看主題演講錄影影片、⼀邊交叉對照、聯想⾃⼰的組織⽬標、產品⽬標。可能會有不同的想法。想到就寫下來。 • 看完主題演講錄影影片之後，嘗試交叉聯想⾃⼰寫下來的各個想法，跟原本的⽬標作對照。 • 與其他⼈討論、與同學同事討論、與客⼾討論、與主管討論。 • 如果討論尚不可⾏，先嘗試單⽅向分享，再嘗試引發問題、形成討論。如何整合？(1/3)

licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). My two cents • 將這篇【AWS re:Invent 2022 拆解整合上⼿包】⽂章整理進筆記系統、或知識系統，並於⾏事曆設定每兩個⽉將本⽂拉出來花 15-30 分鐘，再與當時的組織⽬標，對照⼀次。 • 如果你的產業與 AWS 某個產品線⾼度相關，將本⽂當作指北針使⽤。 • 交叉對照其他產業、研討會主題演講或趨勢。 • 交叉對照⾃⼰客⼾的回饋資訊，這是你的優勢，你的第⼀⼿資訊。如何整合？(2/3)

licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). My two cents • 動⼿玩、動⼿嘗試、動⼿打造 (Now Go Build!) • 學習的⽬的，是累積未來解決問題的能⼒。 • 不⼀定只玩，新發布的產品。 • 例如聽到 CTO Werner Vogels 講到「The world is Asynchronous」「The world is event-driven」，可以⽤關鍵字延伸尋找諸如「AWS re:Invent 2022 - Building next-gen applications with event-driven architectures (API311-R)」這類影片開始學習。如何整合？(3/3)

參考資料 www.ErnestChiang.com Reference

licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Ernest's Blog • https://www.ernestchiang.com • https:// www.ernestchiang.com/zh/ tags/keynote/ • https:// www.ernestchiang.com/zh/ tags/reinvent2022/ 拆 / 解 / 整 / 合

licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Product Development Framework • 【產品與技術整合，從拆解 AWS 產品線開始】 • 👉 https://www.ernestchiang.com/zh/posts/2022/aws-community-day- product-and-technology-integration/ ⼟砲型產品開發框架

rights reserved. 為什麼要參加 AWS re:Invent， 4 場 7 ⼩時主題演講，該從何聽起？ Ernest Chiang Director, Product & Technology Integration, PAFERS AWS Community Hero

rights reserved. Thank you! Ernest Chiang Twitter 👉 @dwchiang Blog 👉 www.ernestchiang.com AWSUGTW 👉   www.facebook.com/groups/ awsugtw

rights reserved. ! Please complete the session survey

為什麼要參加 AWS re:Invent & 4 場 7 小時主題演講，該從何聽起？

為什麼要參加 AWS re:Invent & 4 場 7 小時主題演講，該從何聽起？

More Decks by Ernest Chiang

Other Decks in Business

Featured

Transcript