Upgrade to Pro — share decks privately, control downloads, hide ads and more …

The Secret Life of Comedy – Generate

Avatar for Espen Brunborg Espen Brunborg
September 21, 2017
Design
0
180

The Secret Life of Comedy – Generate

Avatar for Espen Brunborg

Espen Brunborg

September 21, 2017
Tweet

More Decks by Espen Brunborg

See All by Espen Brunborg
The Secret Life of Comedy
Avatar for Espen Brunborg ebrunborg
0
700
Is the internet killing creativity?
Avatar for Espen Brunborg ebrunborg
4
1.1k

Other Decks in Design

See All in Design
ドルちゃん
Avatar for ドルちゃん design_dolphins
0
520
株式会社ログラス - 会社説明資料【デザイナー】/ Loglass Designer
Avatar for 株式会社ログラス loglass2019
1
6.3k
「稼ぐ」だけでなく 「還す」ためのデザイン / Designship2025
Avatar for インクルーシブデザインスタジオCULUMU culumu
1
530
kintone Style Book
Avatar for kintone kintone
5
8.5k
保育AIプロダクトの UXデザインで考えてきたこと / hoiku-ai-ux-design
Avatar for Takahiro Yamaguchi hiro93n
0
240
mount_company_profile
Avatar for mount inc. mount_inc
0
4.1k
2026年、デザイナーはなにに賭ける？
Avatar for Kazuhiro Tobita 0b1tk
0
400
第18回サイゼミ
Avatar for LW lw
1
260
【MIXI MEETUP！ー TECH & DESIGN DAYー】新たなSNS「mixi2」の “0→1”開発の舞台裏：デザイナーが語るプロダクト誕生秘話
Avatar for MIXI DESIGN mixi_design
PRO
0
180
逆向きUIの世界〜AndroidアプリのRTL言語対応〜
Avatar for akatsuki174 akatsuki174
1
700
チームで事業価値を生み出す、プロアクティブなデザイナーになるための道のり/ Designship2025_Naya
Avatar for 株式会社ルート root_recruit
0
340
はじめての演奏会フライヤーデザイン
Avatar for Kaito Kikuchi chorkaichan
1
200

Featured

See All Featured
Believing is Seeing
Avatar for Spiro Bolos oripsolob
0
15
The SEO identity crisis: Don't let AI make you average
Avatar for Varn varn
0
39
コードの90%をAIが書く世界で何が待っているのか / What awaits us in a world where 90% of the code is written by AI
Avatar for r-kagaya rkaga
57
40k
How to Talk to Developers About Accessibility
Avatar for Jason CranfordTeague jct
1
86
Building Adaptive Systems
Avatar for Chris Keathley keathley
44
2.9k
Jess Joyce - The Pitfalls of Following Frameworks
Avatar for Tech SEO Connect techseoconnect
PRO
1
31
How to Ace a Technical Interview
Avatar for Jacob Kaplan-Moss jacobian
281
24k
Visualization
Avatar for Eitan Lees eitanlees
150
16k
Ten Tips & Tricks for a 🌱 transition
Avatar for Manu Carrasco Molina stuffmc
0
36
Winning Ecommerce Organic Search in an AI Era - #searchnstuff2025
Avatar for Aleyda Solis aleyda
0
1.8k
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
Avatar for Michelle Schulp Hunt marktimemedia
31
2.6k
Automating Front-end Workflow
Avatar for Addy Osmani addyosmani
1371
200k

Transcript

  1. The secret 
 life of comedy BY ESPEN BRUNBORG

  2. primate.co.uk sprintr.io @ebrunborg

  3. Comedy.

  4. Genesis CHAPTER 1:

  5. None
  6. None
  7. None
  8. None
  9. None
  10. None
  11. None
  12. None
  13. None
  14. None
  15. None
  16. None
  17. None
  18. None
  19. None
  20. None
  21. None

  22. FIN

  23. The publishing machine CHAPTER 2:

  24. None

  25. 1. CMS

  26. 2. Template

  27. Classic I

  28. Classic I Classic II

  29. 3. Theme

  30. 4. Content *Sarcasm

  31. 5. Your website

  32. None
  33. None

  34. Jackets all look the same too, but hey, I’m pretty

    sure I know where my pockets are. –YARON SCHOEN “
  35. None
  36. None

  37. Design abstraction NAVIGATION CHECK-OUT CAROUSELS TEMPLATES FOOTERS WIDGETS SIGN UP

    DASHBOARD GRIDS EFFECTS VARIABLES ICONS

  38. Conformity and efficiency have a price. And that price is

    design. That price is a feeling of humanity. Of something that’s been created from scratch. –MARK BOULTON “

  39. Problem Solution

  40. Your problem is that you make shit. A lot of

    shit. Cheap shit. And no one cares about you or your cheap shit. –JOSHUA TOPOLSKY “

  41. They want the good shit. 
 And they will go

    to find it somewhere. Hell, they’ll 
 even pay for it. –JOSHUA TOPOLSKY “

  42. The good shit CHAPTER 3:

  43. None

  44. Fast

  45. Fast Universal

  46. Fast Universal Intuitive

  47. Fast Universal Intuitive Invisible

  48. Fast Universal Intuitive Invisible User-centric

  49. Fast Universal Intuitive Invisible User-centric Scientific

  50. Fast Universal Intuitive Invisible User-centric Scientific Slow

  51. Fast Universal Intuitive Invisible User-centric Scientific Slow Individual

  52. Fast Universal Intuitive Invisible User-centric Scientific Slow Individual Surprising

  53. Fast Universal Intuitive Invisible User-centric Scientific Slow Individual Surprising Impressive

  54. Fast Universal Intuitive Invisible User-centric Scientific Slow Individual Surprising Impressive

    Visionary

  55. Fast Universal Intuitive Invisible User-centric Scientific Slow Individual Surprising Impressive

    Visionary Artistic

  56. Fast Universal Intuitive Invisible User-centric Scientific Slow Individual Surprising Impressive

    Visionary Artistic VS

  57. Convention Science Utility Expression Art Beauty VS

  58. Music & Comedy CHAPTER 4:

  59. Jeff Greenspan ARTIST AND CREATIVE DIRECTOR

  60. None
  61. None
  62. None

  63. Hipster Jokes BONUS CHAPTER:

  64. None

  65. …

  66. None
  67. None
  68. None
  69. None
  70. None

  71. Rhythm = expectation and reward.

  72. None
  73. None
  74. None
  75. None
  76. None

  77. SETUP CONFRONTATION RESOLUTION

  78. SETUP CONFRONTATION RESOLUTION

  79. None
  80. None

  81. Music sets expectations and meets them. Comedy sets expectations then

    breaks them. Good storytelling relies on both. THE GREENSPAN HYPOTHESIS
  82. None
  83. None

  84. Good designers tell good stories.

  85. Music Comedy &

  86. Music {Templates Metrics Predictability UX Usability Performance Pattern libraries Styleguides

    Consistency Design systems Functionality

  87. Beauty Surprise Humour Personality Difference Friction Confidence Random Unpredictability Emotion

    Complexity Comedy {
  88. None
  89. None
  90. None
  91. None
  92. None
  93. None
  94. None
  95. None
  96. None
  97. None
  98. None
  99. None
  100. None
  101. None
  102. None
  103. None
  104. None
  105. None

  106. Comedy helps sell 
 the product, music helps the user

    make the purchase.
  107. None

  108. Why so serious? CHAPTER 5:

  109. None

  110. We focus on establishing the rules of storytelling instead of

    actually telling good stories.
  111. None

  112. I’M BORED WITH WHAT PASSES FOR WEB DESIGN THESE DAYS.

    SHOW ME SOMETHING INTERESTING GOD DAMMIT! –ANDY CLARKE “

  113. Boring = less money.

  114. None

  115. Adding a gorilla playing the drums will increase sales by

    10%. #PROTIP
  116. None
  117. None

  118. Adding Jean Claude Van Damme will increase sales by 24%.

    #PROTIP

  119. Creative = more money.

  120. At McDonald’s we’ve seen ROI 54% higher with creative that

    wins Cannes Lions than creative that doesn’t. – MATT BIESPIEL, MCDONALD’S “

  121. Creatively awarded campaigns generate 11x more market share growth than

    non-creatively awarded campaigns. – ALEXIS NASARD, HEINEKEN “

  122. There’s more to it than consistency, usability, and performance. #ACTUALPROTIP

  123. None
  124. None