The Secret Life of Comedy – Generate

Transcript

1. The secret 
 life of comedy BY ESPEN BRUNBORG
2. primate.co.uk sprintr.io @ebrunborg
3. Comedy.
4. Genesis CHAPTER 1:
22. FIN
23. The publishing machine CHAPTER 2:
25. 1. CMS
26. 2. Template
27. Classic I
28. Classic I Classic II
29. 3. Theme
30. 4. Content *Sarcasm
31. 5. Your website
34. Jackets all look the same too, but hey, I’m pretty sure I know where my pockets are. –YARON SCHOEN “
37. Design abstraction NAVIGATION CHECK-OUT CAROUSELS TEMPLATES FOOTERS WIDGETS SIGN UP DASHBOARD GRIDS EFFECTS VARIABLES ICONS
38. Conformity and efficiency have a price. And that price is design. That price is a feeling of humanity. Of something that’s been created from scratch. –MARK BOULTON “
39. Problem Solution
40. Your problem is that you make shit. A lot of shit. Cheap shit. And no one cares about you or your cheap shit. –JOSHUA TOPOLSKY “
41. They want the good shit. 
 And they will go to find it somewhere. Hell, they’ll 
 even pay for it. –JOSHUA TOPOLSKY “
42. The good shit CHAPTER 3:
44. Fast
45. Fast Universal
46. Fast Universal Intuitive
47. Fast Universal Intuitive Invisible
48. Fast Universal Intuitive Invisible User-centric
49. Fast Universal Intuitive Invisible User-centric Scientific
50. Fast Universal Intuitive Invisible User-centric Scientific Slow
51. Fast Universal Intuitive Invisible User-centric Scientific Slow Individual
52. Fast Universal Intuitive Invisible User-centric Scientific Slow Individual Surprising
53. Fast Universal Intuitive Invisible User-centric Scientific Slow Individual Surprising Impressive
54. Fast Universal Intuitive Invisible User-centric Scientific Slow Individual Surprising Impressive Visionary
55. Fast Universal Intuitive Invisible User-centric Scientific Slow Individual Surprising Impressive Visionary Artistic
56. Fast Universal Intuitive Invisible User-centric Scientific Slow Individual Surprising Impressive Visionary Artistic VS
57. Convention Science Utility Expression Art Beauty VS
58. Music & Comedy CHAPTER 4:
59. Jeff Greenspan ARTIST AND CREATIVE DIRECTOR
63. Hipster Jokes BONUS CHAPTER:
65. …
71. Rhythm = expectation and reward.
77. SETUP CONFRONTATION RESOLUTION
78. SETUP CONFRONTATION RESOLUTION
81. Music sets expectations and meets them. Comedy sets expectations then breaks them. Good storytelling relies on both. THE GREENSPAN HYPOTHESIS
84. Good designers tell good stories.
85. Music Comedy &
86. Music {Templates Metrics Predictability UX Usability Performance Pattern libraries Styleguides Consistency Design systems Functionality
87. Beauty Surprise Humour Personality Difference Friction Confidence Random Unpredictability Emotion Complexity Comedy {
106. Comedy helps sell 
 the product, music helps the user make the purchase.
108. Why so serious? CHAPTER 5:
110. We focus on establishing the rules of storytelling instead of actually telling good stories.
112. I’M BORED WITH WHAT PASSES FOR WEB DESIGN THESE DAYS. SHOW ME SOMETHING INTERESTING GOD DAMMIT! –ANDY CLARKE “
113. Boring = less money.
115. Adding a gorilla playing the drums will increase sales by 10%. #PROTIP
118. Adding Jean Claude Van Damme will increase sales by 24%. #PROTIP
119. Creative = more money.
120. At McDonald’s we’ve seen ROI 54% higher with creative that wins Cannes Lions than creative that doesn’t. – MATT BIESPIEL, MCDONALD’S “
121. Creatively awarded campaigns generate 11x more market share growth than non-creatively awarded campaigns. – ALEXIS NASARD, HEINEKEN “
122. There’s more to it than consistency, usability, and performance. #ACTUALPROTIP