Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
The Secret Life of Comedy – Generate
Search
Espen Brunborg
September 21, 2017
Design
0
170
The Secret Life of Comedy – Generate
Espen Brunborg
September 21, 2017
Tweet
Share
More Decks by Espen Brunborg
See All by Espen Brunborg
The Secret Life of Comedy
ebrunborg
0
670
Is the internet killing creativity?
ebrunborg
4
1.1k
Other Decks in Design
See All in Design
界隈からの逃走–デザイン初め新年会2025
sekiguchiy
3
980
ゲーム開発における、Figma活用事例の紹介 / applibot-figma
cyberagentdevelopers
PRO
2
640
急成長中のWINTICKETにおける ちいさくはじめるライティング改善 / winticket-writing
cyberagentdevelopers
PRO
1
270
発表資料テンプレート / My slide template
thatblue
0
200
20241204_UI/UXデザイナーLT会 - vol.10_DMM
motokoishida
0
270
Webデザイナーが押さえておきたいエンジニアとの連携ポイント
448jp
0
3k
ネーミングの極意 - その名は体を現していますか? -
kakukoki
2
470
Illustrator2025がやってきた!私が好きな新機能
hamko1114
0
110
(第1回) アーキテクト・テックリード育成講座
masakaya
0
160
「ちょっといいUI」を目指す努力 / Striving for Little Big Details
usagimaru
6
4.1k
若手デザイナーチームが手がける CADC2024クリエイティブディレクションの全貌 / opening-design
cyberagentdevelopers
PRO
1
1.5k
[Designship2024] デザインの力でサービスの価値を追求していたら、組織全体をデザインしていた話
okakasoysauce
2
1.1k
Featured
See All Featured
Fireside Chat
paigeccino
34
3.2k
Large-scale JavaScript Application Architecture
addyosmani
510
110k
Agile that works and the tools we love
rasmusluckow
328
21k
Making Projects Easy
brettharned
116
6k
The Web Performance Landscape in 2024 [PerfNow 2024]
tammyeverts
4
410
The Power of CSS Pseudo Elements
geoffreycrofte
75
5.5k
No one is an island. Learnings from fostering a developers community.
thoeni
21
3.1k
GraphQLの誤解/rethinking-graphql
sonatard
68
10k
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
danielanewman
226
22k
Art, The Web, and Tiny UX
lynnandtonic
298
20k
[RailsConf 2023 Opening Keynote] The Magic of Rails
eileencodes
28
9.3k
Product Roadmaps are Hard
iamctodd
PRO
50
11k
Transcript
The secret life of comedy BY ESPEN BRUNBORG
primate.co.uk sprintr.io @ebrunborg
Comedy.
Genesis CHAPTER 1:
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
FIN
The publishing machine CHAPTER 2:
None
1. CMS
2. Template
Classic I
Classic I Classic II
3. Theme
4. Content *Sarcasm
5. Your website
None
None
Jackets all look the same too, but hey, I’m pretty
sure I know where my pockets are. –YARON SCHOEN “
None
None
Design abstraction NAVIGATION CHECK-OUT CAROUSELS TEMPLATES FOOTERS WIDGETS SIGN UP
DASHBOARD GRIDS EFFECTS VARIABLES ICONS
Conformity and efficiency have a price. And that price is
design. That price is a feeling of humanity. Of something that’s been created from scratch. –MARK BOULTON “
Problem Solution
Your problem is that you make shit. A lot of
shit. Cheap shit. And no one cares about you or your cheap shit. –JOSHUA TOPOLSKY “
They want the good shit. And they will go
to find it somewhere. Hell, they’ll even pay for it. –JOSHUA TOPOLSKY “
The good shit CHAPTER 3:
None
Fast
Fast Universal
Fast Universal Intuitive
Fast Universal Intuitive Invisible
Fast Universal Intuitive Invisible User-centric
Fast Universal Intuitive Invisible User-centric Scientific
Fast Universal Intuitive Invisible User-centric Scientific Slow
Fast Universal Intuitive Invisible User-centric Scientific Slow Individual
Fast Universal Intuitive Invisible User-centric Scientific Slow Individual Surprising
Fast Universal Intuitive Invisible User-centric Scientific Slow Individual Surprising Impressive
Fast Universal Intuitive Invisible User-centric Scientific Slow Individual Surprising Impressive
Visionary
Fast Universal Intuitive Invisible User-centric Scientific Slow Individual Surprising Impressive
Visionary Artistic
Fast Universal Intuitive Invisible User-centric Scientific Slow Individual Surprising Impressive
Visionary Artistic VS
Convention Science Utility Expression Art Beauty VS
Music & Comedy CHAPTER 4:
Jeff Greenspan ARTIST AND CREATIVE DIRECTOR
None
None
None
Hipster Jokes BONUS CHAPTER:
None
…
None
None
None
None
None
Rhythm = expectation and reward.
None
None
None
None
None
SETUP CONFRONTATION RESOLUTION
SETUP CONFRONTATION RESOLUTION
None
None
Music sets expectations and meets them. Comedy sets expectations then
breaks them. Good storytelling relies on both. THE GREENSPAN HYPOTHESIS
None
None
Good designers tell good stories.
Music Comedy &
Music {Templates Metrics Predictability UX Usability Performance Pattern libraries Styleguides
Consistency Design systems Functionality
Beauty Surprise Humour Personality Difference Friction Confidence Random Unpredictability Emotion
Complexity Comedy {
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
Comedy helps sell the product, music helps the user
make the purchase.
None
Why so serious? CHAPTER 5:
None
We focus on establishing the rules of storytelling instead of
actually telling good stories.
None
I’M BORED WITH WHAT PASSES FOR WEB DESIGN THESE DAYS.
SHOW ME SOMETHING INTERESTING GOD DAMMIT! –ANDY CLARKE “
Boring = less money.
None
Adding a gorilla playing the drums will increase sales by
10%. #PROTIP
None
None
Adding Jean Claude Van Damme will increase sales by 24%.
#PROTIP
Creative = more money.
At McDonald’s we’ve seen ROI 54% higher with creative that
wins Cannes Lions than creative that doesn’t. – MATT BIESPIEL, MCDONALD’S “
Creatively awarded campaigns generate 11x more market share growth than
non-creatively awarded campaigns. – ALEXIS NASARD, HEINEKEN “
There’s more to it than consistency, usability, and performance. #ACTUALPROTIP
None
None