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The Secret Life of Comedy – Generate

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Avatar for Espen Brunborg Espen Brunborg
September 21, 2017
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The Secret Life of Comedy – Generate

Avatar for Espen Brunborg

Espen Brunborg

September 21, 2017
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Transcript

  1. The secret 
 life of comedy BY ESPEN BRUNBORG

  2. primate.co.uk sprintr.io @ebrunborg

  3. Comedy.

  4. Genesis CHAPTER 1:

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  22. FIN

  23. The publishing machine CHAPTER 2:

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  25. 1. CMS

  26. 2. Template

  27. Classic I

  28. Classic I Classic II

  29. 3. Theme

  30. 4. Content *Sarcasm

  31. 5. Your website

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  34. Jackets all look the same too, but hey, I’m pretty

    sure I know where my pockets are. –YARON SCHOEN “
  35. None
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  37. Design abstraction NAVIGATION CHECK-OUT CAROUSELS TEMPLATES FOOTERS WIDGETS SIGN UP

    DASHBOARD GRIDS EFFECTS VARIABLES ICONS

  38. Conformity and efficiency have a price. And that price is

    design. That price is a feeling of humanity. Of something that’s been created from scratch. –MARK BOULTON “

  39. Problem Solution

  40. Your problem is that you make shit. A lot of

    shit. Cheap shit. And no one cares about you or your cheap shit. –JOSHUA TOPOLSKY “

  41. They want the good shit. 
 And they will go

    to find it somewhere. Hell, they’ll 
 even pay for it. –JOSHUA TOPOLSKY “

  42. The good shit CHAPTER 3:

  43. None

  44. Fast

  45. Fast Universal

  46. Fast Universal Intuitive

  47. Fast Universal Intuitive Invisible

  48. Fast Universal Intuitive Invisible User-centric

  49. Fast Universal Intuitive Invisible User-centric Scientific

  50. Fast Universal Intuitive Invisible User-centric Scientific Slow

  51. Fast Universal Intuitive Invisible User-centric Scientific Slow Individual

  52. Fast Universal Intuitive Invisible User-centric Scientific Slow Individual Surprising

  53. Fast Universal Intuitive Invisible User-centric Scientific Slow Individual Surprising Impressive

  54. Fast Universal Intuitive Invisible User-centric Scientific Slow Individual Surprising Impressive

    Visionary

  55. Fast Universal Intuitive Invisible User-centric Scientific Slow Individual Surprising Impressive

    Visionary Artistic

  56. Fast Universal Intuitive Invisible User-centric Scientific Slow Individual Surprising Impressive

    Visionary Artistic VS

  57. Convention Science Utility Expression Art Beauty VS

  58. Music & Comedy CHAPTER 4:

  59. Jeff Greenspan ARTIST AND CREATIVE DIRECTOR

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  63. Hipster Jokes BONUS CHAPTER:

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  65. …

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  71. Rhythm = expectation and reward.

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  77. SETUP CONFRONTATION RESOLUTION

  78. SETUP CONFRONTATION RESOLUTION

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  81. Music sets expectations and meets them. Comedy sets expectations then

    breaks them. Good storytelling relies on both. THE GREENSPAN HYPOTHESIS
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  84. Good designers tell good stories.

  85. Music Comedy &

  86. Music {Templates Metrics Predictability UX Usability Performance Pattern libraries Styleguides

    Consistency Design systems Functionality

  87. Beauty Surprise Humour Personality Difference Friction Confidence Random Unpredictability Emotion

    Complexity Comedy {
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  106. Comedy helps sell 
 the product, music helps the user

    make the purchase.
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  108. Why so serious? CHAPTER 5:

  109. None

  110. We focus on establishing the rules of storytelling instead of

    actually telling good stories.
  111. None

  112. I’M BORED WITH WHAT PASSES FOR WEB DESIGN THESE DAYS.

    SHOW ME SOMETHING INTERESTING GOD DAMMIT! –ANDY CLARKE “

  113. Boring = less money.

  114. None

  115. Adding a gorilla playing the drums will increase sales by

    10%. #PROTIP
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  118. Adding Jean Claude Van Damme will increase sales by 24%.

    #PROTIP

  119. Creative = more money.

  120. At McDonald’s we’ve seen ROI 54% higher with creative that

    wins Cannes Lions than creative that doesn’t. – MATT BIESPIEL, MCDONALD’S “

  121. Creatively awarded campaigns generate 11x more market share growth than

    non-creatively awarded campaigns. – ALEXIS NASARD, HEINEKEN “

  122. There’s more to it than consistency, usability, and performance. #ACTUALPROTIP

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