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「未来を切り拓く」キャリアって?~複数の企業にマーケティング支援をする私の仕事~/What i...

「未来を切り拓く」キャリアって?~複数の企業にマーケティング支援をする私の仕事~/What is a future-oriented career as the marketing consultant

2024年6月13日に大学の経営管理論講義で特別講師としてお話しした資料です。

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fomifomi0207

June 16, 2024
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  1. 7 Copyright Puzzle All Rights Reserved. 4 ɾग़਎ɿઍ༿ݝໜݪࢢ ɾډॅ஍ɿ෱Ԭݝ෱Ԭࢢதԝ۠௕඿ ɾઍ༿ݝ౔ؾߴ౳ֶߍଔۀ

    ※ҏ౻ઌੜͷ฼ߍ ɾྷᖒେֶ֎ࠃޠֶ෦ଔۀ !NEW!άϩʔϏεܦӦେֶӃܦӦֶम࢜՝ఔ ࡏֶத ɾझຯɿ ɹ਎ମΛಈ͔͢͜ͱʢϥϯχϯάɾࣗసंͳͲʣ ɹ*෱ԬϚϥιϯ42.195KMʹࠓ೥ॳ௅ઓʂ ࣗݾ঺հ Ҫ্ඒึʢ͍ͷ͏͑Έ΄ʣ
  2. 15 Copyright Puzzle All Rights Reserved. 10 ɾࣄۀ಺༰ ɹBtoBϚʔέςΟϯάઓཱུҊɾઓज़࣮ߦ
 ɹɾސ٬֫ಘઓུͷࡦఆ΍࣮ߦ

    ɹɾMAΛ༻͍ͨΦϖϨʔγϣφϧϚʔέςΟϯάͷઃܭ ࣗݾ঺հ 1V[[MFʹ͍ͭͯ ɾ͓औҾΛ͍ͯ͠Δ͓٬༷ ɹɾ಺ࢿʙ֎ࢿɺITαʔϏεۀ΍੡଄ϝʔΧʔۀͳͲ /PUJPO-BCT *OD༷ɹ%FTJHO'VUVSF+BQBOגࣜձ༷ࣾ גࣜձࣾ%JHJUBM$VCF༷ɹגࣜձࣾϔϓλΰϯ༷ ͳͲ
  3. 8 Copyright Puzzle All Rights Reserved. 11 ΩϟϦΞαϚϦ ʮస৬ճɺಇ͍ͨ͜ͱ͕͋Δاۀ਺ࣾʯ ݱࡏࡀ

    ೥େֶଔۀ ઍ༿ݝͷઐ໳ ঎ࣾೖࣾ ೥λΠʹࣾձਓཹֶ ϑϦʔϥϯε΢Σϒ ϥΠλʔͱͯ͠ಠཱ ೥ʹ೔ຊؼࠃ גࣜձࣾψʔϥϘ ೖࣾ גࣜձࣾψʔϥϘ ୀ৬ˍʮ1V[[MFʯͰಠཱ ࣾͷϚʔέςΟϯάࢧԉத ෭ۀࣾ ෭ۀࣾ ɹɹɹɹɹͷ 4JBN6OJWFSTJUZʹࣾձਓཹֶ ೥ גࣜձࣾψʔϥϘೖࣾ
  4. Copyright Puzzle All Rights Reserved. 14 ΩϟϦΞαϚϦ ʮ෭ۀϨόϨοδͰzࣾͰͷ࣮຿ܦݧzʯ ݱࡏࡀ ೥େֶଔۀ

    ઍ༿ݝͷઐ໳ ঎ࣾೖࣾ ೥λΠʹࣾձਓཹֶ ϑϦʔϥϯε΢Σϒ ϥΠλʔͱͯ͠ಠཱ ೥ʹ೔ຊؼࠃ גࣜձࣾψʔϥϘ ೖࣾ גࣜձࣾψʔϥϘ ୀ৬ˍʮ1V[[MFʯͰಠཱ ࣾͷϚʔέςΟϯάࢧԉத ෭ۀࣾ ෭ۀࣾ
  5. Copyright Puzzle All Rights Reserved. 15 ΩϟϦΞαϚϦ ݱࡏࡀ ೥େֶଔۀ ઍ༿ݝͷઐ໳

    ঎ࣾೖࣾ ೥λΠʹࣾձਓཹֶ ϑϦʔϥϯε΢Σϒ ϥΠλʔͱͯ͠ಠཱ ೥ʹ೔ຊؼࠃ גࣜձࣾψʔϥϘ ೖࣾ גࣜձࣾψʔϥϘ ୀ৬ˍʮ1V[[MFʯͰಠཱ ࣾͷϚʔέςΟϯάࢧԉத ෭ۀࣾ ෭ۀࣾ ʮ෭ۀϨόϨοδͰzࣾͰͷ࣮຿ܦݧzʯ
  6. Copyright Puzzle All Rights Reserved. 16 ΩϟϦΞαϚϦ ݱࡏࡀ ೥େֶଔۀ ઍ༿ݝͷઐ໳

    ঎ࣾೖࣾ ೥λΠʹࣾձਓཹֶ ϑϦʔϥϯε΢Σϒ ϥΠλʔͱͯ͠ಠཱ ೥ʹ೔ຊؼࠃ גࣜձࣾψʔϥϘ ೖࣾ גࣜձࣾψʔϥϘ ୀ৬ˍʮ1V[[MFʯͰಠཱ ࣾͷϚʔέςΟϯάࢧԉத ෭ۀࣾ ෭ۀࣾ ܭը͞ΕͨΩϟϦΞύεͰ͸ͳ͘ɺ ʮະདྷΛ੾Γ୓͘ʯ͜ͱʹᬏਐͨ݁͠ՌͷΩϟϦΞύε
  7. 17 Copyright Puzzle All Rights Reserved. 18 ΩϟϦΞαϚϦ ෍޿Ӭֶࣔ௕ϝοηʔδ ʮ͋ͳͨ͸Կ͕Ͱ͖·͔͢ʁʯࣗ෼ͷڧΈΛཱ֬͢Δֶͼ

    ະདྷΛ੾Γ୓͘ɺͦͷͨΊʹ͸ࣗ෼ͷڧΈΛཱ֬͢Δ͜ͱ͕ॏཁʹ ͳΓ·͢ɻब৬׆ಈͷ໘઀࣌ɺ͜Ε·Ͱ͸ʮೖࣾޙɺ͋ͳͨ͸౰ࣾ ͰԿ͕͍ͨ͠Ͱ͔͢ʁʯͱ࣭໰͢Δاۀ͕ଟ͋͘Γ·ͨ͠ɻ͔͠͠ ࠷ۙͰ͸ʮ͋ͳͨ͸Կ͕Ͱ͖·͔͢ʁʯʮ͋ͳͨͷڧΈ͸ԿͰ͢ ͔ʁʯͳͲͱɺ۩ମతͳೳྗ΍ࢿ࣭Λ໰ΘΕΔ܏޲͕͋Γ·͢ɻ͜ ͷΑ͏ͳ࣭໰ʹରͯ͠΋ɺࣗ৴Λ΋ͬͯ౴͑ΒΕΔֶੜΛҭ੒͢Δ ͜ͱΛΊ͍ͯ͟͠·͢ɻ ʙʙʙʙ σʔλͷਖ਼͠͞΍ͦͷҙຯʹؾ͚ͮΔz਺צzΛཆ͍ͳ͕ΒɺະདྷΛ ੾Γ୓ࣗ͘෼͚ͩͷڧΈΛ৳͹ͯ͠΋Β͍͍ͨͱئ͍ͬͯ·͢ɻ ֶ௕͔Βֶੜ΁ͷϝοηʔδ ʢग़లݩ౦ژ৘ใେֶֶ௕ϝοηʔδIUUQTXXXUVJTBDKQVOJWFSTJUZNFTTBHFGSPNQSFTJEFOUʣ
  8. Copyright Puzzle All Rights Reserved. 20 76$"ͬͯ஌͍ͬͯ·͔͢ʁ 7ɿ7PMBUJMJUZʢมಈੑʣ 6ɿ6ODFSUBJOUZʢෆ࣮֬ੑʣ $ɿ$PNQMFYJUZʢෳࡶੑʣ

    "ɿ"NCJHVJUZʢᐆດੑʣ اۀ͕௕ظతʹ҆ఆͨ͠རӹΛ͋͛Δͷ͕Ұ૚೉͍͠ɻ ऴ਎ޏ༻ͷ่յ΍ਓࡐͷྲྀಈԽ΋Ճ଎ɻ
  9. Copyright Puzzle All Rights Reserved. 25 ෭ۀͱ͸ ʓ෭ۀɾ݉ۀΛߦ͏ͱ͍͏͜ͱ͸ɺೋͭҎ্ͷ࢓ ࣄΛֻ͚࣋ͭ͜ͱΛ͜͜Ͱ͸૝ఆ͍ͯ͠·͢ɻ ෭ۀɾ݉ۀ͸ɺ

     اۀʹޏ༻͞ΕΔܗͰߦ͏΋ͷʢਖ਼ࣾһɺύʔ τɾΞϧόΠτͳͲʣ  ࣗΒىۀͯ͠ࣄۀओͱͯ͠ߦ͏΋ͷ  ίϯαϧλϯτͱͯ͠੥ෛ΍ҕ೚ͱ͍ͬͨܗͰ ߦ͏΋ͷ ͳͲɺ͞·͟·ͳܗଶ͕͋Γ·͢ɻ ෭ۀɾ݉ۀͱ͸ʁ ʢग़లݩɿްੜ࿑ಇলʮ෭ۀɾ݉ۀͷଅਐʹؔ͢ΔΨΠυϥΠϯʯύϯϑϨοτΑΓʣ
  10. 15 Copyright Puzzle All Rights Reserved. 23 76$"࣌୅ʹͦ͜ٻΊΒΕΔཁ݅ ߴߍ࣌୅ ظ຤ࢼݧϏϦ͔Β൪໨

    ݱࡏɿ.#"औಘʹ޲͚ͯᬏਐ ೥ؒച্ɿYສԁಥഁ ݱࡏɿܦӦେֶӃʹਐֶ͠ษֶʹۈ͠Έͳ͕Β ͭͷاۀ༷ͷϏδωεΛ͝ࢧԉத ͋Δ࣌ͷظ຤ࢼݧ͸ϏϦ͔Β൪໨ ɿษڧ͢ΔҙຯΛݟग़ͤͣ ԣಓͰ΋ࣗΒͷҙࢤͰ֮ޛΛܾΊɺᬏਐͨ݁͠Ռ
  11. Copyright Puzzle All Rights Reserved. 36 ᶄߦಈࢦ਑ ɾৗʹސ٬ࢤ޲Ͱاۀͷࣄۀ੒௕ʹدΓఴ͏ ɾ࠷୹Ͱ͔ͬ͠Γ੒ՌΛग़͢ʮઓུతࢥߟʯͰ޲͖߹͏ ɾதখاۀͷ࣋ଓతͳܦӦΛޙԡ͢͠Δ

    1V[[MFͷߦಈࢦ਑΁ͷམͱ͠ࠐΈ ᶃPuzzleͷཧ೦ ɹ೔ຊͷະདྷΛͭ͘Δɺ৘೤తͳاۀ΍ώτͷ ɹɹʮϏδϣϯʯΛ׎͑ΔϐʔεͱͳΔ ʮ1V[[MFͷཧ೦ͱߦಈࢦ਑ʯ
  12. Copyright Puzzle All Rights Reserved. 40 ࢢ৔ௐࠪ ϚʔέςΟϯάͱ͸ σʔλ෼ੳ ঎඼։ൃ

    ൢചଅਐ ސ٬؅ཧ ت͹͍͓ͤͨ٬༷͕ ٻΊ͍ͯΔ͜ͱ/ཉ͍͠΋ͷ (χʔζ/΢Υϯπ)
  13. 11 Copyright Puzzle All Rights Reserved. 42 ϚʔέςΟϯάͱηʔϧεͷڞ௨఺͸ɺ ͓٬༷ʹࣗࣾͷ੡඼ɾαʔϏεΛങͬͯ΋Β͏͜ͱͰɺ རӹΛ૑ग़͠ɺاۀܦӦΛଘଓͤ͞Δ͜ͱ

    ϚʔέςΟϯάͱηʔϧε ϚʔέςΟϯάͱηʔϧεͷڞ௨໨త͸ɺ ͓٬༷ʹࣗࣾͷ੡඼ɾαʔϏεΛબΜͰ΋Β͏͜ͱͰ
  14. 12 Copyright Puzzle All Rights Reserved. 44 ϚʔέςΟϯάͱηʔϧε ʲϚʔέςΟϯάʳ ͓٬༷ͱ͸௕ظతͳ࣌ؒ࣠Ͱ઀͢Δ

    ʢχʔζͷ೺Ѳʙ੡඼։ൃʙೝ஌֫ಘʙߦಈଅਐʙΞϑλʔαʔϏε·Ͱʣ ʲηʔϧεʳ ͓٬༷ͱ୹ظతͳ࣌ؒ࣠Ͱ઀͢Δ ʢϚʔέςΟϯά׆ಈʹΑΔߦಈଅਐΛߪങʹଅ͢ʣ ηʔϧεͱϚʔέςΟϯάͷҧ͍ʮ࣌ؒ࣠ʯ اۀͷ঎඼ɾαʔϏε ͓٬༷ ͓٬༷ Ұൠతʹ͓٬༷ͱ͸୹͍࣌ؒ࣠Ͱ઀͢Δ ͓٬༷ͷߦಈΛʮߪങʯʹଅ͢ ʲηʔϧεʳ Ұൠతʹ͓٬༷ͱ͸௕͍࣌ؒ࣠Ͱ઀͢Δ
  15. 13 Copyright Puzzle All Rights Reserved. 45 ϚʔέςΟϯάͱηʔϧε ຬ଍౓120%ঢ়ଶ ͷ͓٬༷

    ຬ଍౓80~90%ঢ়ଶ ͷ͓٬༷ ηʔϧεͱϚʔέςΟϯάͷҧ͍ʮຬ଍౓ʯ ʲηʔϧεʳ ʲϚʔέςΟϯάʳ اۀ͸͓٬༷ͷຬ଍౓Λ ҡ࣋ or ޲্ͤ͞Δ͜ͱ໋͕୊ ҰํͰɺ͓٬༷ͷຬ଍౓Λҡ࣋·ͨ͸Ұ૚ߴΊΔ͜ͱ͸ڞ௨໋୊ ηʔϧεͱϚʔέςΟϯάͷҧ͍ʮຬ଍౓ͷঢ়ଶʯ
  16. Copyright Puzzle All Rights Reserved. 49 8FCϚʔέςΟϯάͷ࣮ྫ גࣜձࣾϔϓλΰϯ / σδλϧΩϡʔϒ

    ɾࣄۀ಺༰ ɹAWSΛ࣠ͱͨ͠ITΠϯϑϥͷ։ൃ
 ɹɾίϯαϧςΟϯάαʔϏε ɹɾϑϧϚωʔδυαʔϏε ɹɾσϕϩοϓϝϯταʔϏε
  17. Copyright Puzzle All Rights Reserved. 50 8FCϚʔέςΟϯάͷ࣮ྫ ɾཁ๬ɿ ɹ͞ΒͳΔࣄۀ੒௕ͷͨΊʹࣗࣾͷೝ஌Λ֦େ͍ͨ͠ ɾ՝୊ɿ

    ɹɾೝ஌֦େͷͨΊͷϊ΢ϋ΢͕ࣾ಺ʹͳ͍ ɹɾઓཱུҊ͔Β࣮ߦ·ͰҰ؏ͯ͠ରԠͰ͖Δਓࡐ͕ཉ͍͠
  18. Copyright Puzzle All Rights Reserved. 55 ɾϚʔέςΟϯάͱ͸ɺ͓٬༷͕ٻΊ͍ͯΔ͜ͱΛపఈతʹߟ͑ ͯɺαʔϏε΍੡඼ͳͲͷܗʹͯ͠ɺಧ͚Δ͜ͱΛتΜͰ΋Β͑ Δ·ͰɺԿ౓΋܁Γฦ͢Ұ࿈ͷߦಈɻ ɾηʔϧεͱϚʔέςΟϯά͸͓٬༷ʹࣗࣾͷ੡඼ɾαʔϏεΛ

    ങͬͯ΋Β͏͜ͱͰɺརӹΛ૑ग़͠ɺاۀܦӦΛଘଓͤ͞Δ͜ ͱɻ ɾҧ͍͸͓٬༷ى఺͔اۀى఺͔ɺ࣌ؒ࣠͸௕ظ͔୹ظ͔ɻ ɾاۀ͸͓٬༷ͷຬ଍౓Λຬͨͨ͢Ίʹɺ͓٬༷ͷχʔζΛௐࠪ ͠ɺϚʔέˍηʔϧε૒ํ͔ΒଧͪखΛߟ࣮͑ߦ͍ͯ͠Δɻ ͜͜·Ͱͷ·ͱΊ