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go2gether case study

Gracelle M.
March 02, 2015

go2gether case study

This is my experience during my time working at go2gether as their UX/UI Designer.

Gracelle M.

March 02, 2015
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  1. what is go2gether? It’s a startup that's trying to get

    more Vancouver drivers to carpool, more e ectively.
  2. what was our internal goal for go2gether? To simplify the

    process of making a carpool and making it more delightful for our members and clients.
  3. what were we not understanding? We had plenty of quantifiable

    research, but how did people actually feel about ride-sharing?
  4. what method did we use to discover how people felt

    about carpooling? GUERILLA INTERVIEWING
  5. interview results– opposite perspectives of the carpooling spectrum  “It’s

    inconvenient and out of my way.” “As a woman, I’m less likely to trust strangers who are men.” “Can’t guarantee safety.” “We try make it work and it does!” “Commuting to work is less stressful.” “I save a lot of money on gas and parking.” 
  6. what is the driving question that dictated all design decisions?

    Q: how do we get the everyday driver to understand the culture of carpooling if they are reluctant to try it?
  7. safety and trust are our concerns too, we needed to

    be explicit... A: by demonstrating safety, convenience and trust through transparency and in-depth yet consumable bits of information
  8. concepting + ideation– general ux design shenanigans compiled a list

    of user stories drew diagrams of the system walked through user journeys/scenarios made a plethora of sketches + wireframes Besides that, we also–
  9. agile development? nope, we just worked really hard...  1.

    Design 2. Develop 3. Release 4. Test 5. Analyze feedback 6. Repeat
  10. we love our clients and members! Thousands of people from

    each of these institutions are using the system everyday and carpooling with ease, but there’s still more to improve upon!
  11. thanks for listening– any questions? pivot fast, adapt fast, think

    fast and be nimble collaborate with business- and developer-minds make pattern libaries (atomic design) “sell” my designs with stakeholders be open to carpooling ;) Besides that, I learned how to–