Competing in an Application Marketplace

This talk was originally given at an event in Chicago, IL on April 26th, 2012. It's a focused look at the little things you can do to make a mobile application successful that has almost nothing to do with the app itself. It was written and delivered by Jeff Blankenburg.

Transcript

1. competing in an application marketplace
2. getting noticed in a sea of apps
6. so what are “all the things?”
7. you have to start
11. what are you waiting for?
12. make your app easy to discover
13. start with the search engines
15. wp7appsite.codeplex.com
17. your icon
18. make your app social
19. yes. every app can be social.
22. “the fear of offending your users will also limit your success.” Sean Shadmand, AppMakr
23. eliminate load times
24. animations make this possible
25. let users buy it
26. ads are fine for trials Questionable Online University Buy your degree today!
27. ads are fine for free apps Bargain Priced Products! You’ll wonder how we can sell so cheap!
28. let them pay you to stop
29. backups are always necessary
31. there are servers in there
33. check you’re spelling and grammar
34. check your spelling and grammar
36. provide a feedback loop
37. uservoice.com
38. let them connect with you
40. update often
41. updates are a free reminder
42. beta testing is not optional
43. it makes your app better
44. a passionate fanbase
45. don’t stop with one app!
46. you’ve got a fan base give them more
47. when in doubt, add more bacon
48. the end