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Accountability In Design - Our History Will Be ...

Jeff Parks
April 10, 2014

Accountability In Design - Our History Will Be What We Make It

Watch my entire presentation https://www.youtube.com/watch?v=GRFoFVHz79Q

Watch follow-up interview after my opening keynote address https://www.youtube.com/watch?v=utF0YC7f1A4

As the opening keynote for "UX Poland - The Human Experience" I wanted to focus on the fundamental issues facing designers today and over the past decade. The inspiration from the ideas shared came from conversations with thought leaders around the world in every design discipline, conversations in mentoring over 100 designers, and my own experiences with clients from the fortune 50, Government, and non-profits over my 15 + year career in User Experience.

I drew on inspiration from Edward R. Murrow, poet Taylor Mali, Charles Eames, Bauhaus, Alisan Atvur (propelland), Kara Pecknold (frog), Harvard graduates Julia Silverman and Jessica Matthews, Alfredo Moser (Brazil), Michio Kaku and many more.

All of which aligned to tell a story on how we as a design community need to focus on the areas of legitimacy, responsibility, and courage to begin looking at accountability as more than just a result, but rather a deeper meaning - one of an intrinsic characteristic. In so doing, earning the trust and respect of leaders in business, academia, and engineering in helping to facilitate understanding and change that will benefit all in the end.

Jeff Parks

April 10, 2014
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Transcript

  1. Accountability In Design “Our history will be what we make

    it.” UX Poland 2014 Opening Keynote by Jeff Parks
  2. * Everyone experiences a sense of individuality and 
 self-expression.


    * There is a capacity to express compassion and to develop close relationships. ! * A way of reacting with spontaneity, integrity, and integration. ! * There is a drive towards actions, self-expression, and creative experiences. ! * There is an ability to reason and exchange ideas with others. Accountability as an Intrinsic Characteristic
  3. Click, Whirr! “…rather than thinking about an expert’s arguments and

    being convinced (or not), we frequently ignore the arguments and allow ourselves to be convinced just by the expert’s status as ‘expert’.”! - Shiffrin & Schneider, 1977
  4. Controlled Responding “…the tendency to react on the basis of

    a thorough analysis of all of the information…”! - Shiffrin & Schneider, 1977
  5. “In general, when we are unsure of ourselves, when the

    situation is unclear or ambiguous, when uncertainty reigns, we are most likely to look to and accept the actions of others as correct.” Pluralistic Ignorance - Robert B. Cialdini
  6. “…the real value of education … has almost nothing to

    do with knowledge and everything to do with simple awareness.” - David Foster Wallace
  7. “…evidence of decadence, escapism, and isolation from the realities of

    the world in which we live.” - Edward R. Murrow
  8. “The amygdala doesn’t have the capacity to deal with long

    term consequences of our actions, only fight or flight.” - Daniel Goleman
  9. Modern design was born from the marriage of art and

    industry at 901 Washington Blvd. in San Francisco
  10. “I can teach you how to draw. If you can

    think and you can see and you can prove that to me, you can work here.” - Charles Eames
  11. “It was more than just a search for the best

    change in design. It was always a process of learning by doing… We would never delegate understanding.” - Eames’ employee
  12. “Much of the time, people attribute what happens to them

    to events close in time and space, when in reality it’s the result of the dynamics of the larger system within which they are embedded.” - John Sterman (MIT)
  13. “The social implications of this research are staggering… If boring

    environments, stressful noises, and the organisms particular slot in the dominance hierarchy, all impact the architecture of the brain - and Gould’s team has proven that they do - then the playing field isn’t level. Poverty and stress aren’t just an idea - they are an anatomy! Some brains never even have a chance.” - Dr. Elizabeth Gould Neurologist
  14. “You don’t get benefits from mechanical repetition, but by adjusting

    your execution over and over to get closer to your goal… You have to tweak the system by pushing…allowing for more errors at first as you increase your limits.” - Anders Ericson
  15. “We ought to be able to do better at least

    for them, if not, for opening for business.” - Larry Lessig
  16. “Human Consciousness is a process of creating a model of

    our world in space and time (especially the future) by evaluating many feedback loops in various parameters in order to achieve a goal.” - Michio Kaku
  17. ! “When we all light up we can scare away

    the dark!” - Passenger Jimmy Fallon - Tonight Show Performance