Dealing with Fear

Transcript

1. Dealing with Fear
   Therapy for Start Ups
   Image
   Placehol
   +JoseLuisUgiaGonzalez
   @Jl_Ugia
   #GoogleLaunchpad #BER
   

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2. What do you fear?
   #GoogleLaunchpad #BER
   

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3. #GoogleLaunchpad #BER
   Fears coerce & pollute your opinion
   Failure | Try all the things
   

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4. #GoogleLaunchpad #BER
   Fears coerce & pollute your opinion
   General rejection | Care about irrelevant opinions
   X
   

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5. #GoogleLaunchpad #BER
   Fears coerce & pollute your opinion
   Bad design | Build beauty, not function
   

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6. #GoogleLaunchpad #BER
   Fears coerce & pollute your opinion
   Broken system | Architecting something to go to the moon
   

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7. You are not – and don’t have to be…
   YOU
   ARE
   NOT
   FUCKING
   MATTHEW
   

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8. You are not – and don’t have to be…
   

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9. And certainly you are not…
   

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10. Think about it!
    #GoogleLaunchpad #BER
    The world does not need this start up to succeed, but that you succeed at some point
    

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11. Deliver the promise, but take the short route
    5
    1 client can be
    enough
    y
    Don’t reinvent things
    a
    Don’t worry about
    rules / conventions
    #GoogleLaunchpad #BER
    

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12. Nobody cares about you …yet.
    #GoogleLaunchpad #BER
    

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13. Google - Concrete Value Proposition
    UI Design UX
    "
    #GoogleLaunchpad #BER
    

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14. Surf the tech adoption curve
    #GoogleLaunchpad #BER
    Innovators Early adopters Early majority Late majority Laggards
    

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15. Facebook - Fast Development
    [ 1 month
    Time to market first audience
    s Entry audience
    Selected students as beach head
    #GoogleLaunchpad #BER
    

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16. w
    Keep it simple
    Code as few as you can
    z
    Go around problems
    e
    Discard unnecessary
    features
    #GoogleLaunchpad #BER
    

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17. Twitter - Tweet & SMS
    U Message length
    Option A
    Analyze tweets
    Split into parts
    Send in different batches
    Word splitting
    Option B
    Limit tweet length
    #GoogleLaunchpad #BER
    

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18. Momenta - Picture processing
    A Image quality
    Option A
    Crop images
    Resize images
    Store different sizes
    Extra processing on
    clients
    Option B
    Unique size for images
    #GoogleLaunchpad #BER
    

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19. You are not alone
    leanstack.io
    https://github.com/cjbarber/ToolsOfTheTrade
    Github/ToolsOfTheTrade
    $
    Save on resources
    [
    Save time
    å
    Increase quality
    #GoogleLaunchpad #BER
    

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20. You are not alone
    Training PaaS / BaaS
    Documents + Code
    #GoogleLaunchpad #BER
    

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21. My stack, my stories
    Life in Auto mode
    Build web service / API in few days
    Build clients in few weeks
    No down times
    #GoogleLaunchpad #BER
    

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22. Comparing stacks
    IMAGE PLACEHOLDER IMAGE PLACEHOLDER
    #GoogleLaunchpad #BER
    

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23. Time to market
    6 months
    Time to market 2 years
    Facebook SDK
    Own hosting
    Backend PHP Zend
    GitHub
    Crashlytics
    Paw
    AFNetworking
    SVProgressHUD
    Facebook SDK
    TheAmazingAudioEngine
    JASidePanels
    Google App Engine
    Crashlytics
    GitHub
    Paw
    Trello
    PhraseApp
    

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24. Your stories?
    Your stories are yours.
    …but I’ll be watching.
    #GoogleLaunchpad #BER
    

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25. Image Placeholder
    @Jl_Ugia
    +JoseLuisUgiaGonzalez
    [email protected]
    THANKS

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