Dealing with Fear

Therapy for start-ups

1. Dealing with Fear Therapy for Start Ups Image Placehol +JoseLuisUgiaGonzalez @Jl_Ugia #GoogleLaunchpad #BER
2. What do you fear? #GoogleLaunchpad #BER
3. #GoogleLaunchpad #BER Fears coerce & pollute your opinion Failure | Try all the things
4. #GoogleLaunchpad #BER Fears coerce & pollute your opinion General rejection | Care about irrelevant opinions X
5. #GoogleLaunchpad #BER Fears coerce & pollute your opinion Bad design | Build beauty, not function
6. #GoogleLaunchpad #BER Fears coerce & pollute your opinion Broken system | Architecting something to go to the moon
7. You are not – and don’t have to be… YOU ARE NOT FUCKING MATTHEW
8. You are not – and don’t have to be…
9. And certainly you are not…
10. Think about it! #GoogleLaunchpad #BER The world does not need this start up to succeed, but that you succeed at some point
11. Deliver the promise, but take the short route 5 1 client can be enough y Don’t reinvent things a Don’t worry about rules / conventions #GoogleLaunchpad #BER
12. Nobody cares about you …yet. #GoogleLaunchpad #BER
13. Google - Concrete Value Proposition UI Design UX " #GoogleLaunchpad #BER
14. Surf the tech adoption curve #GoogleLaunchpad #BER Innovators Early adopters Early majority Late majority Laggards
15. Facebook - Fast Development [ 1 month Time to market first audience s Entry audience Selected students as beach head #GoogleLaunchpad #BER
16. w Keep it simple Code as few as you can z Go around problems e Discard unnecessary features #GoogleLaunchpad #BER
17. Twitter - Tweet & SMS U Message length Option A Analyze tweets Split into parts Send in different batches Word splitting Option B Limit tweet length #GoogleLaunchpad #BER
18. Momenta - Picture processing A Image quality Option A Crop images Resize images Store different sizes Extra processing on clients Option B Unique size for images #GoogleLaunchpad #BER
19. You are not alone leanstack.io https://github.com/cjbarber/ToolsOfTheTrade Github/ToolsOfTheTrade $ Save on resources [ Save time å Increase quality #GoogleLaunchpad #BER
20. You are not alone Training PaaS / BaaS Documents + Code #GoogleLaunchpad #BER
21. My stack, my stories Life in Auto mode Build web service / API in few days Build clients in few weeks No down times #GoogleLaunchpad #BER
22. Comparing stacks IMAGE PLACEHOLDER IMAGE PLACEHOLDER #GoogleLaunchpad #BER
23. Time to market 6 months Time to market 2 years Facebook SDK Own hosting Backend PHP Zend GitHub Crashlytics Paw AFNetworking SVProgressHUD Facebook SDK TheAmazingAudioEngine JASidePanels Google App Engine Crashlytics GitHub Paw Trello PhraseApp
24. Your stories? Your stories are yours. …but I’ll be watching. #GoogleLaunchpad #BER
25. Image Placeholder @Jl_Ugia +JoseLuisUgiaGonzalez joseluis@ugia.io THANKS